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1. 发明授权

US09031863B2 Contextual advertising with user features 有权
标题翻译：具有用户功能的内容相关广告
公开(公告)号：US09031863B2
公开(公告)日：2015-05-12
申请号：US12806802
申请日：2010-08-19
申请人： Abraham H. Bagherjeiran , Andrew O. Hatch , Adwait Ratnaparkhi , Amruta S. Joshi
发明人： Abraham H. Bagherjeiran , Andrew O. Hatch , Adwait Ratnaparkhi , Amruta S. Joshi
IPC分类号： G06Q30/00 , G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0255 , G06Q30/0256 , G06Q30/0269
摘要： Disclosed are apparatus and methods for facilitating contextual selection of advertisements for displaying online via a computer network. In general, user features in the form of text are provided in conjunction with web page content for contextual advertisement matching. In one embodiment, a request for an advertisement to be displayed in a current web page that has been requested by a current user is received. The current user is associated with one or more current user characteristics from a plurality of different user characteristics, and the current web page has an associated content. A mapping model and the one or more current user characteristics are used to obtain a plurality of user-relevant terms for each of the one or more current user characteristics. A combination of the content of the current web page and obtained user-relevant terms are provided for selecting an advertisement for displaying with the current web page based on such combination.
摘要翻译：公开了一种用于促进通过计算机网络在线显示的广告的上下文选择的装置和方法。通常，文本形式的用户特征与用于上下文广告匹配的网页内容一起提供。在一个实施例中，接收在当前用户请求的当前网页中显示广告的请求。当前用户与来自多个不同用户特征的一个或多个当前用户特征相关联，并且当前网页具有相关联的内容。使用映射模型和一个或多个当前用户特征来为一个或多个当前用户特征中的每一个获得多个用户相关项。提供当前网页的内容和获得的用户相关术语的组合，用于基于这样的组合来选择用于与当前网页一起显示的广告。

2. 发明申请

US20120047020A1 Contextual advertising with user features 有权
标题翻译：具有用户功能的内容相关广告
公开(公告)号：US20120047020A1
公开(公告)日：2012-02-23
申请号：US12806802
申请日：2010-08-19
申请人： Abraham H. Bagherjeiran , Andrew O. Hatch , Adwait Ratnaparkhi , Amruta S. Joshi
发明人： Abraham H. Bagherjeiran , Andrew O. Hatch , Adwait Ratnaparkhi , Amruta S. Joshi
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0255 , G06Q30/0256 , G06Q30/0269
摘要： Disclosed are apparatus and methods for apparatus and methods for facilitating contextual selection of advertisements for displaying online via a computer network. In general, user features in the form of text are provided in conjunction with web page content for contextual advertisement matching. In one embodiment, a request for an advertisement to be displayed in a current web page that has been requested by a current user is received. The current user is associated with one or more current user characteristics from a plurality of different user characteristics, and the current web page has an associated content. A mapping model and the one or more current user characteristics are used to obtain a plurality of user-relevant terms for each of the one or more current user characteristics. A combination of the content of the current web page and obtained user-relevant terms are provided for selecting an advertisement for displaying with the current web page based on such combination.
摘要翻译：公开了用于促进通过计算机网络在线显示的广告的上下文选择的装置和方法的装置和方法。通常，文本形式的用户特征与用于上下文广告匹配的网页内容一起提供。在一个实施例中，接收在当前用户请求的当前网页中显示广告的请求。当前用户与来自多个不同用户特征的一个或多个当前用户特征相关联，并且当前网页具有相关联的内容。使用映射模型和一个或多个当前用户特征来为一个或多个当前用户特征中的每一个获得多个用户相关项。提供当前网页的内容和获得的用户相关术语的组合，用于基于这样的组合来选择用于与当前网页一起显示的广告。

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