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1. 发明申请

US20020129102A1 APPARATUS AND ACCOMPANYING METHODS FOR NETWORK DISTRIBUTION AND INTERSTITIAL RENDERING OF INFORMATION OBJECTS TO CLIENT COMPUTERS 有权
标题翻译：用于网络分发和信息对象向客户端计算机的间接渲染的装置和附带方法
公开(公告)号：US20020129102A1
公开(公告)日：2002-09-12
申请号：US09951001
申请日：2001-09-13
申请人： Unicast Communications Corporation, Delaware.
发明人： Rick W. Landsman , Wei-Yeh Lee
IPC分类号： G06F015/16 , G06F017/60
CPC分类号： G06Q30/0277 , G06F19/00 , G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0251 , G06Q30/0255 , G06Q30/0262 , G06Q30/0268 , G06Q30/0273 , G06Q30/0601 , G06Q50/22 , G06Q50/24 , Y10S707/99942
摘要： A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. This agent nullpolitelynull and transparently downloads advertising files (media and where necessary player files), originating from an ad management system residing on a third-party advertising web server, for a given advertisement into browser cache and subsequently plays those media files through the browser on an interstitial basis and in response to a user click-stream. The other component is a reference, in terms of a web address, of the advertising management system. This latter reference totally nulldecouplesnull advertising content from a web page such that a web page, rather than embedding actual advertising content within the page itself, merely includes an advertising tag that refers, via a URL, to a specific ad management system rather than to a particular advertisement or its content. The ad management system selects the given advertisement that is to be downloaded, rather than having that selection or its content being embedded in the web content page.
摘要翻译：一种在网络客户端 - 服务器环境中实现的技术，例如互联网，下载广告的网络分布广告，从广告服务器到在客户端计算机上执行的浏览器，以对位于浏览器，然后由该浏览器以间隔的方式显示，响应于用户生成的点击流从一个网页移动到下一个网页。具体来说，HTML广告标签被嵌入到引用网页中。此标记包含两个组件。一个组件有效地从分发Web服务器下载并在必要的范围内，然后在客户端浏览器上持久实例化代理。该代理人“礼貌地”并且透明地将来自驻留在第三方广告网络服务器上的广告管理系统的广告文件（媒体和必要的播放器文件）下载到用于给定广告的广告文件到浏览器高速缓存中，并且随后通过浏览器以插页式为基础，并响应用户点击流。另一个组件是广告管理系统的网址的参考。后一参考文献完全将“广告内容”与网页“分离”，使得网页而不是将实际的广告内容嵌入页面本身内，仅包括经由URL引用到特定广告管理系统而不是特定广告或其内容。广告管理系统选择要下载的给定广告，而不是将该选择或其内容嵌入在网页内容页面中。

2. 发明申请

US20030005000A1 Technique for implementing browser-initiated user-transparent network-distributed advertising and for interstitially displaying an advertisement, so distributed, through a web browser in response to a user click-stream 有权
标题翻译：用于实现浏览器发起的用户透明网络分布式广告的技术，并且通过web浏览器来响应于用户点击流来间歇地显示广告，从而分发
公开(公告)号：US20030005000A1
公开(公告)日：2003-01-02
申请号：US10162625
申请日：2002-05-31
申请人： Unicast Communications Corporation, a corporation of the State of Delaware
发明人： Rick W. Landsman , Wei-Yeh Lee
IPC分类号： G06F015/00
CPC分类号： G06Q30/0277 , G06F19/00 , G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0251 , G06Q30/0255 , G06Q30/0262 , G06Q30/0268 , G06Q30/0273 , G06Q30/0601 , G06Q50/22 , G06Q50/24 , Y10S707/99942
摘要： A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. This agent nullpolitelynull and transparently downloads advertising files (media and where necessary player files), originating from an ad management system residing on a third-party advertising web server, for a given advertisement into browser cache and subsequently plays those media files through the browser on an interstitial basis and in response to a user click-stream. The other component is a reference, in terms of a web address, of the advertising management system. This latter reference totally nulldecouplesnull advertising content from a web page such that a web page, rather than embedding actual advertising content within the page itself, merely includes an advertising tag that refers, via a URL, to a specific ad management system rather than to a particular advertisement or its content. The ad management system selects the given advertisement that is to be downloaded, rather than having that selection or its content being embedded in the web content page.
摘要翻译：一种在网络客户端 - 服务器环境中实现的技术，例如互联网，下载广告的网络分布广告，从广告服务器到在客户端计算机上执行的浏览器，以对位于浏览器，随后由该浏览器和插页式显示，以响应用户生成的点击流从一个网页移动到下一个网页。具体来说，HTML广告标签被嵌入到引用网页中。此标记包含两个组件。一个组件有效地从分发Web服务器下载并在必要的范围内，然后在客户端浏览器上持久实例化代理。该代理人“礼貌地”并且透明地将来自驻留在第三方广告网络服务器上的广告管理系统的广告文件（媒体和必要的播放器文件）下载到用于给定广告的广告文件到浏览器高速缓存中，并且随后通过浏览器以插页式为基础，并响应用户点击流。另一个组件是广告管理系统的网址的参考。后一参考文献完全将“广告内容”与网页“分离”，使得网页而不是将实际的广告内容嵌入页面本身内，仅包括经由URL引用到特定广告管理系统而不是特定广告或其内容。广告管理系统选择要下载的给定广告，而不是将该选择或其内容嵌入在网页内容页面中。

