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1. 发明申请

WO2009077193A3 SYSTEMS AND METHODS FOR DETECTING CLICK FRAUD 审中-公开
标题翻译：用于检测点击欺诈的系统和方法
公开(公告)号：WO2009077193A3
公开(公告)日：2009-08-27
申请号：PCT/EP2008010858
申请日：2008-12-18
申请人： CHANGING WORLDS LTD , BRADLEY KEITH JOSEPH , COTTER PAUL , PLOWER DAMIEN , SOFRANKO JURAJ
发明人： BRADLEY KEITH JOSEPH , COTTER PAUL , PLOWER DAMIEN , SOFRANKO JURAJ
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0185 , G06Q30/0225
摘要： In one aspect, the invention relates to a system for detecting click fraud that is committed by a user making a request for an item on a website or other content providing system such as a video recommendation provided to a set top box, content and product recommendation via SMS, MMS or audio portals, and other methods. In one the system includes a data collecting module adapted to collect user data of the user from the request; a user model building module in communication with the data collecting module, the user model building module adapted to evaluate the collected user data and quantify a user trust score; a request evaluating module in communication with the user model building module, the request evaluating module adapted to determining the trustworthiness of the user based on the user trust score; and a rating management module in communication with the trust evaluating module, the rating management module adapted to update the rating of the item in response to the trustworthiness of the user.
摘要翻译：在一个方面中，本发明涉及一种用于检测由用户对网站或其他内容提供系统提出请求而提交的点击欺诈的系统，例如提供给机顶盒的视频推荐，内容和产品推荐通过短信，彩信或音频门户以及其他方法。在一个系统中，包括数据收集模块，用于从请求中收集用户的用户数据; 与所述数据收集模块通信的用户模型构建模块，所述用户模型构建模块适于评估所收集的用户数据并且量化用户信任评分; 与所述用户模型构建模块通信的请求评估模块，所述请求评估模块适用于基于所述用户信任评分确定所述用户的可信度; 以及与信任评估模块通信的评级管理模块，评级管理模块适用于响应于用户的可信度更新该项目的评级。

2. 发明申请

WO2009077193A2 SYSTEMS AND METHODS FOR DETECTING CLICK FRAUD 审中-公开
标题翻译：用于检测点击率的系统和方法
公开(公告)号：WO2009077193A2
公开(公告)日：2009-06-25
申请号：PCT/EP2008/010858
申请日：2008-12-18
申请人： CHANGING WORLDS LIMITED , BRADLEY, Keith, Joseph , COTTER, Paul , PLOWER, Damien , SOFRANKO, Juraj
发明人： BRADLEY, Keith, Joseph , COTTER, Paul , PLOWER, Damien , SOFRANKO, Juraj
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0185 , G06Q30/0225
摘要： In one aspect, the invention relates to a system for detecting click fraud that is committed by a user making a request for an item on a website or other content providing system such as a video recommendation provided to a set top box, content and product recommendation via SMS, MMS or audio portals, and other methods. In one the system includes a data collecting module adapted to collect user data of the user from the request; a user model building module in communication with the data collecting module, the user model building module adapted to evaluate the collected user data and quantify a user trust score; a request evaluating module in communication with the user model building module, the request evaluating module adapted to determining the trustworthiness of the user based on the user trust score; and a rating management module in communication with the trust evaluating module, the rating management module adapted to update the rating of the item in response to the trustworthiness of the user.
摘要翻译：一方面，本发明涉及一种用于检测点击欺诈的系统，该系统由用户提出对网站上的项目或其他内容提供系统的请求所提供，例如提供给机顶盒的视频推荐，内容和产品推荐通过短信，彩信或音频门户等方式。在一个系统中，该系统包括适于从该请求收集用户的用户数据的数据收集模块; 与数据采集模块通信的用户模型构建模块，所述用户模型构建模块适于评估所收集的用户数据并量化用户信任得分; 与所述用户模型构建模块通信的请求评估模块，所述请求评估模块适于基于所述用户信任评分来确定所述用户的可信度; 以及与所述信任评估模块通信的评级管理模块，所述评级管理模块适于响应于所述用户的可信度来更新所述项目的评级。

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