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1. 发明申请

WO2010011603A1 CORRELATED INFORMATION RECOMMENDATION 审中-公开
标题翻译：相关信息建议
公开(公告)号：WO2010011603A1
公开(公告)日：2010-01-28
申请号：PCT/US2009/051152
申请日：2009-07-20
申请人： ALIBABA GROUP HOLDING LIMITED , ZHU, Baojin , ZHANG, Qing
发明人： ZHU, Baojin , ZHANG, Qing
IPC分类号： G06F17/30
CPC分类号： G06F17/3053 , G06F17/30395 , G06F17/30539 , G06F17/30699 , G06F17/30702 , G06F17/30867 , G06F17/30979 , G06F17/30997 , G06Q30/02 , H04L29/06047 , H04L67/42
摘要： A method for information recommendation uses correlated information combinations to improve recommendation accuracy. Upon receiving data from a client indicating a visited information type, the method obtains correlated information types related to the visited information type from stored records. The correlated information types providing one or more correlated information combinations each including at least two correlated information types. For each of the one or more correlated information combinations, the method computes a degree of correlation between the correlated information combination and the visited information type. The method selects a target correlated information combination with a satisfying degree of correlation, and recommends the target correlated information combination to the client.
摘要翻译：信息推荐的方法使用相关信息组合来提高推荐精度。在从客户端接收到指示访问信息类型的数据时，该方法从存储的记录中获得与被访问信息类型相关的相关信息类型。提供一个或多个相关信息组合的相关信息类型，每个相关信息组合包括至少两个相关信息类型。对于一个或多个相关信息组合中的每一个，该方法计算相关信息组合和被访问信息类型之间的相关程度。该方法以满意的相关度选择目标相关信息组合，并向客户推荐目标相关信息组合。

2. 发明申请

WO2009061914A1 TARGETED ONLINE ADVERTISING 审中-公开
标题翻译：目标在线广告
公开(公告)号：WO2009061914A1
公开(公告)日：2009-05-14
申请号：PCT/US2008/082627
申请日：2008-11-06
申请人： ALIBABA GROUP HOLDING LIMITED , ZHU, Baojin , ZHANG, Qing , WANG, Hai
发明人： ZHU, Baojin , ZHANG, Qing , WANG, Hai
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0255
摘要： A method of targeted online advertising provides to a user advertisements that meet the user preferences. The method stores user information of users, organize the users into user layers, identifies the stored user information of a visiting user based on a user identifier, and identify a target user layer associated with the visiting user. The method then determines a targeted advertisement type for the visiting user based on the favorite advertisement type of the target user layer and the user information of the current visiting user, and accordingly selects a targeted advertisement to be presented to the visiting user. The user information of the visiting user and the related user layer(s) are updated with the new user information including the records of the user's visit activities. The method provides targeted ads to users, and improves the click rates and the efficiency of the online advertisements.
摘要翻译：目标在线广告的方法向用户提供满足用户偏好的广告。该方法存储用户的用户信息，将用户组织成用户层，基于用户标识识别访问用户的存储的用户信息，并且识别与访问用户相关联的目标用户层。该方法然后基于目标用户层的喜好广告类型和当前访问用户的用户信息确定访问用户的目标广告类型，并且因此选择要呈现给访问用户的目标广告。访问用户和相关用户层的用户信息用包括用户访问活动的记录的新用户信息来更新。该方法向用户提供有针对性的广告，并提高点击率和在线广告的效率。

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