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    • 2. 发明授权
    • Dynamic advertisement insertion methods and systems
    • 动态广告插入方法和系统
    • US08347327B2
    • 2013-01-01
    • US12772483
    • 2010-05-03
    • Harpal S. BassaliArmando P. StettnerMichael P. RuffiniMarcelo D. Lechner
    • Harpal S. BassaliArmando P. StettnerMichael P. RuffiniMarcelo D. Lechner
    • H04N7/025H04N7/10
    • H04N7/10
    • An exemplary method includes maintaining data representative of a plurality of advertisements each having one of a plurality of different resolutions, detecting a message indicative of an upcoming advertisement break in a media content program being transmitted to a media content access device by way of a content channel, detecting a resolution of the media content program, directing a dynamic advertisement delivery subsystem communicatively coupled to the media content access device to dynamically transmit a subset of the advertisements by way of one or more advertisement channels, wherein each advertisement included in the subset has the same resolution as the resolution of the media content program, and distributing tuning information associated with each of the one or more advertisement channels to the media content access device prior to an occurrence of the advertisement break. Corresponding methods and systems are also disclosed.
    • 一种示例性方法包括维护表示多个广告的数据,每个广告具有多个不同分辨率之一,在通过内容频道发送到媒体内容访问设备的媒体内容节目中检测指示即将到来的广告中断的消息 检测所述媒体内容节目的分辨率,引导与所述媒体内容访问设备通信地耦合的动态广告传送子系统,以通过一个或多个广告信道来动态地发送所述广告的子集,其中,所述子集中包括的每个广告具有 与媒体内容节目的分辨率相同的分辨率,并且在发布广告中断之前将与一个或多个广告频道中的每一个相关联的调谐信息分发到媒体内容访问设备。 还公开了相应的方法和系统。
    • 4. 发明申请
    • Dynamic Advertisement Insertion Methods and Systems
    • 动态广告插入方法和系统
    • US20110191798A1
    • 2011-08-04
    • US12772483
    • 2010-05-03
    • Harpal S. BassaliArmando P. StettnerMichael P. RuffiniMarcelo D. Lechner
    • Harpal S. BassaliArmando P. StettnerMichael P. RuffiniMarcelo D. Lechner
    • H04N7/10
    • H04N7/10
    • An exemplary method includes maintaining data representative of a plurality of advertisements each having one of a plurality of different resolutions, detecting a message indicative of an upcoming advertisement break in a media content program being transmitted to a media content access device by way of a content channel, detecting a resolution of the media content program, directing a dynamic advertisement delivery subsystem communicatively coupled to the media content access device to dynamically transmit a subset of the advertisements by way of one or more advertisement channels, wherein each advertisement included in the subset has the same resolution as the resolution of the media content program, and distributing tuning information associated with each of the one or more advertisement channels to the media content access device prior to an occurrence of the advertisement break. Corresponding methods and systems are also disclosed.
    • 一种示例性方法包括维护表示多个广告的数据,每个广告具有多个不同分辨率之一,在通过内容频道发送到媒体内容访问设备的媒体内容节目中检测指示即将到来的广告中断的消息 检测所述媒体内容节目的分辨率,引导与所述媒体内容访问设备通信地耦合的动态广告传送子系统,以通过一个或多个广告信道来动态地发送所述广告的子集,其中,所述子集中包括的每个广告具有 与媒体内容节目的分辨率相同的分辨率,并且在发布广告中断之前将与一个或多个广告频道中的每一个相关联的调谐信息分发到媒体内容访问设备。 还公开了相应的方法和系统。