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    • 5. 发明授权
    • System and method for population-targeted advertising
    • 以人口为目标的广告系统和方法
    • US08452832B2
    • 2013-05-28
    • US11495269
    • 2006-07-27
    • Pavel BerkhinShanmugasundaram RavikumarAndrew TomkinsJohn Anthony Tomlin
    • Pavel BerkhinShanmugasundaram RavikumarAndrew TomkinsJohn Anthony Tomlin
    • G06F15/16G06Q30/00
    • G06F17/30702G06F17/30864G06F17/30867G06Q30/02H04L67/02H04L67/20H04L67/306
    • An improved system and method for web destination profiling for online population-targeted advertising is provided. A web destination profiler may be provided for generating web destination profiles. Traffic may be analyzed at a particular web destination in order to understand the population visiting the web destination. The analysis of user traffic, including differentiated clickstream data, may be applied for determining known characteristics of a web destination profile. Moreover, unknown characteristics of a web destination profile may be determined using a variety of techniques including inferring characteristics by modeling traffic flow through other web destinations, estimating characteristics from other web destination profiles by predicting traffic flow through other web destinations, propagating characteristics to a web destination profile by smoothing a joint distribution of characteristics of other web destination profiles, and so forth. Web destination profiles may be used by applications such as an online application for population-targeted advertising.
    • 提供了一种用于在线面向对象广告的Web目标分析的改进的系统和方法。 可以提供web目的地分析器来生成web目的地简档。 可以在特定的网络目的地分析流量,以了解访问网络目的地的人口。 用户流量的分析(包括差分点击流数据)可以被应用于确定web目的地简档的已知特征。 此外,可以使用各种技术来确定web目的地简档的未知特性,包括通过建模通过其他web目的地的业务流来推断特征,通过预​​测通过其他web目的地的业务流来估计来自其他web目的地简档的特征,将特征传播到web 通过平滑其他web目的地简档的特征的联合分布等来实现目的地简档。 Web目标配置文件可能被诸如在线应用程序的应用程序用于针对人口的广告。
    • 6. 发明申请
    • METHOD AND SYSTEM FOR FAST SIMILARITY COMPUTATION IN HIGH DIMENSIONAL SPACE
    • 用于在高维空间中快速相似计算的方法和系统
    • US20130031059A1
    • 2013-01-31
    • US13189696
    • 2011-07-25
    • Shanmugasundaram RavikumarAnirban DasguptaTamas Sarlos
    • Shanmugasundaram RavikumarAnirban DasguptaTamas Sarlos
    • G06F17/30
    • G06F17/30628
    • Method, system, and programs for computing similarity. Input data is first received from one or more data sources and then analyzed to obtain an input feature vector that characterizes the input data. An index is then generated based on the input feature vector and is used to archive the input data, where the value of the index is computed based on an improved Johnson-Lindenstrass transformation (FJLT) process. With the improved FJLT process, first, the sign of each feature in the input feature vector is randomly flipped to obtain a flipped vector. A Hadamard transformation is then applied to the flipped vector to obtain a transformed vector. An inner product between the transformed vector and a sparse vector is then computed to obtain a base vector, based on which the value of the index is determined.
    • 用于计算相似度的方法,系统和程序。 首先从一个或多个数据源接收输入数据,然后分析以获得表征输入数据的输入特征向量。 然后基于输入特征向量生成索引,并且用于存档输入数据,其中基于改进的约翰逊 - 林登斯特拉斯变换(FJLT)处理来计算索引的值。 随着改进的FJLT过程,首先,输入特征向量中的每个特征的符号被随机翻转以获得翻转矢量。 然后将Hadamard变换应用于翻转矢量以获得变换矢量。 然后计算变换向量和稀疏向量之间的内积,以获得基准向量,基于此确定索引的值。
    • 7. 发明授权
    • On the role of market economics in ranking search results
    • 关于市场经济学在排名搜索结果中的作用
    • US08005824B2
    • 2011-08-23
    • US12193819
    • 2008-08-19
    • Shanmugasundaram RavikumarDaniel M. ShiffmanDandapani Sivakumar
    • Shanmugasundaram RavikumarDaniel M. ShiffmanDandapani Sivakumar
    • G06F17/30
    • G06F17/30864G06F17/30696G06Q20/102G06Q40/04Y10S707/99935
    • A method of and service for searching computerized networks, such as the internet, that first performs a search based on a user query to produce results that are ranked. The results comprise references to entities (addresses on the network, such as web sites). Before reporting the results to the user, the invention provides that the search entity contacts the entities listed in the search results to determine whether entities listed in the search results desire to change their rank when compared to other entities listed in the results. If some entities do desire to change their rank, the invention charges fees to entities that increase their rank and credits (pays fees) to entities that decrease their rank. A portion of the amount charged to entities that increase their rank can be paid to the entity performing the search (helping to support the high quality search engines), and a portion will go to the entities that voluntarily decrease their rank within the search results (helping to support high-content web sites).
