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    • 3. 发明申请
    • METHOD FOR BILLING
    • 收费方法
    • WO2006004293A1
    • 2006-01-12
    • PCT/KR2005/000930
    • 2005-03-31
    • NHN CORPORATIONLEE, Han Yong
    • LEE, Han Yong
    • G06F17/60
    • G06Q30/08G06Q30/02G06Q30/0275
    • Provided is a method for controlling a keyword charge in keyword advertising, including the steps of: dividing an exposure location where a search listing abstracted by predetermined keyword search is displayed into at least one unit display zone; receiving bid price data with respect to display of the search listing in the unit display zone from a predetermined advertiser; as the step of associating a predetermined bid field with the unit display zone in response to receiving of the bid price data, recording the received bid price data in the bid field; sorting at least one bid price data recorded in the bid field on the basis of the size of the unit click cost and giving predetermined rankings to the sorted bid price data, respectively; in response to the keyword search, controlling the search listing of the bid price data at the highest ranking to be exposed in the unit display zone; and as the step of controlling a bill to be charged in accordance with a click selection by a predetermined searcher with respect to the exposed search listing, determining a charge amount generated by the click selection; wherein the charge amount is determined by referring to the unit click cost of predetermined bid price data at a lower ranking, except the bid price data at the highest ranking among the sorted bid price data.
    • 提供一种用于控制关键字广告中的关键字费用的方法,包括以下步骤:将通过预定的关键词搜索抽象的搜索列表显示的曝光位置划分为至少一个单位显示区域; 从预定的广告商接收关于在所述单位显示区域中显示所述搜索列表的投标价格数据; 作为响应于接收到投标价格数据而将预定投标字段与单位显示区域相关联的步骤,将所接收的投标价格数据记录在投标字段中; 基于单位点击费用的大小分类在投标领域中记录的至少一个投标价格数据,并分别对排序的投标价格数据给出预定的排名; 响应于关键词搜索,控制要在单位显示区域中暴露的最高排名的投标价格数据的搜索列表; 以及作为根据预定搜索者针对所述暴露的搜索列表进行的点击选择来控制要收费的帐单的步骤,确定通过所述点击选择生成的费用金额; 其中,所述收费金额是通过参照所述排序的投标价格数据中最高排名的投标价格数据之外的低等级的预定投标价格数据的单位点击成本来确定的。