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1. 发明授权

US08589231B2 Sensitivity categorization of web pages 有权
标题翻译：网页敏感性分类
公开(公告)号：US08589231B2
公开(公告)日：2013-11-19
申请号：US12696006
申请日：2010-01-28
申请人： Dragomir Yankov , Suju Rajan , Scott J. Gaffney , Dun Liu , Wanlin Pang , Adwait Ratnaparkhi
发明人： Dragomir Yankov , Suju Rajan , Scott J. Gaffney , Dun Liu , Wanlin Pang , Adwait Ratnaparkhi
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0277
摘要： Methods, systems, and computer programs for categorizing the sensitivity of web pages are presented. In one method, a space of sensitive pages is identified based on the sensitivity categorization of a first plurality of web pages and a second plurality of web pages. The first plurality of web pages is obtained by performing search queries using known sensitive words, and the second plurality of web pages includes randomly selected web pages. Additionally, the method identifies a third plurality of web pages that includes web pages on or near the boundary between the space of sensitive pages and the space of non-sensitive pages. The space of sensitive pages is then redefined based on the sensitivity categorization of the first, second, and third pluralities of web pages. Once the space of sensitive pages is defined, the method is used to determine that a given web page is sensitive when the given web page is in the space of sensitive pages. Web pages are included in a marketing operation when the web pages are not sensitive.
摘要翻译：介绍了分类网页敏感度的方法，系统和计算机程序。在一种方法中，基于第一多个网页和第二多个网页的灵敏度分类来识别敏感页面的空间。通过使用已知敏感词执行搜索查询获得第一多个网页，并且第二多个网页包括随机选择的网页。此外，该方法识别在敏感页面的空间和非敏感页面的空间之间的边界上或附近包括网页的第三多个网页。然后，基于第一，第二和第三多个网页的灵敏度分类，重新定义敏感页面的空间。一旦定义了敏感页面的空间，当给定的网页位于敏感页面的空间中时，该方法用于确定给定的网页是否敏感。当网页不敏感时，网页被包含在营销操作中。

2. 发明申请

US20130211906A1 Measuring and Utilizing The Effect of Social Sharing In Online Advertising 审中-公开
标题翻译：衡量和利用社会分享在线广告中的作用
公开(公告)号：US20130211906A1
公开(公告)日：2013-08-15
申请号：US13397417
申请日：2012-02-15
申请人： Ashish Sumant , Lei Tang , Kun Liu , Wanlin Pang
发明人： Ashish Sumant , Lei Tang , Kun Liu , Wanlin Pang
IPC分类号： G06Q30/02
CPC分类号： G06Q50/01 , G06Q30/02
摘要： The present invention provides techniques for use in measuring effects of social sharing, and social sharing user characteristics, on advertisement effectiveness. Measurement information can be used in many ways, such as in optimizing advertisement campaigns and advertisement targeting. Techniques are provided in which bucket testing experiments are utilized. Advertisement performance may be tracked, including downstream advertisement performance, which may follow social sharing, in measuring differences in advertisement performance between content sharing users and content non-sharing users. Techniques are provided in which user social graph information may be used in determining downstream advertisement performance, even without information regarding specific sharing instances.
摘要翻译：本发明提供了用于测量社会共享效果和社会共享用户特征对广告效果的技术。测量信息可以以许多方式使用，例如优化广告活动和广告定位。提供了使用桶测试实验的技术。可以跟踪广告效果，包括可能遵循社交共享的下游广告演出，衡量内容共享用户与内容非共享用户之间的广告效果差异。提供了技术，其中用户社交图信息可以用于确定下游广告表现，即使没有关于特定共享实例的信息。

3. 发明申请

US20110184817A1 Sensitivity Categorization of Web Pages 有权
标题翻译：网页灵敏度分类
公开(公告)号：US20110184817A1
公开(公告)日：2011-07-28
申请号：US12696006
申请日：2010-01-28
申请人： Dragomir Yankov , Suju Rajan , Scott J. Gaffney , Dun Liu , Wanlin Pang , Adwait Ratnaparkhi
发明人： Dragomir Yankov , Suju Rajan , Scott J. Gaffney , Dun Liu , Wanlin Pang , Adwait Ratnaparkhi
IPC分类号： G06Q30/00 , G06F17/30 , G06F17/00 , G06F15/18
CPC分类号： G06Q30/02 , G06Q30/0277
摘要： Methods, systems, and computer programs for categorizing the sensitivity of web pages are presented. In one method, a space of sensitive pages is identified based on the sensitivity categorization of a first plurality of web pages and a second plurality of web pages. The first plurality of web pages is obtained by performing search queries using known sensitive words, and the second plurality of web pages includes randomly selected web pages. Additionally, the method identifies a third plurality of web pages that includes web pages on or near the boundary between the space of sensitive pages and the space of non-sensitive pages. The space of sensitive pages is then redefined based on the sensitivity categorization of the first, second, and third pluralities of web pages. Once the space of sensitive pages is defined, the method is used to determine that a given web page is sensitive when the given web page is in the space of sensitive pages. Web pages are included in a marketing operation when the web pages are not sensitive.
摘要翻译：介绍了分类网页敏感度的方法，系统和计算机程序。在一种方法中，基于第一多个网页和第二多个网页的灵敏度分类来识别敏感页面的空间。通过使用已知敏感词执行搜索查询获得第一多个网页，并且第二多个网页包括随机选择的网页。此外，该方法识别在敏感页面的空间和非敏感页面的空间之间的边界上或附近包括网页的第三多个网页。然后，基于第一，第二和第三多个网页的灵敏度分类，重新定义敏感页面的空间。一旦定义了敏感页面的空间，当给定的网页位于敏感页面的空间中时，该方法用于确定给定的网页是否敏感。当网页不敏感时，网页被包含在营销操作中。

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