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    • 1. 发明申请
    • METHODS AND APPARATUS FOR IDENTIFYING PRODUCTS AND SERVICES IN MEDIA CONTENT
    • 用于识别媒体内容中的产品和服务的方法和装置
    • US20140032361A1
    • 2014-01-30
    • US14111348
    • 2012-06-26
    • Gregory David GudorfBasil BadawiyehJoel M. Fogelson
    • Gregory David GudorfBasil BadawiyehJoel M. Fogelson
    • G06Q30/06
    • G06Q30/0625G06Q30/0251
    • A unique identifier is used to identify products and services in media content in a method which includes receiving a request for information regarding a product or service identifiable in content being presented on a display, in response to the received request, determining a unique identifier for the product or service, determining if information for an alternate product or service should be returned in response to the request and if alternate product or service information should be returned in response to the request, determining a unique identifier for the alternate product or service. The process further includes searching for the unique identifier of the product or service in the original request or the alternate product or service in a database of unique identifiers to obtain product or service information for the product or service for which information is to be returned. The information retrieved can include sales information.
    • 唯一标识符用于识别媒体内容中的产品和服务,其方法包括:响应于所接收到的请求,接收关于在呈现在显示器上的内容中可识别的产品或服务的信息的请求,确定用于 产品或服务,确定是否应该响应于该请求返回替代产品或服务的信息,并且如果响应于该请求而返回备用产品或服务信息,则确定替代产品或服务的唯一标识符。 该过程还包括在唯一标识符的数据库中的原始请求或替代产品或服务中搜索产品或服务的唯一标识符,以获得要返回信息的产品或服务的产品或服务信息。 检索的信息可以包括销售信息。