3. 发明申请

US20030028565A1 Technique for implementing browser-initiated user-transparent network-distributed advertising and for interstitially displaying an advertisement, so distributed, through a web browser in response to a user click-stream 有权
标题翻译：用于实现浏览器发起的用户透明网络分布式广告的技术，并且通过web浏览器来响应于用户点击流来间歇地显示广告，从而分发
公开(公告)号：US20030028565A1
公开(公告)日：2003-02-06
申请号：US10162622
申请日：2002-05-31
申请人： Unicast Communications Corporation
发明人： Rick W. Landsman , Wei-Yeh Lee
IPC分类号： G06F015/00
CPC分类号： G06Q30/0277 , G06F19/00 , G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0251 , G06Q30/0255 , G06Q30/0262 , G06Q30/0268 , G06Q30/0273 , G06Q30/0601 , G06Q50/22 , G06Q50/24 , Y10S707/99942
摘要： A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situared at the browser, subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream genererated by the user to move from one web page to the next.
摘要翻译：一种在网络化的客户端 - 服务器环境中实现的技术，例如互联网，下载广告的网络分布式广告，从广告服务器到在客户端计算机上执行的浏览器执行的方式，以对于在响应于用户从一个网页移动到下一个网页的点击流，浏览器随后由浏览器显示，并以插页式显示。

4. 发明申请

US20030023488A1 Technique for implementing interstitial web advertising through use of an Ad Descriptor file 审中-公开
公开(公告)号：US20030023488A1
公开(公告)日：2003-01-30
申请号：US10162624
申请日：2002-05-31
申请人： Unicast Communications Corporation, a corporation of the State of Delaware
发明人： Rick W. Landsman , Wei-Yeh Lee
IPC分类号： G06F017/60
CPC分类号： G06Q30/0277 , G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0251 , G06Q30/0255 , G06Q30/0262 , G06Q30/0268 , G06Q30/0273 , G06Q30/0601 , G06Q50/22 , G06Q50/24 , Y10S707/99942
摘要： A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. This agent nullpolitelynull and transparently downloads advertising files (media and where necessary player files), originating from an ad management system residing on a third-party advertising web server, for a given advertisement into browser cache and subsequently plays those media files through the browser on an interstitial basis and in response to a user click-stream. The other component is a reference, in terms of a web address, of the advertising management system. This latter reference totally nulldecouplesnull advertising content from a web page such that a web page, rather than embedding actual advertising content within the page itself, merely includes an advertising tag that refers, via a URL, to a specific ad management system rather than to a particular advertisement or its content. The ad management system selects the given advertisement that is to be downloaded, rather than having that selection or its content being embedded in the web content page.

5. 发明申请

US20030018885A1 Technique for implementing browser-initiated user-transparent network-distributed advertising and for interstitially displaying an advertisement, so distributed, through a web browser in response to a user click-stream 有权
公开(公告)号：US20030018885A1
公开(公告)日：2003-01-23
申请号：US10162621
申请日：2002-05-31
申请人： Unicast Communications Corporation, a corporation of the State of Delaware
发明人： Rick W. Landsman , Wei-Yeh Lee
IPC分类号： G06F015/177 , G06F009/00
CPC分类号： G06Q30/0277 , G06F19/00 , G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0251 , G06Q30/0255 , G06Q30/0262 , G06Q30/0268 , G06Q30/0273 , G06Q30/0601 , G06Q50/22 , G06Q50/24 , Y10S707/99942
摘要： A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. This agent nullpolitelynull and transparently downloads advertising files (media and where necessary player files), originating from an ad management system residing on a third-party advertising web server, for a given advertisement into browser cache and subsequently plays those media files through the browser on an interstitial basis and in response to a user click-stream. The other component is a reference, in terms of a web address, of the advertising management system. This latter reference totally nulldecouplesnull advertising content from a web page such that a web page, rather than embedding actual advertising content within the page itself, merely includes an advertising tag that refers, via a URL, to a specific ad management system rather than to a particular advertisement or its content. The ad management system selects the given advertisement that is to be downloaded, rather than having that selection or its content being embedded in the web content page.

