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1. 发明授权

US08738734B2 Ad server integration 有权
标题翻译：广告服务器集成
公开(公告)号：US08738734B2
公开(公告)日：2014-05-27
申请号：US13245786
申请日：2011-09-26
申请人： Jonathan W. Cobb , David Rowley , Scott Anderson , Abbas Mahyari
发明人： Jonathan W. Cobb , David Rowley , Scott Anderson , Abbas Mahyari
IPC分类号： G06Q30/00 , G06F15/16 , H04N7/025
CPC分类号： G06Q30/0277 , G06Q30/02 , H04N21/23424 , H04N21/2368
摘要： A method and system for providing a content object is disclosed with an in-stream ad unit inserted into the content object for a content object player. The content object is audio and/or video. A media services platform (MSP) knows of one or more in-stream slots in the content object where in-stream ad units may be placed. The MSP queries a display ad server (DAS) to specify the in-stream ad unit, however the DAS does not natively support in-stream ad units in this embodiment. The MSP maps one or more in-stream slots in the content object to corresponding display ad locations. The MSP places the in-stream ad unit into the slot of the content object to create a processed content object. The MSP optionally transcodes the processed content object. The processed content object is downloaded or streamed to the content object player.
摘要翻译：公开了一种用于提供内容对象的方法和系统，其中插入到内容对象播放器的内容对象中的插播广告单元。内容对象是音频和/或视频。媒体服务平台（MSP）知道可以放置插播广告单元的内容对象中的一个或多个插播插槽。 MSP查询显示广告服务器（DAS）来指定插播广告单元，但是在本实施例中，DAS本身不支持插播广告单元。 MSP将内容对象中的一个或多个插入插槽映射到相应的显示广告位置。 MSP将插播广告单元放置在内容对象的插槽中，以创建已处理的内容对象。 MSP可选地对经处理的内容对象进行转码。经处理的内容对象被下载或流式传输到内容对象播放器。

2. 发明申请

US20120016753A1 AD SERVER INTEGRATION 有权
标题翻译： AD服务器集成
公开(公告)号：US20120016753A1
公开(公告)日：2012-01-19
申请号：US13245786
申请日：2011-09-26
申请人： Jonathan W. Cobb , David Rowley , Scott Anderson , Abbas Mahyari
发明人： Jonathan W. Cobb , David Rowley , Scott Anderson , Abbas Mahyari
IPC分类号： G06Q30/00 , G06F15/16
CPC分类号： G06Q30/0277 , G06Q30/02 , H04N21/23424 , H04N21/2368
摘要： A method and system for providing a content object is disclosed with an in-stream ad unit inserted into the content object for a content object player. The content object is audio and/or video. A media services platform (MSP) knows of one or more in-stream slots in the content object where in-stream ad units may be placed. The MSP queries a display ad server (DAS) to specify the in-stream ad unit, however the DAS does not natively support in-stream ad units in this embodiment. The MSP maps one or more in-stream slots in the content object to corresponding display ad locations. The MSP places the in-stream ad unit into the slot of the content object to create a processed content object. The MSP optionally transcodes the processed content object. The processed content object is downloaded or streamed to the content object player.
摘要翻译：公开了一种用于提供内容对象的方法和系统，其中插入到内容对象播放器的内容对象中的插播广告单元。内容对象是音频和/或视频。媒体服务平台（MSP）知道可以放置插播广告单元的内容对象中的一个或多个插播插槽。 MSP查询显示广告服务器（DAS）来指定插播广告单元，但是在本实施例中，DAS本身不支持插播广告单元。 MSP将内容对象中的一个或多个插入插槽映射到相应的显示广告位置。 MSP将插播广告单元放置在内容对象的插槽中，以创建已处理的内容对象。 MSP可选地对经处理的内容对象进行转码。经处理的内容对象被下载或流式传输到内容对象播放器。

