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    • 4. 发明申请
    • DISTRIBUTED SYSTEM AND METHODS FOR MODELING POPULATION-CENTRIC ACTIVITIES
    • 分布式系统和建模人口中心活动的方法
    • US20130254152A1
    • 2013-09-26
    • US13429139
    • 2012-03-23
    • Rui ZhangMaurice Kyojin ChuKurt E. PartridgeJames M. A. Begole
    • Rui ZhangMaurice Kyojin ChuKurt E. PartridgeJames M. A. Begole
    • G06N5/02G06F15/16
    • G06Q30/0631G06N20/00G06Q30/0201
    • A client device can receive information about a population to which a user belongs. During operation, the client device determines information about a user, determines a group identifier for the user, and communicates the determined information about the local user and the group identifier to a group-modeling server. The client device then receives a group-activity model that corresponds to the group identifier, and generates a user-activity model for the local user based on the group-activity model and the determined information about the local user. The client device uses the user-activity model to compute an activity probability for a corresponding target activity. The group-modeling server receives user information from a plurality of client devices of a group, and generates a group-activity model for the group based on the user information. The server then sends the group-activity model to users of the identified group.
    • 客户端设备可以接收有关用户所属的群体的信息。 在操作期间,客户端设备确定关于用户的信息,确定用户的组标识符,并将确定的关于本地用户和组标识符的信息传送到组建模服务器。 然后,客户端设备接收与组标识符相对应的组活动模型,并且基于组活动模型和所确定的关于本地用户的信息为本地用户生成用户活动模型。 客户端设备使用用户活动模型来计算相应目标活动的活动概率。 组建模服务器从组的多个客户端设备接收用户信息,并且基于用户信息生成组的组活动模型。 然后,服务器将组活动模型发送给所识别组的用户。
    • 8. 发明申请
    • RECEPTIVE OPPORTUNITY PRESENTATION OF ACTIVITY-BASED ADVERTISING
    • 基于活动的广告的接受机会展示
    • US20090222344A1
    • 2009-09-03
    • US12062812
    • 2008-04-04
    • Daniel H. GreeneKurt E. PartridgeJames M.A. Begole
    • Daniel H. GreeneKurt E. PartridgeJames M.A. Begole
    • G06Q30/00
    • G06Q10/04G06Q30/02G06Q30/0251G06Q30/0256G06Q30/08
    • One embodiment of the present invention provides a system that facilitates presentation of activity-based advertising based on receptive opportunities. During operation, the system identifies a number of topics. The system then receives a number of advertisements from advertisers, wherein a respective advertisement is associated with a topic. For a respective topic, the system determines a number of candidate advertisements associated with that topic to be pending presentations. The system further analyzes an activity in which a customer is engaged. Next, the system identifies a receptive opportunity to present one or more advertisements to the customer based on the activity analysis. The system then determines among the pending presentations one or more advertisements to present to the customer during the identified receptive opportunity. Subsequently, the system presents the determined advertisements to the customer during the opportunity period.
    • 本发明的一个实施例提供一种有助于基于接受机会呈现基于活动的广告的系统。 在操作过程中,系统会识别一些主题。 然后,系统从广告商接收多个广告,其中相应的广告与主题相关联。 对于相应的主题,系统确定与该主题相关联的待处理演示的候选广告的数量。 该系统进一步分析客户参与的活动。 接下来,系统基于活动分析来识别接收机会向客户呈现一个或多个广告。 然后,该系统在所标识的接收机会期间在待决演示中确定呈现给客户的一个或多个广告。 随后,系统在机会期间向客户呈现确定的广告。