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1. 发明授权

US08626579B2 Systems and methods for closing the loop between online activities and offline purchases 有权
标题翻译：关闭在线活动和离线购买之间的循环的系统和方法
公开(公告)号：US08626579B2
公开(公告)日：2014-01-07
申请号：US13221632
申请日：2011-08-30
申请人： Edward W. Fordyce, III , Michelle Eng Winters , Kevin Paul Siegel , Leigh Amaro , Charles Raymond Byce , Nurtekin Savas , Peter Ciurea , James Alan VonDerheide , Diane C. Salmon
发明人： Edward W. Fordyce, III , Michelle Eng Winters , Kevin Paul Siegel , Leigh Amaro , Charles Raymond Byce , Nurtekin Savas , Peter Ciurea , James Alan VonDerheide , Diane C. Salmon
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q20/10 , G06Q30/0235 , G06Q30/0238 , G06Q30/0251 , G06Q30/0256 , G06Q30/0267 , G06Q30/0268 , G06Q30/0269
摘要： In one aspect, a computing apparatus is configured to facilitate the identification of a transaction resulting from an activity occurring in a substantially separate context or environment, such as an offline transaction in a “brick and mortar” retail store resulting from an online advertisement or an online search. The computing apparatus may match information about the activity and information about the transaction to correlate the online activity and the offline transaction. The matching process may involve the use of an offer for a discount, an incentive, a rebate, a reward, reward points, cash back, a gift, etc. The offer is to be provided in the advertisement associated with an online activity and redeemed in a payment transaction, processed via the transaction handler, to correlate the advertisement and the transaction.
摘要翻译：在一个方面，一种计算设备被配置为便于识别由在基本上分离的上下文或环境中发生的活动而导致的事务，诸如由在线广告产生的“实体”零售商店中的离线交易在线搜索计算装置可以将关于活动的信息和关于事务的信息相关联以使在线活动和离线交易相关联。匹配过程可能涉及使用折扣优惠，奖励，回扣，奖励，奖励积分，现金回赠，礼物等。该优惠将在与在线活动相关联的广告中提供并被赎回在通过交易处理程序处理的支付交易中，将广告和交易相关联。

2. 发明申请

US20110302039A1 Systems and Methods for Targeted Advertisement Delivery 有权
标题翻译：针对广告投放的系统和方法
公开(公告)号：US20110302039A1
公开(公告)日：2011-12-08
申请号：US13221745
申请日：2011-08-30
申请人： Edward W. Fordyce, III , Michelle Eng Winters , Kevin Paul Siegel , Leigh Amaro , Charles Raymond Byce , Nurtekin Savas , James Alan VonDerheide , Diane C. Salmon
发明人： Edward W. Fordyce, III , Michelle Eng Winters , Kevin Paul Siegel , Leigh Amaro , Charles Raymond Byce , Nurtekin Savas , James Alan VonDerheide , Diane C. Salmon
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q20/10 , G06Q30/0255 , G06Q30/0269
摘要： In one aspect, a computing apparatus is configured to receive a request for a profile to customize information for presentation to a user identified in the request and, responsive to the request identifying the user, provide the profile that is generated based on transaction data of the user. The profile summarizes the transaction data of the user using a plurality of values representing aggregated spending in various areas. The information includes an advertisement selected, prioritized, adjusted, or generated based on the profile. The advertisement includes at least an offer, such as a discount, incentive, reward, coupon, gift, cash back, benefit, product, or service.
摘要翻译：在一个方面，一种计算设备被配置为接收对简档的请求以自定义用于呈现给在该请求中标识的用户的信息，并且响应于该标识该用户的请求，提供基于该事件数据生成的简档用户。该简档利用代表多个区域中的汇总支出的多个值汇总用户的交易数据。该信息包括基于简档选择，优先，调整或生成的广告。该广告至少包括优惠，如折扣，奖励，奖励，优惠券，礼品，现金回赠，优惠，产品或服务。

