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1. 发明申请

WO2012099991A3 LOCAL AD SERVING 审中-公开
标题翻译：本地AD服务
公开(公告)号：WO2012099991A3
公开(公告)日：2013-01-10
申请号：PCT/US2012021765
申请日：2012-01-18
申请人： GOOGLE INC , SARKAR SUBHADIP , CHANDRA DEEPAK
发明人： SARKAR SUBHADIP , CHANDRA DEEPAK
IPC分类号： G06Q30/02 , G06Q50/10
CPC分类号： G06Q30/0251 , G06Q30/0261 , G06Q30/0269
摘要： In general, this specification relates to content presentation. The subject matter of this specification can be embodied in, among other things, methods that include the actions of receiving a group of content items at a user device, the content items configured for presentation to a user in association with other content, each content item of the group of content items including metadata associated with the content item; identifying a request from an application of the user device to present a content item in association with particular content; selecting, using one or more processors, a content item from the group of content items using the metadata for the content items along with local targeting information; and presenting the selected content item.
摘要翻译：通常，本说明书涉及内容呈现。本说明书的主题可以包括包括在用户设备处接收一组内容项的动作的方法，被配置为与其他内容相关联地呈现给用户的内容项，每个内容项所述内容项目组包括与所述内容项目相关联的元数据; 识别来自所述用户设备的应用的请求以呈现与特定内容相关联的内容项; 使用一个或多个处理器，使用所述内容项的元数据连同本地定位信息来选择来自所述一组内容项的内容项; 并呈现所选择的内容项。

2. 发明申请

WO2013019400A1 SENSOR-BASED USER INTERFACE CONTROL 审中-公开
标题翻译：基于传感器的用户界面控制
公开(公告)号：WO2013019400A1
公开(公告)日：2013-02-07
申请号：PCT/US2012/047059
申请日：2012-07-17
申请人： QUALCOMM Incorporated , SHEYNBLAT, Leonid , LARKIN, John T. , CHANDRA, Deepak R.
发明人： SHEYNBLAT, Leonid , LARKIN, John T. , CHANDRA, Deepak R.
IPC分类号： G06F3/01 , G06F3/033
CPC分类号： H04M1/0281 , G06F1/1626 , G06F1/1694 , G06F3/017 , G06F3/0346 , G06F19/00
摘要： Methods and devices for sensor-based user interface control are disclosed. In one embodiment, a method for determining a characteristic of handedness includes sensing a rotation of a mobile device, determining a direction of rotation based at least in part on accessing information indicative of a first position state prior to sensing the rotation and accessing information indicative of a second position state subsequent to sensing the rotation, and determining the characteristic of handedness based at least in part on the direction of rotation, the first position state, and the second position state. The characteristic of handedness includes one of a left handedness or right handedness. The method further includes determining a user interface mode based on the determined characteristic of handedness, and controlling the mobile device in accordance with the determined user interface mode.
摘要翻译：公开了用于基于传感器的用户界面控制的方法和装置。在一个实施例中，用于确定螺旋性的特性的方法包括感测移动设备的旋转，至少部分地基于在感测到旋转之前访问指示第一位置状态的信息并且访问指示在感测旋转之后的第二位置状态，以及至少部分地基于旋转方向，第一位置状态和第二位置状态来确定螺旋性的特性。手性的特征包括左手权或右手权。该方法还包括基于所确定的手性特征来确定用户界面模式，以及根据确定的用户界面模式来控制移动设备。

