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1. 发明授权

US09953338B1 Structured content views of web page content 有权
公开(公告)号：US09953338B1
公开(公告)日：2018-04-24
申请号：US11693625
申请日：2007-03-29
申请人： Julie Tung , Bahman Rabii , Mike Hochberg , Gregory J. Badros , Andres S. Perez-Bergquist , Dan Ardelean , Jason C. Miller
发明人： Julie Tung , Bahman Rabii , Mike Hochberg , Gregory J. Badros , Andres S. Perez-Bergquist , Dan Ardelean , Jason C. Miller
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0241
摘要： A method is provided. The method includes receiving a request for one or more ads, the request including a first identifier for a first content source, wherein a first set of content is available from the first content source, responsive to the request, determining whether a second set of content is available from a second content source, wherein the second set of content is a structured content version of the first set of content, converting the first identifier for the first content source to a second identifier for the second content source if the second set of content is available from the second content source, receiving the second set of content from the second content source using the second identifier, and selecting the one or more ads using at least some content from the second set of content from the second content source.

2. 发明授权

US08341169B2 Open profile content identification 有权
标题翻译：打开个人资料内容标识
公开(公告)号：US08341169B2
公开(公告)日：2012-12-25
申请号：US12727186
申请日：2010-03-18
申请人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
IPC分类号： G06F17/00
CPC分类号： G06F17/30699 , G06F17/30867 , G06Q30/02 , Y10S707/99943
摘要： Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.
摘要翻译：在用户简档中打开简档数据，例如用户简档中的自由格式字段被处理以识别用户的兴趣和偏好。兴趣和偏好用于识别与用户简档相关联的类别，并且可以基于类别来识别诸如广告的内容项目。

3. 发明申请

US20100174726A1 Open Profile Content Identification 有权
标题翻译：公开简介内容识别
公开(公告)号：US20100174726A1
公开(公告)日：2010-07-08
申请号：US12727186
申请日：2010-03-18
申请人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
IPC分类号： G06F17/30
CPC分类号： G06F17/30699 , G06F17/30867 , G06Q30/02 , Y10S707/99943
摘要： Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.
摘要翻译：在用户简档中打开简档数据，例如用户简档中的自由格式字段被处理以识别用户的兴趣和偏好。兴趣和偏好用于识别与用户简档相关联的类别，并且可以基于类别来识别诸如广告的内容项目。

4. 发明申请

US20130013646A1 USER-TARGETED ADVERTISING 审中-公开
公开(公告)号：US20130013646A1
公开(公告)日：2013-01-10
申请号：US13617912
申请日：2012-09-14
申请人： Mayur Datar , Jason C. Miller , Michael Hochberg , Bahman Rabii , Megan Nance , Julie Tung , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Mayur Datar , Jason C. Miller , Michael Hochberg , Bahman Rabii , Megan Nance , Julie Tung , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
IPC分类号： G06F7/00 , G06F17/30
CPC分类号： G06Q30/0251 , G06F17/30867 , G06Q30/02
摘要： Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.

5. 发明授权

US10198744B2 User-targeted advertising 有权
公开(公告)号：US10198744B2
公开(公告)日：2019-02-05
申请号：US13617912
申请日：2012-09-14
申请人： Mayur Datar , Jason C. Miller , Michael Hochberg , Bahman Rabii , Megan Nance , Julie Tung , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Mayur Datar , Jason C. Miller , Michael Hochberg , Bahman Rabii , Megan Nance , Julie Tung , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
IPC分类号： G06Q30/02 , G06F17/30
摘要： Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.

6. 发明申请

US20110040617A1 MANAGEMENT OF PUBLISHER YIELD 审中-公开
标题翻译：出版社管理
公开(公告)号：US20110040617A1
公开(公告)日：2011-02-17
申请号：US12539304
申请日：2009-08-11
申请人： Rajas Moonka , Sean Harvey , Jason C. Miller , Joerg Heilig
发明人： Rajas Moonka , Sean Harvey , Jason C. Miller , Joerg Heilig
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0247 , G06Q30/0273 , G06Q30/0277
摘要： Publisher yield can be managed by establishing a revenue model that represents a relationship between ad revenue for a publisher of a web site and a plurality of parameters. The parameters can include, e.g., a minimum price for an advertiser to place an ad on a web page of the web site through an ad network, a number of advertiser ads presented on the web page, and a number of house ads presented on the web page. Values of the parameters are adjusted based on the revenue model to increase the ad revenue to the publisher. This may include adjusting the minimum price for an advertiser to place an ad on the web page through the ad network, the number of advertiser ads presented on the web page, and/or the number of house ads presented on the web page.
摘要翻译：发行商收益率可以通过建立代表网站发布商的广告收入与多个参数之间的关系的收入模型进行管理。这些参数可以包括例如广告商通过广告网络在网站的网页上放置广告的最低价格，在网页上呈现的广告商广告数量以及在网页上呈现的一些内部广告网页。根据收入模式调整参数值，以便向发布商增加广告收入。这可以包括调整广告商通过广告网络在网页上放置广告的最低价格，在网页上呈现的广告商广告的数量和/或网页上呈现的自家广告的数量。

