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    • 7. 发明专利
    • Systems and methods for monitoring media interactions
    • AU2018206703A1
    • 2018-08-02
    • AU2018206703
    • 2018-07-17
    • FORRESTER JOHN MRSMITH TIM MRWILSON SAM MR
    • SMITH TIMFORRESTER JOHNWILSON SAM
    • G06F15/00G06Q30/02
    • SYSTEMS AND METHODS FOR MONITORING MEDIA INTERACTIONS Described herein are systems and methods for monitoring media interactions, and the embodiments disclosed herein are focussed on media interactions at mobile devices, such as tablet PCs, cellular telephones, and other handheld devices (for example iOS, Windows Mobile and Android devices). However, it should be appreciated that the technology is by no means necessarily limited to particular hardware devices. In overview, some embodiments relate to an arrangement whereby a media item (such as video data) is streamed for playback at the mobile device. A software application executing at the mobile device is configured to monitor user interactions with the device during that media item playback (using any one or more of the available device inputs, which may include the likes of touchscreens, cameras, buttons, microphones, gyroscopes, and so on). The timing and nature of these user interactions is analysed relative to media event data defined, thereby to identify correlations. The presence/absence of such correlations may be used for a number of purposes, such as media lockout control, competitions/promotions, entertainment provision, data collection/analysis, and the like. One very specific example of implementation of such technology is to instruct a user to, whilst viewing a football match, touch the location of a particular sponsor's logo (printed on a real-world substrate) each time it appears on screen. (FIG. 1) Media Server Interaction Monitoring Server 10 4 107 106 Rendering of Streaming Video Data Rendering of Mobile App Touch Screen 101 CPU Memory module 102 103 Comms/network Other input 105 modules modules Mobile Device