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    • 3. 发明申请
    • ADVERTISEMENT CAMPAIGN SYSTEM USING SOCIALLY COLLABORATIVE FILTERING
    • 广告系统使用社会协同过滤
    • WO2009132233A1
    • 2009-10-29
    • PCT/US2009/041602
    • 2009-04-24
    • CISCO TECHNOLOGY, INC.TOEBES, JohnLAWLER, Brian, PatrickCHOU, Gary, T.
    • TOEBES, JohnLAWLER, Brian, PatrickCHOU, Gary, T.
    • H04L29/08G06Q30/00
    • G06Q30/0255G06Q30/02G06Q30/0256H04L67/306
    • In one embodiment, a method comprises identifying, in a network, user selection preferences of an identified user having accessed the network, the identifying based on an accumulation of user selection inputs executed by the identified user, the user selection inputs accumulated relative to input options presented to the user and identifying respective available network items; classifying, by an apparatus in the network, the identified user into one of multiple user affinity categories relative to an advertisement campaign for a targeted product, the classifying based on determining whether one of the user selection inputs represents a view gesture of the user having viewed the targeted product; and selecting an advertisement asset for delivery to the identified user based on the classifying of the identified user into the one user affinity category.
    • 在一个实施例中,一种方法包括在网络中识别已经访问了网络的所识别用户的用户选择偏好,基于由所识别的用户执行的用户选择输入的累积的识别,相对于输入选项累积的用户选择输入 呈现给用户并识别相应的可用网络项目; 通过网络中的装置将所识别的用户分类为相对于目标产品的广告活动的多个用户兴趣类别中的一个,基于确定用户选择输入中的一个是否表示已经观看的用户的观看手势来进行分类 目标产品; 以及基于所识别的用户对所述一个用户兴趣类别的分类,选择用于传送给所述识别的用户的广告资产。