6. 发明申请

US20030004804A1 Technique for implementing interstitial web advertising through use of an Ad Descriptor file 审中-公开
公开(公告)号：US20030004804A1
公开(公告)日：2003-01-02
申请号：US10162626
申请日：2002-05-31
申请人： Unicast Communications Corporation, a corporation of the State of Delaware
发明人： Rick W. Landsman , Wei-Yeh Lee
IPC分类号： G06F017/60
CPC分类号： G06Q30/0277 , G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0251 , G06Q30/0255 , G06Q30/0262 , G06Q30/0268 , G06Q30/0273 , G06Q30/0601 , G06Q50/22 , G06Q50/24 , Y10S707/99942
摘要： A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. This agent nullpolitelynull and transparently downloads advertising files (media and where necessary player files), originating from an ad management system residing on a third-party advertising web server, for a given advertisement into browser cache and subsequently plays those media files through the browser on an interstitial basis and in response to a user click-stream. The other component is a reference, in terms of a web address, of the advertising management system. This latter reference totally nulldecouplesnull advertising content from a web page such that a web page, rather than embedding actual advertising content within the page itself, merely includes an advertising tag that refers, via a URL, to a specific ad management system rather than to a particular advertisement or its content. The ad management system selects the given advertisement that is to be downloaded, rather than having that selection or its content being embedded in the web content page.

7. 发明申请

US20020198778A1 Technique for implementing interstitial web advertising through use of an Ad Descriptor file 审中-公开
标题翻译：通过使用广告描述符文件实现插页式广告的技术
公开(公告)号：US20020198778A1
公开(公告)日：2002-12-26
申请号：US10162623
申请日：2002-05-31
申请人： Unicast Communications Corporation, a corporation of the State of Delaware
发明人： Rick W. Landsman , Wei-Yeh Lee
IPC分类号： G06F017/60
CPC分类号： G06Q30/0277 , G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0251 , G06Q30/0255 , G06Q30/0262 , G06Q30/0268 , G06Q30/0273 , G06Q30/0601 , G06Q50/22 , G06Q50/24 , Y10S707/99942
摘要： A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. This agent nullpolitelynull and transparently downloads advertising files (media and where necessary player files), originating from an ad management system residing on a third-party advertising web server, for a given advertisement into browser cache and subsequently plays those media files through the browser on an interstitial basis and in response to a user click-stream. The other component is a reference, in terms of a web address, of the advertising management system. This latter reference totally nulldecouplesnull advertising content from a web page such that a web page, rather than embedding actual advertising content within the page itself, merely includes an advertising tag that refers, via a URL, to a specific ad management system rather than to a particular advertisement or its content. The ad management system selects the given advertisement that is to be downloaded, rather than having that selection or its content being embedded in the web content page.
摘要翻译：一种在网络客户端 - 服务器环境中实现的技术，例如互联网，下载广告的网络分布广告，从广告服务器到在客户端计算机上执行的浏览器，以对位于浏览器，随后由该浏览器和插页式显示，以响应用户生成的点击流从一个网页移动到下一个网页。具体来说，HTML广告标签被嵌入到引用网页中。此标记包含两个组件。一个组件有效地从分发Web服务器下载并在必要的范围内，然后在客户端浏览器上持久实例化代理。该代理人“礼貌地”并且透明地将来自驻留在第三方广告网络服务器上的广告管理系统的广告文件（媒体和必要的播放器文件）下载到用于给定广告的广告文件到浏览器高速缓存中，并且随后通过浏览器以插页式为基础，并响应用户点击流。另一个组件是广告管理系统的网址的参考。后一参考文献完全将“广告内容”与网页“分离”，使得网页而不是将实际的广告内容嵌入页面本身内，仅包括经由URL引用到特定广告管理系统而不是特定广告或其内容。广告管理系统选择要下载的给定广告，而不是将该选择或其内容嵌入在网页内容页面中。

