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    • 5. 发明申请
    • SYSTEMS, METHODS, AND COMPUTER PROGRAM PRODUCTS FOR CAPTURING NATURAL RESPONSES TO ADVERTISEMENTS
    • 系统,方法和计算机程序产品,用于承担广告响应的自然反应
    • US20140109120A1
    • 2014-04-17
    • US13994784
    • 2011-12-14
    • Mariano J. Phielipp
    • Mariano J. Phielipp
    • H04N21/442
    • Systems, methods, and computer program products described herein may allow for the capture of a user's reaction to an advertisement. The reaction may be verbal or may take the form of a gesture. Once the reaction is captured, the reaction may be interpreted to infer whether the user's opinion of the advertised product or service is positive. The opinion may be combined with metadata that is associated with the advertisement. The metadata may include the identity of the product or service being advertised and/or may include the identity of the advertiser, i.e., the producer or source of the product or service. The combination of the user's identity information, the metadata, and the user's opinion may collectively represent the user's interest in the advertised product or service. This interest information may be saved in a wish list or shopping list for the user, and may be stored via a network at a location removed from the user, i.e., “in the cloud.” The interest information may then be made accessible to the advertiser and/or to providers of related products or services. The interest information may be used by these advertisers and providers to identify the user as a possible recipient of additional information or advertising related to the advertised product or related products.
    • 本文描述的系统,方法和计算机程序产品可以允许捕获用户对广告的反应。 这个反应可能是口头的,也可能采取一种手势的形式。 一旦反应被捕获,反应可以被解释为推断用户对广告产品或服务的意见是否是肯定的。 该意见可以与与广告相关联的元数据组合。 元数据可以包括正在被广告的产品或服务的身份和/或可以包括广告商的身份,即产品或服务的生产者或来源。 用户身份信息,元数据和用户意见的组合可以共同地表示用户对所宣传的产品或服务的兴趣。 该兴趣信息可以保存在用户的愿望列表或购物清单中,并且可以经由网络存储在从用户移除的位置,即“在云中”。然后可以使兴趣信息可访问 广告商和/或相关产品或服务的提供者。 这些广告商和提供者可以使用兴趣信息来将用户识别为与广告产品或相关产品相关的附加信息或广告的可能接收者。
    • 9. 发明授权
    • Systems, methods, and computer program products for capturing natural responses to advertisements
    • US10791368B2
    • 2020-09-29
    • US13994784
    • 2011-12-14
    • Mariano J. Phielipp
    • Mariano J. Phielipp
    • H04N21/442G06Q30/02
    • Systems, methods, and computer program products described herein may allow for the capture of a user's reaction to an advertisement. The reaction may be verbal or may take the form of a gesture. Once the reaction is captured, the reaction may be interpreted to infer whether the user's opinion of the advertised product or service is positive. The opinion may be combined with metadata that is associated with the advertisement. The metadata may include the identity of the product or service being advertised and/or may include the identity of the advertiser, i.e., the producer or source of the product or service. The combination of the user's identity information, the metadata, and the user's opinion may collectively represent the user's interest in the advertised product or service. This interest information may be saved in a wish list or shopping list for the user, and may be stored via a network at a location removed from the user, i.e., “in the cloud.” The interest information may then be made accessible to the advertiser and/or to providers of related products or services. The interest information may be used by these advertisers and providers to identify the user as a possible recipient of additional information or advertising related to the advertised product or related products.