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    • 5. 发明申请
    • SYSTEM, METHOD AND PROGRAM PRODUCT FOR CUSTOMIZING PRESENTATION OF TELEVISION CONTENT TO A SPECIFIC VIEWER AND LOCATION
    • 用于自定义电视内容到特定观察者和位置的系统,方法和程序产品
    • US20090217324A1
    • 2009-08-27
    • US12037770
    • 2008-02-26
    • Michael L. Massimi
    • Michael L. Massimi
    • H04N5/445G10L17/00H04H60/33
    • H04H60/45G10L17/00H04H20/106H04H60/31H04H60/46H04N5/44543H04N7/17318H04N21/25891H04N21/42203H04N21/4394H04N21/44222H04N21/4532H04N21/6582H04N21/812
    • A method, system and program product for customizing presentation of television content to a specific viewer. The method includes obtaining an Internet Protocol address for a set-top box provided for an interactive television system viewed by a viewer for establishing a physical location of the television system, authenticating, using a voice recognition system installed on the set-top box provided, an identity of the viewer within a viewing area of the interactive television system, recording television viewing habits of the viewer, selecting a customized television content based on the viewer identity authenticated and the viewing habits recorded for the viewer and delivering the customized television content selected to the viewer, based on the viewer's physical location. In an embodiment, the customized television content includes at least one of: television programming, video programming or advertisements, and in an embodiment, the interactive television system is an Internet Protocol based television system.
    • 一种用于定制将电视内容呈现给特定观看者的方法,系统和程序产品。 该方法包括:获取用于由观看者观看的用于建立电视系统的物理位置的交互式电视系统的机顶盒的因特网协议地址,使用安装在所提供的机顶盒上的语音识别系统进行认证, 在交互式电视系统的观看区域内的观众的身份,记录观众的电视观看习惯,基于认证的观众身份选择定制的电视内容以及为观众记录的观看习惯,并将选择的定制电视内容传送到 观众,基于观众的实际位置。 在一个实施例中,定制的电视内容包括以下各项中的至少一个:电视节目,视频节目或广告,并且在一个实施例中,交互式电视系统是基于互联网协议的电视系统。