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    • 1. 发明授权
    • System and method of targeted advertisement
    • 有针对性的广告系统和方法
    • US08812361B2
    • 2014-08-19
    • US12179415
    • 2008-07-24
    • Anthony PetronelliSteven GemelosRaghvendra Savoor
    • Anthony PetronelliSteven GemelosRaghvendra Savoor
    • G06Q30/00
    • G06Q30/02
    • Systems and methods of targeted advertisement are disclosed. In an embodiment, the method includes performing a deep packet inspection process of packet traffic within at least a portion of a communication network. The deep packet inspection process includes determining source data and destination data from the packet traffic without inspecting packet payload data. The method includes receiving aggregate demographic data of users that are associated with at least some of the packet traffic and generating an anonymous first profile of a first user based on first data acquired via the deep packet inspection process and based on the aggregate demographic data. The method also includes retrieving first user profile data from the anonymous first profile and sending the first user profile data to an advertisement system to determine a targeted advertisement based on the first user profile data. The targeted advertisement is displayed to a second user while the second user is participating in a multi-user activity with the first user.
    • 公开了针对性广告的系统和方法。 在一个实施例中,该方法包括在通信网络的至少一部分内执行分组业务的深度分组检查过程。 深度分组检测过程包括从分组业务确定源数据和目的数据,而不检查分组有效载荷数据。 该方法包括接收与至少一些分组业务相关联的用户的聚合人口统计数据,并且基于经由深度分组检查过程获取的第一数据并基于聚合人口统计数据来生成第一用户的匿名第一简档。 该方法还包括从匿名第一简档中检索第一用户简档数据,并将第一用户简档数据发送到广告系统,以基于第一用户简档数据确定目标广告。 当第二用户参与与第一用户的多用户活动时,目标广告被显示给第二用户。
    • 5. 发明申请
    • SYSTEM AND METHOD OF TARGETED ADVERTISEMENT
    • 目标广告系统与方法
    • US20100023338A1
    • 2010-01-28
    • US12179415
    • 2008-07-24
    • ANTHONY PETRONELLISTEVEN GEMELOSRAGHVENDRA SAVOOR
    • ANTHONY PETRONELLISTEVEN GEMELOSRAGHVENDRA SAVOOR
    • G06Q10/00
    • G06Q30/02
    • Systems and methods of targeted advertisement are disclosed. In an embodiment, the method includes performing a deep packet inspection process of packet traffic within at least a portion of a communication network. The deep packet inspection process includes determining source data and destination data from the packet traffic without inspecting packet payload data. The method includes receiving aggregate demographic data of users that are associated with at least some of the packet traffic and generating an anonymous first profile of a first user based on first data acquired via the deep packet inspection process and based on the aggregate demographic data. The method also includes retrieving first user profile data from the anonymous first profile and sending the first user profile data to an advertisement system to determine a targeted advertisement based on the first user profile data. The targeted advertisement is displayed to a second user while the second user is participating in a multi-user activity with the first user.
    • 公开了针对性广告的系统和方法。 在一个实施例中,该方法包括在通信网络的至少一部分内执行分组业务的深度分组检查过程。 深度分组检测过程包括从分组业务确定源数据和目的数据,而不检查分组有效载荷数据。 该方法包括接收与至少一些分组业务相关联的用户的聚合人口统计数据,并且基于经由深度分组检查过程获取的第一数据并基于聚合人口统计数据来生成第一用户的匿名第一简档。 该方法还包括从匿名第一简档中检索第一用户简档数据,并将第一用户简档数据发送到广告系统,以基于第一用户简档数据确定目标广告。 当第二用户参与与第一用户的多用户活动时,目标广告被显示给第二用户。