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    • 1. 发明专利
    • Advertising system and method using electronic communication
    • AU3329900A
    • 2001-01-02
    • AU3329900
    • 2000-03-28
    • NAGANO HIROAKI
    • NAGANO HIROAKI
    • G06Q30/00G06F13/00G06F15/00G06F17/30G06F17/60G06F19/00
    • To provide an advertising system (10) using electronic communications that is capable of determining whether a user has actually accessed supplied advertising data, while accommodating advertisement sponsors that wish to provide advertising data under a limited budget. The advertising system (10) using electronic communications comprises a terminal device (11) for allowing a user to input personal data for registration in an interactive format; a personal-data database (13) that is connected to the terminal device (11) for storing the personal data that has been input from the terminal means (11); an advertising-data input device (12) for inputting advertising data; an advertising-data database; (14) connected to the personal-data database (13) for storing the advertising data that has been input from the advertising-data input device (12); an advertising-data searching/extracting device (15) for extracting from advertising data stored in the an advertising-data storage device (14) specific advertising data conforming to personal data relating to the user, based on user-related personal data that has been stored in the personal-data database (13); an advertising-data transmitter (16) for transmitting the advertising data extracted by the advertising-data searching/extracting device (15) to the terminal device (11) of the user via electronic communications; an advertising-data notification device (17) for notifying the user that advertising data has been transmitted from the advertising-data transmitter (16); a display device (18) for displaying the advertising data notified by the advertising-data notification device (17) according to access directions given by the user; an advertising-data identification/counting device (19) for identifying each item of advertising data displayed on the display device (18) according to the access directions and for counting the number of directions given to access each advertising data; and an advertising-fee calculation/notification device (20) for calculating advertising fees, based on the number of access directions for each item of advertising data as counted by the advertising-data identification/counting device (19) and for notifying sponsors of the advertising fee for each item of advertising data.
    • 2. 发明公开
    • ADVERTISING SYSTEM AND METHOD USING ELECTRONIC COMMUNICATION
    • RELEXAMENSYSTEM UND VERFAHREN DAS ELECTRONISCHE KOMMUNIKATION VERWENDET。
    • EP1209571A1
    • 2002-05-29
    • EP00911417.4
    • 2000-03-28
    • Nagano, Hiroaki
    • Nagano, Hiroaki
    • G06F13/00G06F15/00G06F17/30G06F17/60G06F19/00
    • G06Q30/02
    • To provide an advertising system (10) using electronic communications that is capable of determining whether a user has actually accessed supplied advertising data, while accommodating advertisement sponsors that wish to provide advertising data under a limited budget. The advertising system (10) using electronic communications comprises a terminal device (11) for allowing a user to input personal data for registration in an interactive format; a personal-data database (13) that is connected to the terminal device (11) for storing the personal data that has been input from the terminal means (11); an advertising-data input device (12) for inputting advertising data; an advertising-data database; (14) connected to the personal-data database (13) for storing the advertising data that has been input from the advertising-data input device (12); an advertising-data searching/extracting device (15) for extracting from advertising data stored in the an advertising-data storage device (14) specific advertising data conforming to personal data relating to the user, based on user-related personal data that has been stored in the personal-data database (13); an advertising-data transmitter (16) for transmitting the advertising data extracted by the advertising-data searching/extracting device (15) to the terminal device (11) of the user via electronic communications; an advertising-data notification device (17) for notifying the user that advertising data has been transmitted from the advertising-data transmitter (16); a display device (18) for displaying the advertising data notified by the advertising-data notification device (17) according to access directions given by the user; an advertising-data identification/counting device (19) for identifying each item of advertising data displayed on the display device (18) according to the access directions and for counting the number of directions given to access each advertising data; and an advertising-fee calculation/notification device (20) for calculating advertising fees, based on the number of access directions for each item of advertising data as counted by the advertising-data identification/counting device (19) and for notifying sponsors of the advertising fee for each item of advertising data.
    • 提供使用电子通信的广告系统(10),其能够确定用户是否实际访问了所提供的广告数据,同时容纳希望在有限预算下提供广告数据的广告主。 使用电子通信的广告系统(10)包括用于允许用户以交互格式输入用于注册的个人数据的终端设备(11) 连接到终端装置(11)的用于存储从终端装置(11)输入的个人数据的个人数据数据库(13); 用于输入广告数据的广告数据输入装置(12); 广告数据库; (14),其连接到个人数据数据库(13),用于存储从广告数据输入装置(12)输入的广告数据; 广告数据搜索/提取装置(15),用于从存储在广告数据存储装置(14)中的广告数据中提取符合与用户有关的个人数据的特定广告数据,所述广告数据基于用户相关的个人数据 存储在个人数据数据库(13)中; 广告数据发送器(16),用于经由电子通信将由广告数据搜索/提取装置(15)提取的广告数据发送到用户的终端装置(11); 广告数据通知装置(17),用于向广告数据发送器(16)通知广告数据已被发送; 显示装置(18),用于根据用户给出的访问方向显示由广告数据通知装置(17)通知的广告数据; 广告数据识别/计数装置(19),用于根据访问方向识别在显示装置(18)上显示的广告数据的每个项目,并且用于对授予访问每个广告数据的指示数进行计数; 以及广告费计算/通知装置(20),用于根据由广告数据识别/计数装置(19)计数的每个广告数据的访问方向的数量来计算广告费用,并且通知赞助商 每项广告资料的广告费。