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1. 发明申请

US20110166926A1 Evaluating Online Marketing Efficiency 有权
标题翻译：评估在线营销效率
公开(公告)号：US20110166926A1
公开(公告)日：2011-07-07
申请号：US12602699
申请日：2009-09-28
申请人： Kaili Lv , Zheng Zhang , Bing Yang Hua , Zengguang Liu , Jian Deng , Jie Su , Chao Feng Meng , Huai-Bin Yuan
发明人： Kaili Lv , Zheng Zhang , Bing Yang Hua , Zengguang Liu , Jian Deng , Jie Su , Chao Feng Meng , Huai-Bin Yuan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/04 , G06Q30/0242 , G06Q30/0246
摘要： A method and a system evaluate a company website's online marketing efficiency on various advertising websites by evaluating both access activities and business activities of users originating from the advertising websites. For each user visiting the company website, the method determines the originating website from which the user enters the company website, and obtains the access activities and the business activities of the user on the company website. The method quantifies the access activities and the business activities of the users who enter the present website from the same originating website to generate evaluation data corresponding to the originating website, and evaluates the company website's online marketing efficiency on the originating website based on the evaluation data of the originating website. Using the disclosed method and system, online marketing efficiency can be evaluated more comprehensively and accurately.
摘要翻译：一种方法和系统通过评估来自广告网站的用户的访问活动和业务活动来评估公司网站在各种广告网站上的在线营销效率。对于访问公司网站的每个用户，该方法确定用户进入公司网站的原始网站，并在公司网站上获取用户的访问活动和业务活动。该方法对同一原始网站进入本网站的用户的访问活动和业务活动进行量化，以生成与原始网站对应的评估数据，并根据评估数据评估公司网站在发起网站上的在线营销效率的原始网站。使用公开的方法和系统，可以更全面，准确地评估网络营销效率。

2. 发明授权

US08255273B2 Evaluating online marketing efficiency 有权
标题翻译：评估网络营销效率
公开(公告)号：US08255273B2
公开(公告)日：2012-08-28
申请号：US12602699
申请日：2009-09-28
申请人： Kaili Lv , Zheng Zhang , Bing Yang Hua , Zengguang Liu , Jian Deng , Jie Su , Chao Feng Meng , Huai-Bin Yuan
发明人： Kaili Lv , Zheng Zhang , Bing Yang Hua , Zengguang Liu , Jian Deng , Jie Su , Chao Feng Meng , Huai-Bin Yuan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/04 , G06Q30/0242 , G06Q30/0246
摘要： A method and a system evaluate a company website's online marketing efficiency on various advertising websites by evaluating both access activities and business activities of users originating from the advertising websites. For each user visiting the company website, the method determines the originating website from which the user enters the company website, and obtains the access activities and the business activities of the user on the company website. The method quantifies the access activities and the business activities of the users who enter the present website from the same originating website to generate evaluation data corresponding to the originating website, and evaluates the company website's online marketing efficiency on the originating website based on the evaluation data of the originating website. Using the disclosed method and system, online marketing efficiency can be evaluated more comprehensively and accurately.
摘要翻译：一种方法和系统通过评估来自广告网站的用户的访问活动和业务活动来评估公司网站在各种广告网站上的在线营销效率。对于访问公司网站的每个用户，该方法确定用户进入公司网站的原始网站，并在公司网站上获取用户的访问活动和业务活动。该方法对同一原始网站进入本网站的用户的访问活动和业务活动进行量化，以生成与原始网站对应的评估数据，并根据评估数据评估公司网站在发起网站上的在线营销效率的原始网站。使用公开的方法和系统，可以更全面，准确地评估网络营销效率。

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