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1. 发明申请

WO2005040976A3 OPTIMIZATION OF ADVERTISING CAMPAIGNS ON COMPUTER NETWORKS 审中-公开
标题翻译：计算机网络广告业务优化
公开(公告)号：WO2005040976A3
公开(公告)日：2006-03-02
申请号：PCT/US2004031738
申请日：2004-09-28
申请人： CLARIA CORP , MCFADDEN JEFFREY A , EAGLE SCOTT G , GOULDEN DAVID L , MARTIN ANTHONY G
发明人： MCFADDEN JEFFREY A , EAGLE SCOTT G , GOULDEN DAVID L , MARTIN ANTHONY G
IPC分类号： G06Q30/00 , G06F15/16 , G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0246
摘要： In one embodiment, a method of optimizing an advertising campaign on a computer network includes the steps of delivering an advertisement to a client computer over a computer network (504), measuring an efficacy of the advertisement to generate a result (508), and changing a characteristic of the advertisement based on the result (510). The characteristic of the advertisement may be an aesthetic feature or a processing trigger, for example. The aesthetic feature may include the presentation vehicle used to display the advertisement, the artwork of the advertisement, and so on. The processing trigger may include rules on when to display the advertisement. The efficacy of the advertisement may be measured by determining its conversion rate or click-through rate, for example.
摘要翻译：在一个实施例中，一种在计算机网络上优化广告活动的方法包括以下步骤：通过计算机网络（504）向客户端计算机发送广告，测量广告的效果以产生结果（508），以及改变基于结果的广告的特征（510）。例如，广告的特征可以是美学特征或处理触发。美学特征可以包括用于显示广告的演示车辆，广告的艺术品等等。处理触发器可以包括关于何时显示广告的规则。广告的功效可以通过确定其转化率或点击率来衡量。

2. 发明申请

WO2004095215A3 TECHNIQUE FOR DISPLAYING A WINDOW IN A COMPUTER SCREEN 审中-公开
标题翻译：在计算机屏幕中显示窗口的技术
公开(公告)号：WO2004095215A3
公开(公告)日：2005-01-06
申请号：PCT/US2004006048
申请日：2004-02-27
申请人： CLARIA CORP , GOULDEN DAVID L , EAGLE SCOTT G , MARTIN ANTHONY G
发明人： GOULDEN DAVID L , EAGLE SCOTT G , MARTIN ANTHONY G
IPC分类号： G06F20060101 , G06F3/00 , G06Q30/02 , G09G5/00 , G09G5/14
CPC分类号： G06Q30/02 , G09G5/14 , G09G2370/027
摘要： The present invention relates to techniques for displaying multiple windows (110B, 130C) in a networked computer. Embodiments of the invention may be employed in a variety of applications including advertising delivery on the Internet. In one embodiment, an advertising window (130C) is displayed by determining an area occupied by a browser window in a computer screen (101), determining if there is available space to display the advertising window (130C) in the computer screen (101), and displaying the advertising window (130C) in an available space if there is one. If there is no available space in the computer screen (101), the browser window (110B) may be reconfigured (313) to make room for the advertising window (130C).
摘要翻译：本发明涉及用于在联网的计算机中显示多个窗口（110B，130C）的技术。本发明的实施例可以用于各种应用，包括因特网上的广告传送。在一个实施例中，通过确定计算机屏幕（101）中的浏览器窗口占用的区域来显示广告窗口（130C），确定在计算机屏幕（101）中是否存在显示广告窗口（130C）的可用空间，，并且如果存在可用空间，则将广告窗口（130C）显示在可用空间中。如果计算机屏幕（101）中没有可用空间，则可以重新配置浏览器窗口（110B）（313）以为广告窗口（130C）腾出空间。

3. 发明申请

WO2004095432A3 GENERATION AND PRESENTATION OF SEARCH RESULTS USING ADDRESSING INFORMATION 审中-公开
标题翻译：使用寻址信息的搜索结果的生成和呈现
公开(公告)号：WO2004095432A3
公开(公告)日：2005-05-19
申请号：PCT/US2004005743
申请日：2004-02-26
申请人： CLARIA CORP , MARTIN ANTHONY G , VETESKA EUGENE A , GOULDEN DAVID L , WESLEY CHRISTOPHER W
发明人： MARTIN ANTHONY G , VETESKA EUGENE A , GOULDEN DAVID L , WESLEY CHRISTOPHER W
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30876 , Y10S707/99933 , Y10S707/99945
摘要： In one embodiment, addressing information identifying a location in a computer network is received in a computer (110). The location may be a website or a specific web page of a website on the Internet, for example. A keyword may be determined based on the addressing information (112). A search may be performed on the keyword to obtain a search result, which may be displayed in a presentation vehicle such as a pop-under, for example (114).
摘要翻译：在一个实施例中，在计算机（110）中接收识别计算机网络中的位置的寻址信息。该位置可以是例如因特网上的网站的网站或特定网页。可以基于寻址信息（112）来确定关键字。可以对关键字执行搜索以获得可以在例如（114）的诸如弹出窗口的呈现车辆中显示的搜索结果。

