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1. 发明授权

US07039599B2 Method and apparatus for automatic placement of advertising 失效
标题翻译：自动放置广告的方法和装置
公开(公告)号：US07039599B2
公开(公告)日：2006-05-02
申请号：US09094949
申请日：1998-06-15
申请人： Dwight A Merriman , Kevin O'Connor
发明人： Dwight A Merriman , Kevin O'Connor
IPC分类号： G06F17/60
CPC分类号： G06Q30/02 , G06Q30/0242 , G06Q30/0254 , G06Q30/0255 , G06Q30/0273 , G06Q30/0277
摘要： A computer system for automatic replacement of direct advertisements in scarce media includes an advertising server for selecting a direct advertisement based on certain criteria. Transaction results of the direct advertisement placement are reported back to the advertising server, and an associated accounting system. In one embodiment, the direct advertiser's server reports transactions back to the advertising server by email. In a second embodiment, a direct proxy server brokers the user's session (or interaction) with the direct advertiser's server, including transaction processing and the direct proxy server reports the results of transactions back to the advertising server and its associated accounting system. A direct proxy provides an independent audit of transactions at a remote direct advertiser's web site. The feedback of the results of direct advertisement transactions provides an efficient utilization of direct advertising space by way of an automated computer system with a predictive model for selection and distribution of direct advertising.
摘要翻译：用于在稀缺媒体中自动更换直接广告的计算机系统包括：用于基于特定标准选择直接广告的广告服务器。将直接广告放置的交易结果报告给广告服务器，以及相关的会计系统。在一个实施例中，直接广告商的服务器通过电子邮件将交易回报给广告服务器。在第二实施例中，直接代理服务器代理与直接广告商的服务器的用户的会话（或交互），包括交易处理，并且直接代理服务器将交易结果报告回广告服务器及其相关联的会计系统。直接代理提供对远程直接广告商网站上的交易的独立审计。直接广告交易结果的反馈通过具有用于选择和分发直接广告的预测模型的自动计算机系统来有效利用直接广告空间。

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