3. 发明授权

US09760905B2 Systems and methods to optimize media presentations using a camera 有权
公开(公告)号：US09760905B2
公开(公告)日：2017-09-12
申请号：US13195832
申请日：2011-08-01
申请人： Jeanette Yoder , Charles Raymond Byce , Michelle Eng Winters
发明人： Jeanette Yoder , Charles Raymond Byce , Michelle Eng Winters
IPC分类号： G06Q30/00 , G06Q30/02 , G06Q30/06 , G06Q50/00
CPC分类号： G06Q30/0241 , G06Q30/0201 , G06Q30/0202 , G06Q30/0207 , G06Q30/0242 , G06Q30/06 , G06Q50/01
摘要： In one aspect, a computing apparatus is configured to: capture first images of customers who have watched a digital sign, using a digital camera attached to the digital sign positioned in vicinity of a retail location; identify characteristics of the customers based on the first images; identify, using the characteristics, a subset of customers who have made payment transactions at the retail location through a transaction handler; determine an aggregated spending profile based on transactions of the subset of customers recorded by the transaction handler; and arrange content on the digital sign based on the aggregated spending profile. The computing apparatus may be further configured to capture second images of the customers who have made payment transactions at the retail location through the transaction handler, using a digital camera attached to a point of sale (POS) station at the retail location, and to correlate the first and second images to identify the subset.

4. 发明授权

US08843391B2 Systems and methods to match identifiers 有权
标题翻译：匹配标识符的系统和方法
公开(公告)号：US08843391B2
公开(公告)日：2014-09-23
申请号：US13277165
申请日：2011-10-19
申请人： Edward W. Fordyce, III , Leigh Amaro , Michelle Eng Winters , Nurtekin Savas , Charles Raymond Byce , Ryan Hagey
发明人： Edward W. Fordyce, III , Leigh Amaro , Michelle Eng Winters , Nurtekin Savas , Charles Raymond Byce , Ryan Hagey
IPC分类号： G06Q30/00 , G06Q30/02 , G06Q20/10 , G06Q20/40
CPC分类号： G06Q20/10 , G06Q20/40 , G06Q30/02 , G06Q30/0224 , G06Q30/0239 , G06Q30/0255 , G06Q30/0269 , G06Q30/0277
摘要： In one aspect, a system includes a transaction handler to process transactions, a data warehouse to store transaction data recording the transactions processed at the transaction handler and to store mapping data between first user identifiers and first account identifiers, a profile generator to generate a profile of a user based on the transaction data, and a portal coupled to the transaction handler to receive a query identifying a second user identifier used by the first tracker to track online activities of a user. The system is to identify a second account identifier of the user from the second user identifier based on the mapping data between the first user identifiers and the first account identifiers to facilitate targeted advertising using the profile of the user and/or to provide information about certain transactions of the user related to a previously presented advertisement.
摘要翻译：一方面，系统包括处理事务的事务处理程序，用于存储记录在事务处理程序处理的事务的事务数据并在第一用户标识符与第一帐户标识符之间存储映射数据的数据仓库，用于生成配置文件的配置文件生成器基于交易数据的用户，以及耦合到交易处理器的门户，以接收识别由第一跟踪器使用以跟踪用户的在线活动的第二用户标识符的查询。该系统是基于第一用户标识符和第一帐户标识符之间的映射数据，从第二用户标识符识别用户的第二帐户标识符，以利用用户的简档和/或提供关于某些与先前呈现的广告相关的用户的交易。

5. 发明申请

US20120030006A1 Systems and Methods to Optimize Media Presentations using a Camera 有权
标题翻译：使用相机优化媒体演示的系统和方法
公开(公告)号：US20120030006A1
公开(公告)日：2012-02-02
申请号：US13195832
申请日：2011-08-01
申请人： Jeanette Yoder , Charles Raymond Byce , Michelle Eng Winters
发明人： Jeanette Yoder , Charles Raymond Byce , Michelle Eng Winters
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0241 , G06Q30/0201 , G06Q30/0202 , G06Q30/0207 , G06Q30/0242 , G06Q30/06 , G06Q50/01
摘要： In one aspect, a computing apparatus is configured to: capture first images of customers who have watched a digital sign, using a digital camera attached to the digital sign positioned in vicinity of a retail location; identify characteristics of the customers based on the first images; identify, using the characteristics, a subset of customers who have made payment transactions at the retail location through a transaction handler; determine an aggregated spending profile based on transactions of the subset of customers recorded by the transaction handler; and arrange content on the digital sign based on the aggregated spending profile. The computing apparatus may be further configured to capture second images of the customers who have made payment transactions at the retail location through the transaction handler, using a digital camera attached to a point of sale (POS) station at the retail location, and to correlate the first and second images to identify the subset.
摘要翻译：一方面，一种计算装置被配置为：使用附接到位于零售位置附近的数字签名的数字照相机来捕获已观看数字标志的顾客的第一图像; 基于第一图像识别客户的特征; 使用特征识别通过交易处理程序在零售地点进行支付交易的客户的一部分; 基于由交易处理程序记录的客户子集的事务来确定汇总支出简档; 并根据汇总的支出概况在数字签署上安排内容。计算装置还可以被配置为通过使用连接到零售点处的销售点（POS）站的数字照相机，通过交易处理器来捕获在零售地点进行支付交易的客户的第二图像，并且将用于识别子集的第一和第二图像。

