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1. 发明申请

US20070112840A1 System and method for generating functions to predict the clickability of advertisements 有权
标题翻译：用于生成功能以预测广告的可点击性的系统和方法
公开(公告)号：US20070112840A1
公开(公告)日：2007-05-17
申请号：US11479186
申请日：2006-06-29
申请人： Chad Carson , Ashvin Kannan , Erick Cantu-Paz , Rukmini Iyer , Pero Subasic , Christopher LuVogt , Christopher Leggetter , Jan Pedersen , David Ku
发明人： Chad Carson , Ashvin Kannan , Erick Cantu-Paz , Rukmini Iyer , Pero Subasic , Christopher LuVogt , Christopher Leggetter , Jan Pedersen , David Ku
IPC分类号： G06F7/00
CPC分类号： G06Q10/04 , G06Q30/02 , G06Q30/0202 , G06Q30/0246 , Y10S707/99933 , Y10S707/99943
摘要： The present invention is directed towards systems and methods for predicting a frequency with which an advertisement displayed in response to a query will be selected. The method of the present invention comprises receiving analytics data associated with a display of one or more advertisements in response to one or more queries. One or more features associated with the one or more advertisements displayed in response to the one or more queries are identified. One or more functions are generated for predicting a frequency with which a given advertisement displayed in response to a query will be selected using the analytics data and features associated with the one or more advertisements displayed in response to the one or more queries.
摘要翻译：本发明涉及用于预测响应于查询显示的广告的频率的系统和方法。本发明的方法包括响应于一个或多个查询而接收与一个或多个广告的显示相关联的分析数据。识别与响应于一个或多个查询而显示的一个或多个广告相关联的一个或多个特征。生成一个或多个功能，用于预测使用响应于一个或多个查询显示的一个或多个广告相关联的分析数据和特征来选择响应于查询而显示的给定广告的频率。

2. 发明申请

US20120173520A1 SYSTEM AND METHOD FOR PROVIDING CONTEXTUAL ACTIONS ON A SEARCH RESULTS PAGE 有权
标题翻译：在搜索结果页面上提供相关行为的系统和方法
公开(公告)号：US20120173520A1
公开(公告)日：2012-07-05
申请号：US12981860
申请日：2010-12-30
申请人： Su-Lin Wu , Andrei Broder , Evgeniy Gabrilovich , Ronny Lempel , Edward Bortnikov , Peter Mika , Debora Donato , Wei-Cheng Lai , Christopher LuVogt
发明人： Su-Lin Wu , Andrei Broder , Evgeniy Gabrilovich , Ronny Lempel , Edward Bortnikov , Peter Mika , Debora Donato , Wei-Cheng Lai , Christopher LuVogt
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30221 , G06F17/30528 , G06F17/3053 , G06F17/30867
摘要： The present invention provides a method and system for providing targeted applications within a search engine results page. The method and system includes receiving a search query from a user and interpreting the search query. The method and system then first maps the interpreted query to one or more action templates, wherein mapping the interpreted query to one or more action templates comprises selecting one or more actions associated with the interpreted query. The method and system then maps the selected one or more actions associated with the interpreted query to a plurality of applications and selecting one or more applications associated with the one or more actions. Finally, the method and system displays the one or more applications within a search results page.
摘要翻译：本发明提供了一种用于在搜索引擎结果页面内提供目标应用的方法和系统。该方法和系统包括从用户接收搜索查询并解释搜索查询。方法和系统然后首先将解释的查询映射到一个或多个动作模板，其中将解释的查询映射到一个或多个动作模板包括选择与解释的查询相关联的一个或多个动作。该方法和系统然后将所解释的查询相关联的所选择的一个或多个动作映射到多个应用程序，并选择与一个或多个动作相关联的一个或多个应用程序。最后，方法和系统在搜索结果页面中显示一个或多个应用程序。

3. 发明申请

US20110289079A1 DYNAMIC LAYOUT FOR A SEARCH ENGINE RESULTS PAGE BASED ON IMPLICIT USER FEEDBACK 有权
标题翻译：基于隐含用户反馈的搜索引擎结果页面动态布局
公开(公告)号：US20110289079A1
公开(公告)日：2011-11-24
申请号：US13193362
申请日：2011-07-28
申请人： Christopher LuVogt , Erick Cantu-Paz
发明人： Christopher LuVogt , Erick Cantu-Paz
IPC分类号： G06F17/30 , G06F15/16 , G06F3/048
CPC分类号： G06F17/30867 , G06F17/30905
摘要： The present invention is directed towards systems and methods for providing dynamic search results based upon historical data through the use of one or more widgets. The method of the present invention comprises receiving a request for content from a client and generating one or more widgets for providing search result content. A display profile is applied to the one or more widgets and the one or more widgets are combined with static search results to form a search result page that is provided to a requesting client.
摘要翻译：本发明涉及用于通过使用一个或多个小部件来提供基于历史数据的动态搜索结果的系统和方法。本发明的方法包括从客户端接收对内容的请求，并且生成用于提供搜索结果内容的一个或多个小部件。将显示简档应用于一个或多个小部件，并且一个或多个小部件与静态搜索结果组合以形成提供给请求客户端的搜索结果页面。

