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1. 发明申请

US20070208728A1 Predicting demographic attributes based on online behavior 审中-公开
标题翻译：基于在线行为预测人口统计特征
公开(公告)号：US20070208728A1
公开(公告)日：2007-09-06
申请号：US11366526
申请日：2006-03-03
申请人： Benyu Zhang , Honghua Dai , Hua-Jun Zeng , Li Qi , Tarek Najm , Teresa Mah , Vladimir Shipunov , Ying Li , Zheng Chen
发明人： Benyu Zhang , Honghua Dai , Hua-Jun Zeng , Li Qi , Tarek Najm , Teresa Mah , Vladimir Shipunov , Ying Li , Zheng Chen
IPC分类号： G06F17/30
CPC分类号： G06F16/337 , G06F16/951
摘要： This invention provides a system and method for predicting user demographic attributes for non-registered users and users with incomplete profiles. The invention uses demographic information from registered users and user search history logs to create a database of information that associates the users' search history habits with their demographic attributes. The invention creates a first database that associates users' search query history with their demographic attributes, and also creates a second database that associates web pages that users have visited frequently along with the users' demographic attributes. The invention can compare the searching and browsing habits of non-registered users and users with incomplete profiles to the searching and browsing habits of registered users. Through the comparison, the invention can use the corresponding demographic attributes of the registered users to predict the demographic attributes of the non-registered users and the registered users with incomplete profiles.
摘要翻译：本发明提供一种用于预测非注册用户和具有不完整简档的用户的用户人口统计属性的系统和方法。本发明使用来自注册用户和用户搜索历史日志的人口统计信息来创建将用户的搜索历史习惯与其人口统计属性相关联的信息数据库。本发明创建了将用户的搜索查询历史与其人口统计属性相关联的第一数据库，并且还创建了将用户经常访问的网页与用户的人口统计属性一起关联的第二数据库。本发明可以将注册用户和注册用户不完整的用户的搜索和浏览习惯与注册用户的搜索和浏览习惯进行比较。通过比较，本发明可以使用注册用户的相应人口统计特性来预测非注册用户和具有不完整简档的注册用户的人口统计属性。

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