6. 发明申请

US20110302036A1 Systems and Methods to Deliver Targeted Advertisements to Audience 有权
标题翻译：向受众提供定向广告的系统和方法
公开(公告)号：US20110302036A1
公开(公告)日：2011-12-08
申请号：US13221750
申请日：2011-08-30
申请人： Edward W. Fordyce, III , Michelle Eng Winters , Kevin Paul Siegel , Leigh Amaro , Charles Raymond Byce , Nurtekin Savas
发明人： Edward W. Fordyce, III , Michelle Eng Winters , Kevin Paul Siegel , Leigh Amaro , Charles Raymond Byce , Nurtekin Savas
IPC分类号： G06Q30/00
CPC分类号： G06Q20/20 , G06Q20/401 , G06Q30/02 , G06Q30/0255 , G06Q30/0267 , G06Q30/0268 , G06Q30/0269
摘要： In one aspect, a system includes a transaction handler to process transactions, a data warehouse to store transaction data recording the transactions processed at the transaction handler, a profile generator to generate a profile of a user based on the transaction data, an advertisement selector to identify an advertisement based on the profile of the user in response to the transaction handler processing a transaction of the user, and a portal coupled to the transaction handler to provide the advertisement for presentation to the user in connection with information about the transaction of the user. In one example, the profile includes a plurality of values representing aggregated spending of the user in various areas to summarize the transactions of the user.
摘要翻译：一方面，系统包括用于处理事务的事务处理程序，用于存储记录在事务处理程序处理的事务的事务数据的数据仓库，基于事务数据生成用户简档的简档生成器，广告选择器响应于处理用户的事务的事务处理程序响应于用户的简档来识别广告，以及耦合到事务处理程序的门户，以提供广告以便呈现给用户，以及关于用户的交易的信息。在一个示例中，简档包括表示用户在各个区域中的汇总消费的多个值，以总结用户的交易。

7. 发明申请

US20110093335A1 Systems and Methods for Advertising Services Based on an SKU-Level Profile 审中-公开
标题翻译：基于SKU级配置文件的广告服务系统和方法
公开(公告)号：US20110093335A1
公开(公告)日：2011-04-21
申请号：US12899144
申请日：2010-10-06
申请人： Edward W. Fordyce, III , Michelle Eng Winters , Leigh Amaro , Nurtekin Savas , Kevin Paul Siegel , Charles Raymond Byce
发明人： Edward W. Fordyce, III , Michelle Eng Winters , Leigh Amaro , Nurtekin Savas , Kevin Paul Siegel , Charles Raymond Byce
IPC分类号： G06Q20/00 , G06Q30/00
CPC分类号： G06Q30/02 , G06Q20/40 , G06Q30/0255 , G06Q30/0269
摘要： In one aspect, a computing apparatus includes: a transaction handler to process transactions; a portal to receive, from users, consent data that identifies account identifiers of the users; a data warehouse to store transaction data recording the transactions and store purchase details for at least some of the transactions; and a profile generator to generate profiles based on the transaction data and the purchase details stored in the data warehouse. In response to an authorization request received in the transaction handler for a payment transaction identifying a first account identifier, the system is to use the transaction handler to request purchase details associated with the authorization request from the merchant via a response to the authorization request, and receive and store the purchase details associated with the authorization request in the data warehouse, in response to a determination that the first account identifier is associated with consent data.
摘要翻译：一方面，一种计算装置包括：处理事务的事务处理程序; 从用户接收用于标识用户的帐户标识符的同意数据的门户; 数据仓库，用于存储记录交易的交易数据，并存储至少一些交易的购买细节; 以及基于交易数据和存储在数据仓库中的购买细节来生成简档的简档生成器。响应于在用于识别第一帐户标识符的支付交易的交易处理程序中接收到的授权请求，系统将使用交易处理程序通过对授权请求的响应从商家请求与授权请求相关联的购买细节，以及响应于第一帐户标识符与同意数据相关联的确定，接收并将与授权请求相关联的购买详情存储在数据仓库中。