7. 发明申请

US20080243607A1 RELATED ENTITY CONTENT IDENTIFICATION 审中-公开
标题翻译：相关实体内容标识
公开(公告)号：US20080243607A1
公开(公告)日：2008-10-02
申请号：US11694345
申请日：2007-03-30
申请人： Terrence Rohan , Tomasz J. Tunguz-Zawislak , Jeremiah Harmsen , Sverre Sundsdal , Thomas M. Annau , Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Andres S. Perez-Bergquist
发明人： Terrence Rohan , Tomasz J. Tunguz-Zawislak , Jeremiah Harmsen , Sverre Sundsdal , Thomas M. Annau , Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Andres S. Perez-Bergquist
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0269 , G06Q30/02 , G06Q30/0273 , G06Q30/0277 , G06Q50/01
摘要： An entity relationship defining an entity, e.g., a friendship relation in a social network, user groups, etc., can be identified and entity content based on the entity relationship, e.g., user profile data of user accounts, group memberships, etc., can be processed to identify entity topics. One or more content items, e.g., advertisements, can be identified based on the entity topics.
摘要翻译：可以识别定义实体的实体关系，例如社交网络中的友谊关系，用户组等，并且基于实体关系的实体内容，例如用户账户，组成员资格等的用户简档数据，可以处理以识别实体主题。可以基于实体主题来识别一个或多个内容项，例如广告。

8. 发明申请

US20080243526A1 CUSTODIAN BASED CONTENT IDENTIFICATION 有权
标题翻译：基于CUSTODIAN的内容标识
公开(公告)号：US20080243526A1
公开(公告)日：2008-10-02
申请号：US11694618
申请日：2007-03-30
申请人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
IPC分类号： G06F17/30 , G06Q30/00
CPC分类号： G06F17/30867 , G06Q30/02
摘要： A custodian profile, e.g., a user profile, associated with a first content item, e.g., an associated web page in a social network, can be identified as a first content item. The first content item can be utilized to identify one or more second content items, e.g., advertisements, that are displayed when the first content item is presented, e.g., viewed by another user of the social network.
摘要翻译：与第一内容项（例如，社交网络中的相关网页）相关联的保管人简档，例如用户简档，可以被识别为第一内容项。第一内容项目可以用于识别当呈现第一内容项目时显示的一个或多个第二内容项目，例如广告，例如由社交网络的另一用户观看。

9. 发明申请

US20100262484A1 INTEGRATED CAMPAIGN PERFORMANCE REPORTING AND MANAGEMENT 审中-公开
标题翻译：综合考核绩效报告与管理
公开(公告)号：US20100262484A1
公开(公告)日：2010-10-14
申请号：US12544564
申请日：2009-08-20
申请人： Ariel H. Bardin , Thomas R. Stanis , Ye-Jeong Kim , Julie A. Black , Jason C. Miller
发明人： Ariel H. Bardin , Thomas R. Stanis , Ye-Jeong Kim , Julie A. Black , Jason C. Miller
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0242
摘要： Systems and methods for integrated campaign management interfaces for online advertisements. A campaign management interface facilitates review of advertising placements (e.g., websites) and keywords, as well as provide a detailed analysis of subgroups (e.g., webpages within a website) in a single interface.
摘要翻译：用于在线广告的综合运动管理界面的系统和方法。广告系列管理界面便于审查广告展示位置（例如网站）和关键字，并且在单个界面中提供子组（例如，网站内的网页）的详细分析。

10. 发明授权

US07730017B2 Open profile content identification 有权
标题翻译：打开个人资料内容标识
公开(公告)号：US07730017B2
公开(公告)日：2010-06-01
申请号：US11694307
申请日：2007-03-30
申请人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
发明人： Megan Nance , Mayur Datar , Julie Tung , Bahman Rabii , Jason C. Miller , Mike Hochberg , Jeremiah Harmsen , Tomasz J. Tunguz-Zawislak , Andres S. Perez-Bergquist
IPC分类号： G06F17/00
CPC分类号： G06F17/30699 , G06F17/30867 , G06Q30/02 , Y10S707/99943
摘要： Open profile data in a user profile, e.g., free-form fields in a user profile, are processed to identify interests and preferences of the user. The interests and preferences are utilized to identify categories associated with the user profile, and content items, e.g., advertisements, can be identified based on the categories.
摘要翻译：在用户简档中打开简档数据，例如用户简档中的自由格式字段被处理以识别用户的兴趣和偏好。兴趣和偏好用于识别与用户简档相关联的类别，并且可以基于类别来识别诸如广告的内容项目。

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