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1. 发明申请

WO2005026884A2 TECHNIQUES FOR ESTIMATING SALES OF ITEMS THROUGH A PARTICULAR CHANNEL 审中-公开
标题翻译：通过特定通道估计物品的销售费用的技术
公开(公告)号：WO2005026884A2
公开(公告)日：2005-03-24
申请号：PCT/US2004/028056
申请日：2004-08-26
申请人： IMS HEALTH INCORPORATED , ST., MARTIN, Pierre , RIOS, Carlos , PIROLLO, Lino
发明人： ST., MARTIN, Pierre , RIOS, Carlos , PIROLLO, Lino
IPC分类号： G06F
CPC分类号： G06Q30/02 , G06Q10/10 , G06Q30/06 , G06Q30/0601
摘要： In one arrangement, a method for estimating sales of a particular type of item by a first entity through a first channel versus sales of the particular type of item by the first entity through a second channel includes the step of estimating a particular point of time, such as a day or a month, corresponding to when the first entity initially sold the particular type of item through the first channel. The method also includes the step of selecting a second entity which sells the particular type of item. Specifically, each sale of the particular type of item by the second entity may be through the second channel. The method further includes the step of comparing data associated with sales of the particular type of item by the first entity before the occurrence of the particular point time with data associated with sales of the particular type of item by the second entity before the occurrence of the particular point time to determine an adjustment factor. Moreover, the method includes the step of altering data associated with sales of the particular type of time by the second entity after the occurrence of the particular point time based on the adjustment factor to obtain altered sales data. The method also includes the step of comparing data associated with sales of the particular type of item by the first entity after the occurrence of the particular point time with the altered sales data to obtain an estimation of sales of the particular type of item by the first entity through the first channel.
摘要翻译：在一种布置中，用于通过第一通道估计第一实体的特定类型的项目的销售与由第一实体通过第二渠道对特定类型的项目的销售的方法包括估计特定时间点的步骤，例如一天或一个月，对应于当第一实体最初通过第一信道销售特定类型的项目时。该方法还包括选择销售特定类型的物品的第二实体的步骤。具体来说，第二实体的特定类型的项目的每次销售可以是通过第二通道。该方法还包括以下步骤：在特定点时间发生之前将第一实体的特定类型的项目的销售与与第二实体的特定类型的项目的销售相关联的数据与在出现之前的第二实体的销售相关联的数据进行比较特定点时间来确定调整因子。此外，该方法包括以下步骤：基于调整因素，在发生特定点时间之后，通过第二实体更改与特定类型的时间的销售有关的数据，以获得改变的销售数据。该方法还包括以下步骤：在特定点时间发生之后，通过第一实体与特定类型的项目的销售相关联的数据与改变的销售数据相比较，以获得第一个项目的特定类型的项目的销售的估计实体通过第一个渠道。

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