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    • 9. 发明申请
    • METHOD AND SYSTEM FOR PRESENTING DATA TO USER TERMINALS
    • 用于向用户终端呈现数据的方法和系统
    • WO2010006888A2
    • 2010-01-21
    • PCT/EP2009057748
    • 2009-06-22
    • CVON INNOVATIONS LTDAALTONEN JANNE
    • AALTONEN JANNE
    • H04H20/10G06Q30/00H04N7/16
    • H04N7/165G06Q30/02H04H20/26H04H40/09H04H60/46H04H60/72H04N21/25891H04N21/2668H04N21/4532H04N21/4622H04N21/4667H04N21/6543H04N21/812
    • Method and system for enabling different information-containing units such as advertisements, to be included in or otherwise presented in conjunction with broadcast content so that individuals receiving the same content can be presented with different information. A suitable information unit for each individual is independently selected based on information about each user. For example, when the broadcast content is on multiple channels and the user's terminal is receiving content on one channel having information that is not suitable for that user, the individual's terminal may be directed to switch to another channel selected from among a plurality of different channels based on the user's settings, profile and/or rules. As such, the information, or data units, being provided to each user can be customized thereby providing an extremely effective form of direct and targeted advertising in the broadcast of various content, such as television programs, radio programs, data, videos and audio.
    • 用于使诸如广告的不同的包含信息的单元能够被包括在广播内容中或以其他方式与广播内容一起呈现的方法和系统使得接收相同内容的个体可以被呈现不同的信息。 基于关于每个用户的信息来独立地选择用于每个个体的合适的信息单元。 例如,当广播内容在多个频道上并且用户的终端在具有不适合于该用户的信息的一个频道上接收内容时,可以引导该个人的终端切换到从多个不同频道中选择的另一个频道 基于用户的设置,配置文件和/或规则。 这样,提供给每个用户的信息或数据单元可以被定制,从而在诸如电视节目,广播节目,数据,视频和音频的各种内容的广播中提供非常有效的直接和有针对性的广告形式。