4. 发明申请

WO2004095227A2 UPDATING THE CONTENT OF A PRESENTATION VEHICLE IN A COMPUTER NETWORK 审中-公开
标题翻译：更新计算机网络中现有车辆的内容
公开(公告)号：WO2004095227A2
公开(公告)日：2004-11-04
申请号：PCT/US2004007714
申请日：2004-02-27
申请人： CLARIA CORP , MARTIN ANTHONY G , VANDEVELDE SCOTT , GOULDEN DAVID L
发明人： MARTIN ANTHONY G , VANDEVELDE SCOTT , GOULDEN DAVID L
IPC分类号： G06F20060101 , G06F7/00 , G06F15/00 , G06F17/00 , G06F17/30 , G06Q30/02 , G06F
CPC分类号： G06F17/30899 , G06Q30/02 , Y10S707/99933
摘要： In one embodiment, a presentation vehicle is employed to display a first content responsive to a first end-user behavior (1104). An end-user behavior may be an activity that an end-user engages in while on a computer network. The end-user behavior may be navigation from one web site to another web site or submission of a search request, for example. The presentation vehicle may be updated to display a second content in response to a second end-user behavior (1108).
摘要翻译：在一个实施例中，呈现车辆用于响应于第一最终用户行为显示第一内容（1104）。最终用户行为可能是最终用户在计算机网络上进行的活动。例如，最终用户行为可以从一个网站导航到另一个网站或提交搜索请求。响应于第二最终用户行为（1108）可以更新呈现媒介以显示第二内容。

5. 发明申请

WO2005038694A3 METHODS AND APPARATUS FOR POSTING MESSAGES ON DOCUMENTS DELIVERED OVER A COMPUTER NETWORK 审中-公开
标题翻译：用于在计算机网络上提供的文档上发送消息的方法和装置
公开(公告)号：WO2005038694A3
公开(公告)日：2006-03-09
申请号：PCT/US2004033777
申请日：2004-10-12
申请人： CLARIA CORP , MCFADDEN JEFFREY A , GOULDEN DAVID L , VETESKA EUGENE A , MARTIN ANTHONY G , PETERSEN ROGER J
发明人： MCFADDEN JEFFREY A , GOULDEN DAVID L , VETESKA EUGENE A , MARTIN ANTHONY G , PETERSEN ROGER J
IPC分类号： G06F15/173 , G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0255 , G06Q30/0269
摘要： In one embodiment, a message (236) posted on a document (134) delivered over a computer network is based on consumer behavioral information. The behavioral information may be obtained by monitoring the consumer's activities across several locations in the computer network. The message may be an advertisement, while the document may be a web page. The advertisement may be selected based on the consumer's browsing activities across several unrelated web sites on the Internet.
摘要翻译：在一个实施例中，张贴在通过计算机网络递送的文档（134）上的消息（236）基于消费者行为信息。可以通过监视消费者在计算机网络中的多个位置的活动来获得行为信息。消息可以是广告，而文档可以是网页。广告可以基于消费者在互联网上的几个不相关网站上的浏览活动进行选择。

6. 发明申请

WO2006044032A2 GENERATION OF KEYWORDS FOR SEARCHING IN A COMPUTER NETWORK 审中-公开
标题翻译：关键词在计算机网络中搜索的生成
公开(公告)号：WO2006044032A2
公开(公告)日：2006-04-27
申请号：PCT/US2005030097
申请日：2005-08-22
申请人： CLARIA CORP , MARTIN ANTHONY G
发明人： MARTIN ANTHONY G
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30876 , G06Q30/02
摘要： In one embodiment, search results are generated in a computer network by detecting an end-user interaction with a document (710), generating a keyword based on the end-user interaction with the document, and performing a search using the keyword. The computer network may include the Internet and the document may be a web page. For example, a program (200A) running on a client computer may monitor the end-user's browsing activities on the Internet. When the end-user clicks on a link (711-1), information associated with the link, such as the link's label, may be parsed to generate one or more keywords. The keywords may be used to perform a search to generate search results responsive to the keywords.
摘要翻译：在一个实施例中，通过检测与文档（710）的最终用户交互，基于与文档的最终用户交互来生成关键字，以及使用该关键字执行搜索，在计算机网络中生成搜索结果。计算机网络可以包括因特网，并且文档可以是网页。例如，在客户端计算机上运行的程序（200A）可以监视最终用户在因特网上的浏览活动。当最终用户点击链接（711-1）时，可以解析与链接相关联的信息，例如链接的标签，以生成一个或多个关键字。关键字可以用于执行搜索以响应于关键字生成搜索结果。

