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    • 7. 发明申请
    • System and method for delivery of short-time duration video segments
    • 提供短时间段视频段的系统和方法
    • US20060184979A1
    • 2006-08-17
    • US11400691
    • 2006-04-07
    • Sadik BayrakeriDonald GordonEdward LudvigJohn ComitoJeremy EdmondsEugene Gershtein
    • Sadik BayrakeriDonald GordonEdward LudvigJohn ComitoJeremy EdmondsEugene Gershtein
    • H04N7/173G06F15/16G06F3/00G06F13/00H04N5/445
    • H04N5/44543H04N5/45H04N21/23439H04N21/26283H04N21/2668H04N21/4722H04N21/482H04N21/8456H04N21/8549
    • A system and method for efficient delivery of video segments. One embodiment relates to the delivery of short-time duration video segments. The video segments may be delivered as part of a media-rich interactive program guide (IPG) or for some other application. The system and method provides a viewer with access to a video segment starting at its beginning (or any other selectable point within the video segment). Such access may be provided using a server-centric interactive technique. The server-centric technique may involve use of a demand-cast system and method. Demand-cast messaging may occur between a session manager, transport stream generator, and terminal. For example, a video object on a screen may be activated by a viewer using a remote control for a terminal. Activation of the object may cause transmission of a request from the terminal to a session manager for a video segment corresponding to the object. In response to the request, the session manager may initiate a process to accomplish delivery of the video segment from a transport stream generator to the terminal.
    • 一种用于高效传送视频片段的系统和方法。 一个实施例涉及短时间段视频片段的传送。 视频段可以作为媒体丰富的交互式节目指南(IPG)或其他一些应用的一部分来传送。 该系统和方法为观众提供从其开始(或视频片段中的任何其他可选点)开始的视频片段的访问。 可以使用以服务器为中心的交互技术来提供这种访问。 以服务器为中心的技术可能涉及使用需求转换系统和方法。 会话管理器,传输流发生器和终端之间可能发生请求转移消息。 例如,屏幕上的视频对象可以由观看者使用终端的遥控器激活。 对象的激活可能导致从终端向与对象相对应的视频片段的会话管理器发送请求。 响应于该请求,会话管理器可以启动完成从传输流发生器到终端的视频段的传递的过程。
    • 8. 发明申请
    • Targeted advertising based on consumer purchasing data
    • 基于消费者采购数据的针对性广告
    • US20050204381A1
    • 2005-09-15
    • US10798153
    • 2004-03-10
    • Edward LudvigDavid de HeerAndrew Sheldon
    • Edward LudvigDavid de HeerAndrew Sheldon
    • H04N7/025H04N7/10
    • H04N21/812G06Q30/02H04N21/25891H04N21/44016H04N21/6125
    • Techniques for targeting advertisements based on consumer purchasing data are described. Consumer purchasing data is used to generate a profile associated with a subscriber to a broadcast television system. Consumer profile characteristics may also be associated with an advertisement that is to be targeted. Prior to broadcasting a targeted advertisement, a message is broadcast that notifies a client device of the consumer profile characteristics associated with the upcoming targeted advertisement. If the consumer profile characteristics associated with the targeted advertisement match the subscriber profile associated with the subscriber of the client device, then the client device tunes to an alternate data stream over which the targeted advertisement is broadcast. Otherwise, a default advertisement is received over the originally tuned data stream.
    • 描述了基于消费者购买数据定位广告的技术。 消费者购买数据用于生成与广播电视系统的订户相关联的简档。 消费者资料特征也可能与要定向的广告相关联。 在广播目标广告之前,广播消息,通知客户端设备与即将到来的目标广告相关联的消费者简档特征。 如果与目标广告相关联的消费者简档特征匹配与客户端设备的订户相关联的用户简档,则客户端设备调谐到广播目标广告的替代数据流。 否则,通过原始调谐的数据流接收默认广告。