3. 发明申请

WO2012099991A2 LOCAL AD SERVING 审中-公开
标题翻译：本地AD服务
公开(公告)号：WO2012099991A2
公开(公告)日：2012-07-26
申请号：PCT/US2012/021765
申请日：2012-01-18
申请人： GOOGLE INC. , SARKAR, Subhadip , CHANDRA, Deepak
发明人： SARKAR, Subhadip , CHANDRA, Deepak
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0251 , G06Q30/0261 , G06Q30/0269
摘要： In general, this specification relates to content presentation. The subject matter of this specification can be embodied in, among other things, methods that include the actions of receiving a group of content items at a user device, the content items configured for presentation to a user in association with other content, each content item of the group of content items including metadata associated with the content item; identifying a request from an application of the user device to present a content item in association with particular content; selecting, using one or more processors, a content item from the group of content items using the metadata for the content items along with local targeting information; and presenting the selected content item.
摘要翻译：通常，本说明书涉及内容呈现。本说明书的主题可以包括包括在用户设备处接收一组内容项的动作的方法，被配置为与其他内容相关联地呈现给用户的内容项，每个内容项所述内容项目组包括与所述内容项目相关联的元数据; 识别来自所述用户设备的应用的请求以呈现与特定内容相关联的内容项; 使用一个或多个处理器，使用所述内容项的元数据连同本地定位信息来选择来自所述一组内容项的内容项; 并呈现所选择的内容项。

4. 发明申请

WO2010009437A3 ADVERTISING INVENTORY ALLOCATION 审中-公开
标题翻译：广告库存分配
公开(公告)号：WO2010009437A3
公开(公告)日：2010-04-29
申请号：PCT/US2009051056
申请日：2009-07-17
申请人： GOOGLE INC , STUKENBORG STEVE , ZIGMOND DANIEL J , BAYER JASON , TOM DANNY , KAUSTUV , DUGGAL JAGPREET S , GARDNER ROBERT D , CHANDRA DEEPAK , NISAN NOAM , FRANJI TAL , SELTZER MISHA , VARIAN HAL R , MATIAS YOSSI
发明人： STUKENBORG STEVE , ZIGMOND DANIEL J , BAYER JASON , TOM DANNY , KAUSTUV , DUGGAL JAGPREET S , GARDNER ROBERT D , CHANDRA DEEPAK , NISAN NOAM , FRANJI TAL , SELTZER MISHA , VARIAN HAL R , MATIAS YOSSI
IPC分类号： G06Q30/02 , G06Q30/08
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/08
摘要： A simultaneous ascending price auction ("SAA") can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots ("spots"). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.
摘要翻译：可以使用同时升序拍卖（“SAA”）将广告库存分配给投标人。广告库存可以是例如广播或电视广告点（“点”）。投标人可以是可以在场所中提供广告以供呈现的广告商。两个或更多个连续的地点可以定义广告区块。 SAA机制可以根据投标标准将点或广告块分配给广告商。 SAA可以同时进行广告调度和定价。拍卖分配可以被优化以促进广告到点或块的有效分配。

5. 发明申请

WO2010009437A2 ADVERTISING INVENTORY ALLOCATION 审中-公开
标题翻译：广告存货分配
公开(公告)号：WO2010009437A2
公开(公告)日：2010-01-21
申请号：PCT/US2009/051056
申请日：2009-07-17
申请人： GOOGLE INC. , STUKENBORG, Steve , ZIGMOND, Daniel, J. , BAYER, Jason , TOM, Danny , KAUSTUV , DUGGAL, Jagpreet, S. , GARDNER, Robert, D. , CHANDRA, Deepak , NISAN, Noam , FRANJI, Tal , SELTZER, Misha , VARIAN, Hal, R. , MATIAS, Yossi
发明人： STUKENBORG, Steve , ZIGMOND, Daniel, J. , BAYER, Jason , TOM, Danny , KAUSTUV , DUGGAL, Jagpreet, S. , GARDNER, Robert, D. , CHANDRA, Deepak , NISAN, Noam , FRANJI, Tal , SELTZER, Misha , VARIAN, Hal, R. , MATIAS, Yossi
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/08
摘要： A simultaneous ascending price auction ("SAA") can be used to allocate advertising inventory to bidders. The advertising inventory can be, for example, radio or television advertisement spots ("spots"). The bidders can be advertisers that can provide advertisements for presentation in the spots. Two or more contiguous spots can define an advertising block. Spots or advertising blocks can be allocated to advertisers by the SAA mechanism based on bid criteria. The SAA can perform simultaneous advertisement scheduling and pricing. The auction allocation can be optimized to facilitate efficient allocation of advertisements to spots or blocks.
摘要翻译：同时上涨价格拍卖（“SAA”）可用于向投标人分配广告资源。广告资源可以是例如广播或电视广告点（“点”）。投标人可以是广告客户，可以提供广告，用于展示现场。两个或多个连续点可以定义广告块。根据投标标准，SAA机制可以向广告客户分配景点或广告块。 SAA可以同时进行广告调度和定价。可以优化拍卖分配，以便有效地将广告分配给点或块。

