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    • 1. 发明申请
    • SOCIAL INCENTIVES PLATFORM
    • 社会激励平台
    • US20120158477A1
    • 2012-06-21
    • US12970968
    • 2010-12-17
    • Moshe TennenholtzRoy VarshavskyRon KaridiAviv ZoharYuval EmekKira Radinsky
    • Moshe TennenholtzRoy VarshavskyRon KaridiAviv ZoharYuval EmekKira Radinsky
    • G06Q30/00
    • G06Q30/0217G06Q30/0214G06Q50/01
    • A social incentive system is described herein that formalizes information propagation through social networks in a structured and systematic way. The system provides incentives and rewards to entities who participate in propagating the information, allowing heavy influencers to gain from their influence while the marketer rewards them. The system provides one or more tools for creation and design of social incentive plans with rewards for socially distributing information, including marketing campaigns. In particular, the system introduces a semantic framework where marketers can create structured incentive plans for rewarding consumers and distribution platforms for distributing information through social networks. As users complete specified activities they earn points, and the points can be redeemed for various incentives, such as cash, debit cards, prizes, merchandise, subscriptions, and so forth. The framework is robustly designed to avoid abuse and allow for fraud detection.
    • 本文描述了一种社会激励制度,其通过社会网络以组织和系统的方式形式化信息传播。 该系统为参与传播信息的实体提供激励和奖励,让重度影响者从营销人员的奖励中获益。 该系统提供一个或多个工具,用于创建和设计社会激励计划,并提供社会分发信息(包括营销活动)的奖励。 特别是,系统引入了一个语义框架,营销人员可以创建结构化的激励计划,以奖励消费者和通过社交网络分发信息的分发平台。 当用户完成指定的活动时,他们可以获得积分,积分可以兑换现金,借记卡,奖品,商品,订阅等各种奖励。 该框架设计强大,以避免滥用并允许欺诈检测。