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1. 发明专利

JP2011065636A Model optimization system using variable scoring 有权
标题翻译：使用可变分数的模型优化系统
公开(公告)号：JP2011065636A
公开(公告)日：2011-03-31
申请号：JP2010179381
申请日：2010-08-10
申请人： Accenture Global Services Gmbh , アクセンチュアグローバルサービスィズゲーエムベーハー
发明人： UMBLIJS ANDRIS
IPC分类号： G06Q10/00
CPC分类号： G06Q30/06 , G06N5/025
摘要： PROBLEM TO BE SOLVED: To provide a model optimization system configured to determine quality of variables for model generation, and a method for determining quality of data for modeling. SOLUTION: A model optimization system is configured to determine quality of variables for model generation. A data storage stores input variables, quality metrics for the input variables, and weights for the quality metrics. The quality metrics describe sufficiency of data for the input variables and the data are provided for a plurality of regions. A scoring module determines a score for each region on the basis of the input variables and the weighted quality metrics. An optimizer determines whether at least one of the input variables for a region is to be modified on the basis of the scores, and determines whether the total score for the region is operable to be improved using a modified input variable. COPYRIGHT: (C)2011,JPO&INPIT
摘要翻译：要解决的问题：提供被配置为确定用于模型生成的变量的质量的模型优化系统，以及用于确定用于建模的数据质量的方法。
解决方案：模型优化系统被配置为确定模型生成的变量的质量。数据存储存储输入变量，输入变量的质量度量和质量度量的权重。质量度量表示输入变量的数据的充分性，并且为多个区域提供数据。评分模块基于输入变量和加权质量度量来确定每个区域的得分。优化器基于分数来确定区域的输入变量中的至少一个是否要被修改，并且使用修改的输入变量确定该区域的总分数是否可操作地被改进。版权所有（C）2011，JPO＆INPIT

2. 发明专利

JP2010191963A Internet marketing channel optimization 审中-公开
标题翻译：互联网营销渠道优化
公开(公告)号：JP2010191963A
公开(公告)日：2010-09-02
申请号：JP2010031192
申请日：2010-02-16
申请人： Accenture Global Services Gmbh , アクセンチュアグローバルサービスィズゲーエムベーハー
发明人： WILLIAMS MICHAEL J , UMBLIJS ANDRIS , SRIVASTAVA JANMESH , KIRKBY STEPHAN DENIS , ROYTMAN ANATOLY
IPC分类号： G06Q10/00
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0247
摘要： PROBLEM TO BE SOLVED: To optimize an Internet marketing channel for a multichannel marketing campaign. SOLUTION: A system includes an optimization model storage part storing a plurality of optimization models for optimizing the Internet marketing channel, and includes a statement unit determining an estimated miniature profit and loss statement for each item of the Internet marketing channel. The miniature profit and loss statement for each item links a potential investment in the item with estimated revenue and profit for the potential investment. A revenue response unit generates revenue response data for each item based on the miniature profit and loss statement for each item, and a profit response unit generates profit response data for each item based on the miniature profit and loss statement for each item. An efficiency frontier response unit generates efficiency frontier response data from the revenue response data and the profit response data, wherein the efficiency frontier response data identifies a point of diminishing returns for each item based on the investment amount in each item. COPYRIGHT: (C)2010,JPO&INPIT
摘要翻译：要解决的问题：优化多渠道营销活动的互联网营销渠道。解决方案：系统包括存储用于优化互联网营销渠道的多个优化模型的优化模型存储部分，并且包括确定每个互联网营销渠道的项目的估计微小损益表的报表单元。每个项目的微型损益表将项目的潜在投资与潜在投资的预计收入和利润联系起来。收益回应单位根据每个项目的微型损益表生成每个项目的收入回报数据，利润回报单元根据每个项目的微型损益表生成每个项目的利润回报数据。效率前沿响应单元根据收入响应数据和利润回答数据生成效率边界响应数据，其中效率边界响应数据基于每个项目中的投资金额来确定每个项目递减递减点。版权所有（C）2010，JPO＆INPIT