    • 用于搜索诸如因特网的计算机化网络的方法和服务,其首先基于用户查询执行搜索以产生被排序的结果。 结果包括引用实体(网络上的地址,如网站)。 在将结果报告给用户之前,本发明提供了搜索实体与搜索结果中列出的实体联系,以确定与结果中列出的其他实体相比,搜索结果中列出的实体是否希望改变其排名。 如果一些实体希望改变他们的等级,那么这个发明会向降低排名的实体增加其排名和信用(支付费用)的实体收取费用。 向提高其等级的实体收取的金额的一部分可以支付给执行搜索的实体(有助于支持高质量的搜索引擎),并且一部分将转到在搜索结果中自愿降低排名的实体( 帮助支持高端网站)。
    • 9. 发明申请
    • IDENTIFICATION AND MEASUREMENT OF SOCIAL INFLUENCE AND CORRELATION
    • 社会影响与相关性的识别与测量
    • US20110055132A1
    • 2011-03-03
    • US12547960
    • 2009-08-26
    • Mohammad MahdianShanmugasundaram RavikumarAris Anagnostopoulos
    • Mohammad MahdianShanmugasundaram RavikumarAris Anagnostopoulos
    • G06N5/02
    • G06Q10/00
    • Techniques for detecting social influence between users in a set of users with regard to an activity are provided. Data for each user of the set of users is received that includes a time value at which the user became active with regard to the activity, and includes at least one indication of another user in the set of users associated with the user. A first estimate of social correlation in the set of users is determined based on the data. The data is modified. For instance, the data may be modified according to a shuffle test and/or an edge reversal test. A second estimate of social correlation in the set of users is determined based on the modified data. The first estimate is compared to the second estimate to determine a degree of social influence in the set of users.
    • 提供了用于检测一组用户中关于活动的用户之间的社会影响的技术。 接收包含用户关于该活动而变得活动的时间值的用户组的每个用户的数据,并且包括与该用户相关联的一组用户中的另一个用户的至少一个指示。 基于数据确定用户组中的社会关联的第一估计。 数据被修改。 例如,可以根据洗牌测试和/或边缘反转测试来修改数据。 基于修改的数据确定用户组中的社会关联的第二估计。 将第一个估计值与第二个估计值进行比较,以确定一组用户的社会影响程度。
    • 10. 发明授权
    • System and method using hierachical clustering for evolutionary clustering of sequential data sets
    • 使用层次聚类的序列数据集的进化聚类的系统和方法
    • US07734629B2
    • 2010-06-08
    • US11414442
    • 2006-04-29
    • Deepayan ChakrabartiShanmugasundaram RavikumarAndrew Tomkins
    • Deepayan ChakrabartiShanmugasundaram RavikumarAndrew Tomkins
    • G06F7/00
    • G06F17/30705G06K9/6218
    • An improved system and method for evolutionary clustering of sequential data sets is provided. A snapshot cost may be determined for representing the data set for a particular clustering method used and may determine the cost of clustering the data set independently of a series of clusterings of the data sets in the sequence. A history cost may also be determined for measuring the distance between corresponding clusters of the data set and the previous data set in the sequence of data sets to determine a cost of clustering the data set as part of a series of clusterings of the data sets in the sequence. An overall cost may be determined for clustering the data set by minimizing the combination of the snapshot cost and the history cost. Any clustering method may be used, including flat clustering and hierarchical clustering.
    • 提供了一种用于顺序数据集进化聚类的改进的系统和方法。 可以确定用于表示所使用的特定聚类方法的数据集的快照成本,并且可以独立于序列中的数据集的一系列聚类来确定数据集的聚类成本。 还可以确定历史成本用于测量数据集的相应簇之间的距离和数据集序列中的先前数据集之间的距离,以确定数据集的聚类成本,作为数据集的一系列聚类的一部分 序列。 可以通过最小化快照成本和历史成本的组合来确定用于对数据集进行聚类的总体成本。 可以使用任何聚类方法,包括平面聚类和层次聚类。