8. 发明申请

US20020133518A1 Apparatus and accompanying methods for network distribution and interstitial rendering of information objects to client computers 有权
标题翻译：将信息对象网络分发和间接呈现给客户端计算机的装置和附带方法
公开(公告)号：US20020133518A1
公开(公告)日：2002-09-19
申请号：US09950941
申请日：2001-09-13
申请人： Unicast Communications Corporation, a corporation of the State of Delaware
发明人： Rick W. Landsman , Wei-Yeh Lee
IPC分类号： G06F017/00
CPC分类号： G06Q30/0277 , G06F19/00 , G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0251 , G06Q30/0255 , G06Q30/0262 , G06Q30/0268 , G06Q30/0273 , G06Q30/0601 , G06Q50/22 , G06Q50/24 , Y10S707/99942
摘要： A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, subsequently displayed, by that browser and on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. This agent nullpolitelynull and transparently downloads advertising files (media and where necessary player files), originating from an ad management system residing on a third-party advertising web server, for a given advertisement into browser cache and subsequently plays those media files through the browser on an interstitial basis and in response to a user click-stream. The other component is a reference, in terms of a web address, of the advertising management system. This latter reference totally nulldecouplesnull advertising content from a web page such that a web page, rather than embedding actual advertising content within the page itself, merely includes an advertising tag that refers, via a URL, to a specific ad management system rather than to a particular advertisement or its content. The ad management system selects the given advertisement that is to be downloaded, rather than having that selection or its content being embedded in the web content page.
摘要翻译：一种在网络客户端 - 服务器环境中实现的技术，例如互联网，下载广告的网络分布广告，从广告服务器到在客户端计算机上执行的浏览器，以对位于响应于用户生成的点击流从一个网页移动到下一个网页，浏览器随后由该浏览器显示，并以插页式显示。具体来说，HTML广告标签被嵌入到引用网页中。此标记包含两个组件。一个组件有效地从分发Web服务器下载并在必要的范围内，然后在客户端浏览器上持久实例化代理。该代理人“礼貌地”并且透明地将来自驻留在第三方广告网络服务器上的广告管理系统的广告文件（媒体和必要的播放器文件）下载到用于给定广告的广告文件到浏览器高速缓存中，并且随后通过浏览器以插页式为基础，并响应用户点击流。另一个组件是广告管理系统的网址的参考。后一参考文献完全将“广告内容”与网页“分离”，使得网页而不是将实际的广告内容嵌入页面本身内，仅包括经由URL引用到特定广告管理系统而不是特定广告或其内容。广告管理系统选择要下载的给定广告，而不是将该选择或其内容嵌入在网页内容页面中。

9. 发明公开

EP1076871A1 A TECHNIQUE FOR IMPLEMENTING BROWSER-INITIATED NETWORK-DISTRIBUTED ADVERTISING AND FOR INTERSTITIALLY DISPLAYING AN ADVERTISEMENT 审中-公开
标题翻译：实现浏览器方法来发起和蔓延在网络广告和间隔时间SHOW广告
公开(公告)号：EP1076871A1
公开(公告)日：2001-02-21
申请号：EP99923077.4
申请日：1999-05-14
申请人： Unicast Communications Corporation
发明人： LANDSMAN, Rick, W. , LEE, Wei-Yeh
IPC分类号： G06F17/60
CPC分类号： G06Q30/0277 , G06F19/00 , G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0251 , G06Q30/0255 , G06Q30/0262 , G06Q30/0268 , G06Q30/0273 , G06Q30/0601 , G06Q50/22 , G06Q50/24 , Y10S707/99942
摘要： A technique for implementing in a networked client-server environment, e.g., the Internet, network-distributed advertising in which advertisements are downloaded, from an advertising server to a browser executing at a client computer, in a manner transparent to a user situated at the browser, and subsequently displayed, by that browser on an interstitial basis, in response to a click-stream generated by the user to move from one web page to the next. Specifically, an HTML advertising tag is embedded into a referring web page. This tag contains two components. One component effectively downloads, from an distribution web server and to an extent necessary, and then persistently instantiates an agent at the client browser. This agent "politely" and transparently downloads advertising files (media and where necessary player files), originating from an ad management system residing on a third-party advertising web server, for a given advertisement into browser cache and subsequently plays those media files through the browser on an interstitial basis and in response to a user click-stream. The other component is a reference, in terms of a web address, of the advertising management system. This latter reference totally "decouples" advertising content from a web page such that a web page, rather than embedding actual advertising content within the page itself, merely includes an advertising tag that refers, via a URL, to a specific ad management system rather than to a particular advertisement or its content. The ad management system selects the given advertisement that is to be downloaded, rather than having that selection or its content being embedded in the web content page.

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