3. 发明专利

CA2566930A1 MODELING MARKETING DATA 未知
公开(公告)号：CA2566930A1
公开(公告)日：2007-05-04
申请号：CA2566930
申请日：2006-11-01
申请人： ACCENTURE GLOBAL SERVICES GMBH
发明人： WALKER JAMES , MERRIHUE JEFFREY , UMBLIJS ANDRIS
IPC分类号： G06Q30/00
摘要： A method for automatically processing marketing and sales information. The method includes receiving data relating to one or more products, including data pertaining to marketing performance of the products and the marketing input drivers that influence the marketing performance. The method also includes analyzing the received data to determine response curves for the products, the response curves representing an optimal fit between a weighted combination of the input drivers of the products and their respective performance data. The method further includes adjusting the response curves based on feedback from one or more analysts to predict the future behavior of the response curves, determining an allocation of marketing resources based on t he adjusted response curves, and presenting to a user the received data, the determined response curves, the adjusted response curves, and/or the marketing resources allocation.

4. 发明专利

CA2712407A1 MODEL OPTIMIZATION SYSTEM USING VARIABLE SCORING 未知
公开(公告)号：CA2712407A1
公开(公告)日：2011-02-28
申请号：CA2712407
申请日：2010-08-06
申请人： ACCENTURE GLOBAL SERVICES GMBH
发明人： UMBLIJS ANDRIS
IPC分类号： G06Q10/00
摘要： A model optimization system is configured to determine quality of variables for model generation. A data storage stores input variables, quality metrics for the input variables, and weights for the quality metrics. The quality metrics describe sufficiency of data for the input variables and the data is provided for a plurality of regions. A scoring module determines a score for each region based on the input variables and the weighted quality metrics. An optimizer determines whether at least one of the input variables for a region is to be modified based on the scores, and determines whether the total score for the region is operable to be improved using a modified input variable.

5. 发明专利

AU2010200562A1 Internet marketing channel optimization 未知
公开(公告)号：AU2010200562A1
公开(公告)日：2010-09-02
申请号：AU2010200562
申请日：2010-02-16
申请人： ACCENTURE GLOBAL SERVICES GMBH
发明人： WILLIAMS MICHAEL J , UMBLIJS ANDRIS , SRIVASTAVA JANMESH , KIRKBY STEPHEN DENIS , ROYTMAN ANATOLY
IPC分类号： G06Q30/00
摘要： A system is configured to optimize an Internet marketing channel for a multichannel marketing campaign. The system includes an optimization model storage unit storing a plurality of optimization models for optimizing the Internet marketing channel. The system also includes a statement unit determining an estimated miniature profit and loss (P&L) for each item of the Internet marketing channel. The miniature P&L for each item links a potential investment in the item with estimated revenue and profit for the potential investment. A revenue response unit generates revenue response data for each item based on the miniature P&L for each item, and a profit response unit generates profit response data for each item based on the miniature P&L for each item. An efficiency frontier response unit generates efficiency frontier response data from the revenue response data and the profit response data, wherein the efficiency frontier response data identifies a point of diminishing returns for each item based on the investment amount in each item.

6. 发明专利

CA2693168A1 INTERNET MARKETING CHANNEL OPTIMIZATION 未知
公开(公告)号：CA2693168A1
公开(公告)日：2010-08-17
申请号：CA2693168
申请日：2010-02-17
申请人： ACCENTURE GLOBAL SERVICES GMBH
发明人： WILLIAMS MICHAEL J , UMBLIJS ANDRIS , SRIVASTAVA JANMESH , KIRKBY STEPHEN DENIS , ROYTMAN ANATOLY
IPC分类号： G06Q30/00
摘要： A system is configured to optimize an Internet marketing channel for a multichannel marketing campaign. The system includes an optimization model storage unit storing a plurality of optimization models for optimizing the Internet marketing channel. The system also includes a statement unit determining an estimated miniature profit and loss (P&L) for each item of the Internet marketing channel. The miniature P&L for each item links a potential investment in the item with estimated revenue and profit for the potential investment. A revenue response unit generates revenue response data for each item based on the miniature P&L for each item, and a profit response unit generates profit response data for each item based on the miniature P&L for each item. An efficiency frontier response unit generates efficiency frontier response data from the revenue response data and the profit response data, wherein the efficiency frontier response data identifies a point of diminishing returns for each item based on the investment amount in each item.

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