7. 发明申请

WO2006065322A3 SEARCH ENGINE FOR A COMPUTER NETWORK 审中-公开
标题翻译：搜索用于计算机网络的引擎
公开(公告)号：WO2006065322A3
公开(公告)日：2007-11-29
申请号：PCT/US2005035352
申请日：2005-09-30
申请人： CLARIA CORP , MARTIN ANTHONY G
发明人： MARTIN ANTHONY G
IPC分类号： G06F17/30
CPC分类号： G06F17/30867
摘要： In one embodiment, client-side programs are employed to observe the navigation of consumers to various websites (691). Addresses of web pages viewed by consumers may be used to fetch the web pages. A fetched web page may be parsed for one or more keywords. The relevance of the web page to a keyword may be ranked according to consumer preferences, which may relate to consumer interaction with the web page. Web pages and their ranking information may be stored in an index (692). The index may be consulted to find links to web pages relevant to a keyword (693) employed in a search request (694).
摘要翻译：在一个实施例中，使用客户端程序来观察消费者到不同网站的导航（691）。消费者查看的网页的地址可能被用于获取网页。可以为一个或多个关键字解析获取的网页。可以根据消费者喜好对网页与关键字的相关性进行排名，这可能与消费者与网页的交互有关。网页及其排名信息可以存储在索引（692）中。可以参考索引来找到与搜索请求中使用的关键字（693）相关的网页的链接（694）。

8. 发明申请

WO2007005371A3 CATEGORIZATION OF LOCATIONS AND DOCUMENTS IN A COMPUTER NETWORK 审中-公开
标题翻译：计算机网络中的位置和文档分类
公开(公告)号：WO2007005371A3
公开(公告)日：2008-07-24
申请号：PCT/US2006024808
申请日：2006-06-23
申请人： CLARIA CORP , MARTIN ANTHONY G
发明人： MARTIN ANTHONY G
IPC分类号： G06F7/00 , G06F17/20
CPC分类号： G06F17/30864 , G06Q30/02
摘要： In one embodiment, websites and web pages are categorized using search results gathered from a plurality of client computers (800). The gathered search results may be queried to find a set of search results responsive to a keyword for a category (808). Websites and web pages listed in the set of search results may be qualified for relevance (812). Qualified websites and web pages may be included in the category (814) and used to select targeted contents for end-users.
摘要翻译：在一个实施例中，使用从多个客户端计算机（800）收集的搜索结果对网站和网页进行分类。可以查询所收集的搜索结果以响应于类别的关键字找到一组搜索结果（808）。搜索结果集中列出的网站和网页可能符合相关性（812）。合格的网站和网页可能被包含在类别（814）中，用于为最终用户选择目标内容。

9. 发明专利

AU2003275390A1 SYSTEM AND METHOD FOR DELIVERY OF INFORMATION BASED ON WEB PAGE CONTENT 未知
公开(公告)号：AU2003275390A1
公开(公告)日：2004-06-03
申请号：AU2003275390
申请日：2003-10-01
申请人： CLARIA CORP
发明人： PENNELL MARK E , MCFADDEN JEFFREY A , MARTIN ANTHONY G
IPC分类号： G06F20060101 , G06F15/16 , G06F17/00 , G06Q30/02 , H04L29/08
摘要： The present invention provides a system for determining when to present information to a user based on web page content. The system includes a retriever engine, a display engine, and a parser engine. The retriever engine transmits a domain to a server. In response, the server transmits information to be displayed and in-context rules, which are received by the retriever engine. The parser engine parses the HTML source code of a web page and decides whether to display the information based on the in-context rules. If it is determined that the information should be displayed, the display engine displays the information.

10. 发明申请

WO2004044673A3 SYSTEM AND METHOD FOR DELIVERY OF INFORMATION BASED ON WEB PAGE CONTENT 审中-公开
标题翻译：基于网页内容传送信息的系统和方法
公开(公告)号：WO2004044673A3
公开(公告)日：2004-12-09
申请号：PCT/US0331196
申请日：2003-10-01
申请人： CLARIA CORP
发明人： PENNELL MARK E , MCFADDEN JEFFREY A , MARTIN ANTHONY G
IPC分类号： G06F20060101 , G06F15/16 , G06F17/00 , G06Q30/02 , H04L29/08
CPC分类号： G06Q30/02 , H04L67/02 , H04L67/20 , H04L67/30 , H04L67/306 , H04L69/329
摘要： The present invention provides a system for determining when to present information to a user based on web page content. The system includes a retriever engine, a display engine, and a parser engine. The retriever engine transmits a domain to a server. In response, the server transmits information to be displayed and in-context rules, which are received by the retriever engine. The parser engine parses the HTML source code of a web page and decides whether to display the information based on the in-context rules. If it is determined that the information should be displayed, the display engine displays the information.
摘要翻译：本发明提供了一种用于基于网页内容来确定何时向用户呈现信息的系统。该系统包括一个检索器引擎，一个显示引擎和一个解析器引擎。检索器引擎将域发送给服务器。作为响应，服务器发送要被显示的信息以及由检索器引擎接收的上下文规则。解析器引擎解析网页的HTML源代码，并决定是否显示基于上下文规则的信息。如果确定应该显示该信息，则显示引擎显示该信息。

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