3. 发明授权

US08738787B2 Ad server integration 有权
公开(公告)号：US08738787B2
公开(公告)日：2014-05-27
申请号：US12770600
申请日：2010-04-29
申请人： Jonathan W. Cobb , David Rowley , Scott Anderson , Abbas Mahyari
发明人： Jonathan W. Cobb , David Rowley , Scott Anderson , Abbas Mahyari
IPC分类号： G06F15/16 , H04N7/025 , G06Q30/00
CPC分类号： G06Q30/0277 , G06Q30/02 , H04N21/23424 , H04N21/2368
摘要： A method and system for providing a content object is disclosed with an in-stream ad unit inserted into the content object for a content object player. The content object is audio and/or video. A media services platform (MSP) knows of one or more in-stream slots in the content object where in-stream ad units may be placed. The MSP queries a display ad server (DAS) to specify the in-stream ad unit, however the DAS does not natively support in-stream ad units in this embodiment. The MSP maps one or more in-stream slots in the content object to corresponding display ad locations. The MSP places the in-stream ad unit into the slot of the content object to create a processed content object. The MSP optionally transcodes the processed content object. The processed content object is downloaded or streamed to the content object player.

4. 发明申请

US20100235468A1 Ad Server Integration 有权
标题翻译：广告服务器集成
公开(公告)号：US20100235468A1
公开(公告)日：2010-09-16
申请号：US12770600
申请日：2010-04-29
申请人： Jonathan W. Cobb , David Rowley , Scott Anderson , Abbas Mahyari
发明人： Jonathan W. Cobb , David Rowley , Scott Anderson , Abbas Mahyari
IPC分类号： G06F15/16
CPC分类号： G06Q30/0277 , G06Q30/02 , H04N21/23424 , H04N21/2368
摘要： A method and system for providing a content object is disclosed with an in-stream ad unit inserted into the content object for a content object player. The content object is audio and/or video. A media services platform (MSP) knows of one or more in-stream slots in the content object where in-stream ad units may be placed. The MSP queries a display ad server (DAS) to specify the in-stream ad unit, however the DAS does not natively support in-stream ad units in this embodiment. The MSP maps one or more in-stream slots in the content object to corresponding display ad locations. The MSP places the in-stream ad unit into the slot of the content object to create a processed content object. The MSP optionally transcodes the processed content object. The processed content object is downloaded or streamed to the content object player.
摘要翻译：公开了一种用于提供内容对象的方法和系统，其中插入到内容对象播放器的内容对象中的插播广告单元。内容对象是音频和/或视频。媒体服务平台（MSP）知道可以放置插播广告单元的内容对象中的一个或多个插播插槽。 MSP查询显示广告服务器（DAS）来指定插播广告单元，但是在本实施例中，DAS本身不支持插播广告单元。 MSP将内容对象中的一个或多个插入插槽映射到相应的显示广告位置。 MSP将插播广告单元放置在内容对象的插槽中，以创建已处理的内容对象。 MSP可选地对经处理的内容对象进行转码。经处理的内容对象被下载或流式传输到内容对象播放器。

5. 发明授权

US08291095B2 Methods and systems for content insertion 有权
标题翻译：内容插入的方法和系统
公开(公告)号：US08291095B2
公开(公告)日：2012-10-16
申请号：US11406675
申请日：2006-04-18
申请人： Jonathan W. Cobb , Ryan B. Bloom
发明人： Jonathan W. Cobb , Ryan B. Bloom
IPC分类号： G06F15/16
CPC分类号： G06Q30/02
摘要： A method for content insertion is provided. In this method, a first media data is received from a server and a placement request is transmitted to a content provider service. As a result, a placement response is received from the content provider service. The placement response includes data identifying a second media data associated with the first media data. The second media data is retrieved and merged with the first media data. After the merge, the first and second media data are transmitted to the server.
摘要翻译：提供了一种内容插入方法。在该方法中，从服务器接收第一媒体数据，并将播放请求发送到内容提供商服务。因此，从内容提供商服务接收到放置响应。放置响应包括识别与第一媒体数据相关联的第二媒体数据的数据。检索第二媒体数据并与第一媒体数据合并。合并后，将第一和第二媒体数据传输到服务器。

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