6. 发明申请

WO2011156523A2 CONTENT ITEMS FOR MOBILE APPLICATIONS 审中-公开
标题翻译：移动应用的内容项目
公开(公告)号：WO2011156523A2
公开(公告)日：2011-12-15
申请号：PCT/US2011/039675
申请日：2011-06-08
申请人： GOOGLE INC. , KUHN, Christina , CHANDRA, Deepak
发明人： KUHN, Christina , CHANDRA, Deepak
IPC分类号： G06Q50/00 , G06Q30/00
CPC分类号： G06Q30/00 , G06Q10/00 , G06Q30/0243 , G06Q30/0246 , G06Q30/0267
摘要： This specification relates to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include actions of receiving a request to serve a content item to an application on a mobile device, the application being associated with one or more categories; for each of a plurality of content items in a collection of content items, identifying a performance signal for the content item, the performance signal representing the performance of the content item when served to one or more other mobile devices running the application and one or more other applications associated with one of the one or more categories; selecting, using one or more processors, a first content item from the plurality of content items based on the performance signals of the plurality of content items; and providing the first content item to the application on the mobile device.
摘要翻译：本说明书涉及内容呈现。通常，本说明书中描述的主题的一个方面可以体现在包括接收向移动设备上的应用服务内容项的请求的动作的方法中，所述应用与一个或多个类别相关联; 对于内容项集合中的多个内容项目中的每一个，识别内容项目的性能信号，表示当服务于运行应用程序的一个或多个其他移动设备时的内容项目的性能的表现信号和一个或多个与一个或多个类别中的一个相关联的其他应用; 基于所述多个内容项的性能信号，从所述多个内容项中选择使用一个或多个处理器的第一内容项; 以及将所述第一内容项目提供给所述移动设备上的所述应用。

7. 发明申请

WO2011156523A3 CONTENT ITEMS FOR MOBILE APPLICATIONS 审中-公开
标题翻译：移动应用的内容项目
公开(公告)号：WO2011156523A3
公开(公告)日：2012-04-05
申请号：PCT/US2011039675
申请日：2011-06-08
申请人： GOOGLE INC , KUHN CHRISTINA , CHANDRA DEEPAK
发明人： KUHN CHRISTINA , CHANDRA DEEPAK
IPC分类号： G06Q50/00 , G06Q30/00
CPC分类号： G06Q30/00 , G06Q10/00 , G06Q30/0243 , G06Q30/0246 , G06Q30/0267
摘要： This specification relates to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include actions of receiving a request to serve a content item to an application on a mobile device, the application being associated with one or more categories; for each of a plurality of content items in a collection of content items, identifying a performance signal for the content item, the performance signal representing the performance of the content item when served to one or more other mobile devices running the application and one or more other applications associated with one of the one or more categories; selecting, using one or more processors, a first content item from the plurality of content items based on the performance signals of the plurality of content items; and providing the first content item to the application on the mobile device.
摘要翻译：本说明书涉及内容呈现。通常，本说明书中描述的主题的一个方面可以体现在包括接收向移动设备上的应用服务内容项的请求的动作的方法中，所述应用与一个或多个类别相关联; 对于内容项集合中的多个内容项目中的每一个，识别内容项目的性能信号，表示当服务于运行应用程序的一个或多个其他移动设备时的内容项目的性能的表现信号和一个或多个与一个或多个类别中的一个相关联的其他应用; 基于所述多个内容项的性能信号，从所述多个内容项中选择使用一个或多个处理器的第一内容项; 以及将所述第一内容项目提供给所述移动设备上的所述应用。