4. 发明授权

US08683379B2 Dynamic layout for a search engine results page based on implicit user feedback 有权
标题翻译：基于隐含用户反馈的搜索引擎结果页面的动态布局
公开(公告)号：US08683379B2
公开(公告)日：2014-03-25
申请号：US13193362
申请日：2011-07-28
申请人： Christopher LuVogt , Erick Cantu-Paz
发明人： Christopher LuVogt , Erick Cantu-Paz
IPC分类号： G06F3/048
CPC分类号： G06F17/30867 , G06F17/30905
摘要： The present invention is directed towards systems and methods for providing dynamic search results based upon historical data through the use of one or more widgets. The method of the present invention comprises receiving a request for content from a client and generating one or more widgets for providing search result content. A display profile is applied to the one or more widgets and the one or more widgets are combined with static search results to form a search result page that is provided to a requesting client.
摘要翻译：本发明涉及用于通过使用一个或多个小部件来提供基于历史数据的动态搜索结果的系统和方法。本发明的方法包括从客户端接收对内容的请求，并且生成用于提供搜索结果内容的一个或多个小部件。将显示简档应用于一个或多个小部件，并且一个或多个小部件与静态搜索结果组合以形成提供给请求客户端的搜索结果页面。

5. 发明申请

US20080295006A1 DYNAMIC LAYOUT FOR A SEARCH ENGINE RESULTS PAGE BASED OF IMPLICIT USER FEEDBACK 有权
标题翻译：基于隐含用户反馈的搜索引擎结果页面动态布局
公开(公告)号：US20080295006A1
公开(公告)日：2008-11-27
申请号：US11752001
申请日：2007-05-22
申请人： Christopher LuVogt , Erick Cantu-Paz
发明人： Christopher LuVogt , Erick Cantu-Paz
IPC分类号： G06F3/048 , G06F3/14 , G06F15/16
CPC分类号： G06F17/30867 , G06F17/30905
摘要： The present invention is directed towards systems and methods for providing dynamic search results based upon historical data through the use of one or more widgets. The method of the present invention comprises receiving a request for content from a client and generating one or more widgets for providing search result content. A display profile is applied to the one or more widgets and the one or more widgets are combined with static search results to form a search result page that is provided to a requesting client.
摘要翻译：本发明涉及用于通过使用一个或多个小部件来提供基于历史数据的动态搜索结果的系统和方法。本发明的方法包括从客户端接收对内容的请求，并且生成用于提供搜索结果内容的一个或多个小部件。将显示简档应用于一个或多个小部件，并且一个或多个小部件与静态搜索结果组合以形成提供给请求客户端的搜索结果页面。

6. 发明申请

US20080306819A1 SYSTEM AND METHOD FOR SHAPING RELEVANCE SCORES FOR POSITION AUCTIONS 审中-公开
标题翻译：用于形成位置拍卖的相关分数的系统和方法
公开(公告)号：US20080306819A1
公开(公告)日：2008-12-11
申请号：US11760069
申请日：2007-06-08
申请人： Pavel Berkhin , Chad Carson , Ashvin Kannan , Darshan Kantak , Sebastian Lahaie , Christopher LuVogt , Jan Pedersen , David M. Pennock , Tong Zhang
发明人： Pavel Berkhin , Chad Carson , Ashvin Kannan , Darshan Kantak , Sebastian Lahaie , Christopher LuVogt , Jan Pedersen , David M. Pennock , Tong Zhang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0256 , G06Q30/0257 , G06Q30/0263 , G06Q30/0275 , G06Q30/0277 , G06Q40/04
摘要： The present invention is directed towards systems and methods for ranking and providing advertisements in a position auction. The method of the present invention comprises receiving a search query and selecting at least one keyword based upon the search query. A list containing at least one keyword based upon the search query is returned and a list comprising at least one bid corresponding to the returned list of keywords is retrieved. A priority score corresponding to each bid is computed and used to rank the list of bids. Advertisements are then provided corresponding to a plurality of the highest ranking bids.
摘要翻译：本发明涉及用于在位置拍卖中排列和提供广告的系统和方法。本发明的方法包括接收搜索查询，并且基于搜索查询来选择至少一个关键字。返回基于搜索查询包含至少一个关键字的列表，并且检索包括与所返回的关键字列表相对应的至少一个出价的列表。计算与每个出价相对应的优先级，并用于对出价列表进行排名。然后根据多个最高排名的出价提供广告。

