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    • 1. 发明申请
    • SUPPORTING PROACTIVE DECISION-MAKING IN EVENT-DRIVEN APPLICATIONS
    • 支持在事件驱动应用程序中进行有力的决策
    • US20140052431A1
    • 2014-02-20
    • US13589175
    • 2012-08-20
    • Yagil EngelOpher EtzionZohar FeldmanGuy Sharon
    • Yagil EngelOpher EtzionZohar FeldmanGuy Sharon
    • G06F9/44
    • G06N7/005
    • A computerized method of adapting an event management framework comprising providing an event processing network (EPN) which models processing of a plurality of incoming events by the event management framework, providing at least one goal specifying a target value of at least one measurable attribute of the event management framework, performing a plurality of simulations on the EPN, each simulation of the processing of the plurality of incoming events according to a different set of a plurality of control values defining a behavioral pattern of at least one event processing agent of the EPN, selecting a control values set from the plurality of control values sets according to a match between an outcome of the plurality of simulations and the at least one target value, and adapting the event management framework according to the selected control values set.
    • 一种适应事件管理框架的计算机化方法,包括提供事件处理网络(EPN),所述事件处理网络(EPN)通过事件管理框架对多个传入事件进行建模,提供至少一个目标,该目标指定至少一个可测量属性的目标值 事件管理框架,在EPN上执行多个模拟,根据定义EPN的至少一个事件处理代理的行为模式的多个控制值的不同集合对所述多个传入事件的处理进行每个模拟, 根据所述多个模拟的结果与所述至少一个目标值之间的匹配从所述多个控制值集合中选择一组控制值,以及根据所选择的控制值对所述事件管理框架进行调整。
    • 3. 发明申请
    • ADVERTISEMENT SPACE ALLOCATION
    • 广告空间分配
    • US20090210287A1
    • 2009-08-20
    • US12032695
    • 2008-02-18
    • David M. ChickeringYagil EngelGuy DassaJody BiggsChristopher A. Meek
    • David M. ChickeringYagil EngelGuy DassaJody BiggsChristopher A. Meek
    • G06Q30/00G06Q10/00
    • G06Q30/02G06Q30/0267G06Q30/0275
    • A user utility function is implemented in allocating advertisement space to one or more potential advertisers. The user utility function allows advertisement space to be allocated based upon, among other things, the expected utility or usefulness that a proposed advertisement will have to a user. The user utility function, for example, compares proposed advertisements to historical user actions to generate respective user utility values for advertisements (e.g., based upon user responses to advertisements for particular types of product, responses to advertisements from particular types of sellers, etc.). The user utility values can then be applied to bids submitted by advertisers for advertisement space for particular advertisements to obtain modified bids. The modified bids thus reflect, among other things, the expected utility of an advertisement to a user, and thus allow an advertisement host to allocate advertisement space accordingly.
    • 在向一个或多个潜在广告商分配广告空间中实现用户效用函数。 用户效用函数允许基于所提议的广告将对用户具有的预期效用或有用性来分配广告空间。 例如,用户效用函数将所提出的广告与历史用户动作进行比较,以生成广告的相应用户效用值(例如,基于用户对特定类型的产品的广告的响应,对来自特定类型的卖家的广告的响应等) 。 然后,可以将用户效用值应用于广告商提交的用于特定广告的广告空间的出价以获得修改的出价。 因此,修改的出价因此反映了广告对用户的期望效用,并且因此允许广告主主机相应地分配广告空间。