8. 发明授权

US08744906B2 Systems and methods for targeted advertisement delivery 有权
标题翻译：针对广告投放的系统和方法
公开(公告)号：US08744906B2
公开(公告)日：2014-06-03
申请号：US13221745
申请日：2011-08-30
申请人： Edward W. Fordyce, III , Michelle Eng Winters , Kevin Paul Siegel , Leigh Amaro , Charles Raymond Byce , Nurtekin Savas , James Alan VonDerheide , Diane C. Salmon
发明人： Edward W. Fordyce, III , Michelle Eng Winters , Kevin Paul Siegel , Leigh Amaro , Charles Raymond Byce , Nurtekin Savas , James Alan VonDerheide , Diane C. Salmon
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q20/10 , G06Q30/0255 , G06Q30/0269
摘要： In one aspect, a computing apparatus is configured to receive a request for a profile to customize information for presentation to a user identified in the request and, responsive to the request identifying the user, provide the profile that is generated based on transaction data of the user. The profile summarizes the transaction data of the user using a plurality of values representing aggregated spending in various areas. The information includes an advertisement selected, prioritized, adjusted, or generated based on the profile. The advertisement includes at least an offer, such as a discount, incentive, reward, coupon, gift, cash back, benefit, product, or service.
摘要翻译：在一个方面，一种计算设备被配置为接收对简档的请求以自定义用于呈现给在该请求中标识的用户的信息，并且响应于该标识该用户的请求，提供基于该事件数据生成的简档用户。该简档利用代表多个区域中的汇总支出的多个值汇总用户的交易数据。该信息包括基于简档选择，优先，调整或生成的广告。该广告至少包括优惠，如折扣，奖励，奖励，优惠券，礼品，现金回赠，优惠，产品或服务。

9. 发明申请

US20120109709A1 Systems and Methods for Panel Enhancement with Transaction Data 审中-公开
标题翻译：使用交易数据进行面板增强的系统和方法
公开(公告)号：US20120109709A1
公开(公告)日：2012-05-03
申请号：US13277159
申请日：2011-10-19
申请人： Edward W. Fordyce, III , Michelle Eng Winters , Charles Raymond Byce , Kevin Paul Siegel , Ryan Hagey , Leigh Amaro , Nurtekin Savas
发明人： Edward W. Fordyce, III , Michelle Eng Winters , Charles Raymond Byce , Kevin Paul Siegel , Ryan Hagey , Leigh Amaro , Nurtekin Savas
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0201
摘要： In one aspect, a computing apparatus is configured to generate audience measurement data regarding presentation of information to a plurality of customers via one or more media channels, identify the plurality of customers to a transaction handler to request information, receive the information generated based on transaction data related to a plurality of transactions processed at the transaction handler, and generate a report based on the audience measurement data and the information generated based on the transaction data. The one or more media channels may include an online media channel, a mobile communication channel, or an offline media channel, such as television broadcast, radio broadcast, newspaper, magazine, direct mail, billboard, etc.
摘要翻译：一方面，一种计算装置被配置为经由一个或多个媒体信道生成关于向多个客户呈现信息的观众测量数据，将多个客户识别到交易处理器以请求信息，接收基于交易产生的信息与在交易处理器处理的多个交易相关的数据，并且基于观众测量数据和基于交易数据生成的信息生成报告。一个或多个媒体频道可以包括在线媒体频道，移动通信频道，或诸如电视广播，无线电广播，报纸，杂志，直邮，广告牌等的离线媒体频道。

10. 发明申请

US20110087550A1 Systems and Methods to Deliver Targeted Advertisements to Audience 有权
公开(公告)号：US20110087550A1
公开(公告)日：2011-04-14
申请号：US12849791
申请日：2010-08-03
申请人： Edward W. Fordyce, III , Michelle Eng Winters , Kevin Paul Siegel , Leigh Amaro , Charles Raymond Byce , Nurtekin Savas
发明人： Edward W. Fordyce, III , Michelle Eng Winters , Kevin Paul Siegel , Leigh Amaro , Charles Raymond Byce , Nurtekin Savas
IPC分类号： G06Q30/00
CPC分类号： G06Q20/20 , G06Q20/401 , G06Q30/02 , G06Q30/0255 , G06Q30/0267 , G06Q30/0268 , G06Q30/0269
摘要： In one aspect, a system includes a transaction handler to process transactions, a data warehouse to store transaction data recording the transactions processed at the transaction handler, a profile generator to generate a profile of a user based on the transaction data, an advertisement selector to identify an advertisement based on the profile of the user in response to the transaction handler processing a transaction of the user, and a portal coupled to the transaction handler to provide the advertisement for presentation to the user in connection with information about the transaction of the user. In one example, the profile includes a plurality of values representing aggregated spending of the user in various areas to summarize the transactions of the user.

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