8. 发明申请

WO2011162908A3 AD PRIVACY MANAGEMENT 审中-公开
标题翻译： AD隐私管理
公开(公告)号：WO2011162908A3
公开(公告)日：2012-03-29
申请号：PCT/US2011038321
申请日：2011-05-27
申请人： GOOGLE INC , WU PING , KRISHNAKUMAR ANITA , CHANDRA DEEPAK
发明人： WU PING , KRISHNAKUMAR ANITA , CHANDRA DEEPAK
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0241 , G06F21/6245 , G06F2221/2101 , G06F2221/2143
摘要： In general, this specification relates to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving a privacy request from a mobile device, the privacy request including an encoded device identifier; authenticating the request; decoding the device identifier; retrieving mobile device advertising data associated with the decoded device identifier; and applying the privacy request to the mobile device advertising data. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
摘要翻译：通常，本说明书涉及内容呈现。通常，本说明书中描述的主题的一个方面可以体现在包括从移动设备接收隐私请求的动作的方法中，隐私请求包括编码的设备标识符; 认证请求; 解码设备标识符; 检索与解码的设备标识符相关联的移动设备广告数据; 以及将所述隐私请求应用于所述移动设备广告数据。该方面的其他实施例包括相应的系统，装置和计算机程序产品。

9. 发明申请

WO2011146860A2 CONTEXTUAL CONTENT ITEMS FOR MOBILE APPLICATIONS 审中-公开
标题翻译：移动应用的内容项目
公开(公告)号：WO2011146860A2
公开(公告)日：2011-11-24
申请号：PCT/US2011/037379
申请日：2011-05-20
申请人： GOOGLE INC. , CHANDRA, Deepak , LIU, Zhenyu
发明人： CHANDRA, Deepak , LIU, Zhenyu
CPC分类号： G06Q30/02 , G06Q30/0277 , G06Q30/0623
摘要： This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving a request to serve a content item to an application on a mobile device; identifying a context associated with the application, the context being derived from an application description page for the application and one or more pages linking to the application description page, the context comprising one or more keywords associated with the application; selecting a content item, from a collection of content items, using the context; and serving the selected content item to the application on the mobile device. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
摘要翻译：本说明书描述了与内容呈现有关的技术。通常，本说明书中描述的主题的一个方面可以体现在包括接收将内容项服务于移动设备上的应用的请求的动作的方法中; 识别与所述应用相关联的上下文，所述上下文从所述应用的应用描述页面导出，以及链接到所述应用描述页面的一个或多个页面，所述上下文包括与所述应用相关联的一个或多个关键字; 使用所述上下文从内容项集合中选择内容项; 以及将所选择的内容项目服务于移动设备上的应用。该方面的其他实施例包括相应的系统，装置和计算机程序产品。

10. 发明申请

WO2009120873A2 FREQUENCY-AWARE SPOT SELECTION FOR CONTENT CAMPAIGNS 审中-公开
标题翻译：用于内容营销的频率点选择
公开(公告)号：WO2009120873A2
公开(公告)日：2009-10-01
申请号：PCT/US2009/038418
申请日：2009-03-26
申请人： GOOGLE INC. , DUGGAL, Jagpreet, S. , GARDNER, Robert, D. , CHANDRA, Deepak , RHODES, Neil, C. , BIDYUK, Bozhena , SMOLYANOV, Alexandr, Y. , MAHER, Richard , WANG, Weizhao
发明人： DUGGAL, Jagpreet, S. , GARDNER, Robert, D. , CHANDRA, Deepak , RHODES, Neil, C. , BIDYUK, Bozhena , SMOLYANOV, Alexandr, Y. , MAHER, Richard , WANG, Weizhao
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0243 , G06Q30/0601
摘要： A computer-implemented method including receiving advertising campaign characteristics with a minimum frequency target for an advertising campaign; selecting, based on the received advertising campaign characteristics, a station having one or more advertising spots available; determining, based on the one or more advertising spots, whether the minimum frequency target is attainable for the selected station; and making an offer to the selected station, in response to the determination, to obtain advertising for the advertising campaign.
摘要翻译：一种计算机实现的方法，包括以广告活动的最小频率目标接收广告活动特征; 基于所接收的广告活动特征来选择具有一个或多个可用广告点的站; 基于所述一个或多个广告点确定所选择的站点是否可达到所述最小频率目标; 并且响应于确定向所选择的站提供获得广告活动的广告。

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