7. 发明授权

US09015140B2 System and method for providing contextual actions on a search results page 有权
标题翻译：在搜索结果页面上提供上下文操作的系统和方法
公开(公告)号：US09015140B2
公开(公告)日：2015-04-21
申请号：US12981860
申请日：2010-12-30
申请人： Su-Lin Wu , Andrei Broder , Evgeniy Gabrilovich , Ronny Lempel , Edward Bortnikov , Peter Mika , Debora Donato , Wei-Cheng Lai , Christopher LuVogt
发明人： Su-Lin Wu , Andrei Broder , Evgeniy Gabrilovich , Ronny Lempel , Edward Bortnikov , Peter Mika , Debora Donato , Wei-Cheng Lai , Christopher LuVogt
IPC分类号： G06F17/30
CPC分类号： G06F17/30864 , G06F17/30221 , G06F17/30528 , G06F17/3053 , G06F17/30867
摘要： The present invention provides a method and system for providing targeted applications within a search engine results page. The method and system includes receiving a search query from a user and interpreting the search query. The method and system then first maps the interpreted query to one or more action templates, wherein mapping the interpreted query to one or more action templates comprises selecting one or more actions associated with the interpreted query. The method and system then maps the selected one or more actions associated with the interpreted query to a plurality of applications and selecting one or more applications associated with the one or more actions. Finally, the method and system displays the one or more applications within a search results page.
摘要翻译：本发明提供了一种用于在搜索引擎结果页面内提供目标应用的方法和系统。该方法和系统包括从用户接收搜索查询并解释搜索查询。方法和系统然后首先将解释的查询映射到一个或多个动作模板，其中将解释的查询映射到一个或多个动作模板包括选择与解释的查询相关联的一个或多个动作。该方法和系统然后将所解释的查询相关联的所选择的一个或多个动作映射到多个应用程序，并选择与一个或多个动作相关联的一个或多个应用程序。最后，方法和系统在搜索结果页面中显示一个或多个应用程序。

8. 发明申请

US20120084147A1 METHOD AND SYSTEM FOR DETERMINING SEARCH SUGGESTIONS 审中-公开
标题翻译：用于确定搜索建议的方法和系统
公开(公告)号：US20120084147A1
公开(公告)日：2012-04-05
申请号：US12897187
申请日：2010-10-04
申请人： Ashvin Kannan , Christopher LuVogt , David Miller
发明人： Ashvin Kannan , Christopher LuVogt , David Miller
IPC分类号： G06Q30/00 , G06F17/30
CPC分类号： G06Q30/0251
摘要： Disclosed is a method and system for generating search suggestions in response to receiving a search query originating from a user computing device. A server computer obtains a plurality of advanced match terms not exactly matching the search query but related to the search query, the advanced match terms previously bid on by advertisers in a bidding process. The server computer obtains advertisements associated with the advanced match terms, where each advertisement is associated with an advertiser who has won the bidding process for one of the advanced match terms. The server computer then transmits, in response to the receiving of the search query, the advanced match terms to the user computing device for display as search suggestions.
摘要翻译：公开了一种用于响应于接收来自用户计算设备的搜索查询产生搜索建议的方法和系统。服务器计算机获得与搜索查询完全匹配但与搜索查询相关的多个高级匹配项，高级匹配项先前在投标过程中由广告商投标。服务器计算机获得与高级匹配术语相关联的广告，其中每个广告与已经赢得了高级匹配项之一的投标过程的广告主相关联。然后，服务器计算机响应于接收到搜索查询而将用于计算设备的高级匹配项发送为搜索建议。

9. 发明授权

US08015502B2 Dynamic layout for a search engine results page on implicit user feedback 有权
标题翻译：针对隐含用户反馈的搜索引擎结果页面的动态布局
公开(公告)号：US08015502B2
公开(公告)日：2011-09-06
申请号：US11752001
申请日：2007-05-22
申请人： Christopher LuVogt , Erick Cantu-Paz
发明人： Christopher LuVogt , Erick Cantu-Paz
IPC分类号： G06F3/048 , G06F3/00
CPC分类号： G06F17/30867 , G06F17/30905
摘要： The present invention is directed towards systems and methods for providing dynamic search results based upon historical data through the use of one or more widgets. The method of the present invention comprises receiving a request for content from a client and generating one or more widgets for providing search result content. A display profile is applied to the one or more widgets and the one or more widgets are combined with static search results to form a search result page that is provided to a requesting client.
摘要翻译：本发明涉及用于通过使用一个或多个小部件来提供基于历史数据的动态搜索结果的系统和方法。本发明的方法包括从客户端接收对内容的请求，并且生成用于提供搜索结果内容的一个或多个小部件。将显示简档应用于一个或多个小部件，并且一个或多个小部件与静态搜索结果组合以形成提供给请求客户端的搜索结果页面。

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