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    • 5. 发明申请
    • METHOD AND SYSTEM FOR PLACEMENT, MONITORING AND MEASUREMENT OF INTERACTIVE ADVERTISING
    • 交互式广告的放置,监控和测量方法与系统
    • WO2003019444A1
    • 2003-03-06
    • PCT/SG2001/000169
    • 2001-08-23
    • KENT RIDGE DIGITAL LABSPADMANABHAN, RamanathSITARAM, Ranganatha
    • PADMANABHAN, RamanathSITARAM, Ranganatha
    • G06F17/60
    • G06Q30/02
    • A decision support system for an interactive advertising system, the decision support system being for collecting and analysing data obtained through interaction by at least one user with the interactive advertising system, the user using a user's machine for the interaction, and measuring the effectiveness of the advertisement. Also disclosed is a method for placement, monitoring and measurement of an interactive advertising system having an interactive advertising device for displaying at least one advertisement, the method including the steps of specifying the goals of the at least one advertisement; placing the at least one advertisement using data obtained from previous advertising using the interactive advertising system; monitoring user interactivity with the interactive advertising system as a result of the at least one advertisement so as to collect data; and using the data to determine the effectiveness of the at least one advertisement.
    • 一种用于交互式广告系统的决策支持系统,所述决策支持系统用于收集和分析由至少一个用户通过交互式广告系统交互获得的数据,所述用户使用用户机器进行交互,并且测量所述交互式广告系统的有效性 广告。 还公开了一种用于布置,监视和测量具有用于显示至少一个广告的交互式广告设备的交互式广告系统的方法,所述方法包括指定所述至少一个广告的目标的步骤; 使用使用所述交互式广告系统的从先前广告获得的数据来放置所述至少一个广告; 作为所述至少一个广告的结果,监视与交互式广告系统的用户交互以收集数据; 以及使用所述数据来确定所述至少一个广告的有效性。
    • 6. 发明申请
    • METHOD AND APPARATUS FOR DEVELOPING AND DISTRIBUTING INTERACTIVE ADVERTISEMENTS
    • 用于开发和分配交互式广告的方法和装置
    • WO2003007167A1
    • 2003-01-23
    • PCT/SG2001/000143
    • 2001-07-09
    • KENT RIDGE DIGITAL LABSSITARAM, RanganathaPADMANABHAN, Ramanath
    • SITARAM, RanganathaPADMANABHAN, Ramanath
    • G06F15/16
    • G06Q30/02
    • A method for distributing interactive advertisements includes at least one server that has a server interface operative to at least request and deliver the interactive advertisements across a plurality of communication channels, and at least one client device that has a client interface operative to provide a user with the capability to receive, store, transfer, exchange or redeem the interactive advertisements across a plurality of communication channels. A developing and processing unit including a developing interface adapted to be interactively coupled to the client interface and the server interface for transmission and reception of the interactive advertisements across a plurality of communication channels, and a developer operative to create the interactive advertisements and adapted to update and maintain the interactive advertisements is also included.
    • 一种用于分发交互式广告的方法包括至少一个服务器,其具有可操作以至少在多个通信信道中请求和递送交互式广告的服务器接口,以及至少一个客户端设备,其具有可操作以向用户提供 在多个通信信道中接收,存储,传送,交换或兑换交互式广告的能力。 一种开发和处理单元,包括适于被交互地耦合到客户端接口的开发接口和用于多个通信信道中的交互式广告的发送和接收的服务器接口,以及可操作地创建交互式广告并适于更新的开发者 并保持互动广告也包括在内。