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1. 发明专利

AU2010216162A1 Multichannel digital marketing platform 未知
公开(公告)号：AU2010216162A1
公开(公告)日：2011-09-08
申请号：AU2010216162
申请日：2010-02-17
申请人： KIRKBY STEPHEN , MATTHEW SYMONS , WILLIAMS MICHAEL , ACCENTURE GLOBAL SERVICES LTD , JANMESH SRIVASTAVA , ANATOLY ROYTMAN , ANDRIS UMBLIJS
发明人： MATTHEW SYMONS , DENIS KIRKBY STEPHEN , ANATOLY ROYTMAN , JANMESH SRIVASTAVA , ANDRIS UMBLIJS , WILLIAMS MICHAEL J
IPC分类号： G06Q10/00 , G06Q30/00
摘要： A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.

2. 发明授权

US10332042B2 Multichannel digital marketing platform 有权
公开(公告)号：US10332042B2
公开(公告)日：2019-06-25
申请号：US13201774
申请日：2010-02-17
申请人： Matthew Symons , Anatoly Roytman , Stephen Denis Kirkby , Andris Umblijs , Janmesh Srivastava , Michael J Williams
发明人： Matthew Symons , Anatoly Roytman , Stephen Denis Kirkby , Andris Umblijs , Janmesh Srivastava , Michael J Williams
IPC分类号： G06Q30/00 , G06Q10/04 , G06Q30/02
摘要： A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.

3. 发明授权

US08321473B2 Object customization and management system 有权
标题翻译：对象定制和管理系统
公开(公告)号：US08321473B2
公开(公告)日：2012-11-27
申请号：US12853860
申请日：2010-08-10
申请人： Matthew Symons , Anatoly Roytman
发明人： Matthew Symons , Anatoly Roytman
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： An Object Customization and Management (OCM) system is configured to identify an object for creating a website based on a business objective. The OCM system includes a customizing module configured to determine qualitative attribute categories for a plurality of objects operable to be used in websites. The module assigns the plurality of objects to the qualitative attribute categories. The OCM system also includes a data management module configured to receive a request for one of the plurality of objects to be used to achieve the business objective. This module also matches the business objective with one of the qualitative attribute categories, and selects an object in the matched qualitative attribute category for the request.
摘要翻译：对象定制和管理（OCM）系统被配置为基于业务目标来识别用于创建网站的对象。所述OCM系统包括定制模块，其被配置为确定可操作以在网站中使用的多个对象的定性属性类别。模块将多个对象分配给定性属性类别。所述OCM系统还包括数据管理模块，所述数据管理模块被配置为接收用于实现所述业务目标的所述多个对象之一的请求。该模块还将业务目标与定性属性类别之一相匹配，并为该请求选择匹配的定性属性类别中的对象。

4. 发明申请

US20110320262A1 MULTICHANNEL DIGITAL MARKETING PLATFORM 审中-公开
标题翻译：多渠道数字营销平台
公开(公告)号：US20110320262A1
公开(公告)日：2011-12-29
申请号：US13201774
申请日：2010-02-17
申请人： Matthew Symons , Anatoly Roytman , Stephen Denis Kirkby , Andris Umblijs
发明人： Matthew Symons , Anatoly Roytman , Stephen Denis Kirkby , Andris Umblijs
IPC分类号： G06Q30/00
CPC分类号： G06Q10/04 , G06Q30/02 , G06Q30/0243 , G06Q30/0254
摘要： A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.
摘要翻译：一种方法和系统优化了多渠道营销活动的每个营销渠道的投资。过去的最佳投资与每个营销渠道的当前销售或利润进行比较，并估算每个营销渠道的新的最佳投资，这可能被用作营销预算。营销信息板用于确定营销渠道的新的最佳投资，新的最佳投资存储在营销数据库中。

5. 发明申请

US20100211455A1 INTERNET MARKETING CHANNEL OPTIMIZATION 审中-公开
标题翻译：互联网营销渠道优化
公开(公告)号：US20100211455A1
公开(公告)日：2010-08-19
申请号：US12707111
申请日：2010-02-17
申请人： Michael J. Williams , Andris Umblijs , Janmesh Srivastava , Stephen Denis Kirkby , Anatoly Roytman
发明人： Michael J. Williams , Andris Umblijs , Janmesh Srivastava , Stephen Denis Kirkby , Anatoly Roytman
IPC分类号： G06Q10/00 , G06Q30/00
CPC分类号： G06Q30/0243 , G06Q30/02 , G06Q30/0247
摘要： A system is configured to optimize an Internet marketing channel for a multichannel marketing campaign. The system includes an optimization model storage unit storing a plurality of optimization models for optimizing the Internet marketing channel. The system also includes a statement unit determining an estimated miniature profit and loss (P&L) for each item of the Internet marketing channel. The miniature P&L for each item links a potential investment in the item with estimated revenue and profit for the potential investment. A revenue response unit generates revenue response data for each item based on the miniature P&L for each item, and a profit response unit generates profit response data for each item based on the miniature P&L for each item. An efficiency frontier response unit generates efficiency frontier response data from the revenue response data and the profit response data, wherein the efficiency frontier response data identifies a point of diminishing returns for each item based on the investment amount in each item.
摘要翻译：系统配置为优化多渠道营销活动的互联网营销渠道。该系统包括存储用于优化因特网营销渠道的多个优化模型的优化模型存储单元。该系统还包括确定互联网营销渠道每个项目的估计微型损益（P＆L）的报表单位。每个项目的微型损益将项目的潜在投资与潜在投资的预计收入和利润联系起来。收益回应单元根据每个项目的微型损益产生每个项目的收入回报数据，利润回报单元根据每个项目的微型损益产生每个项目的利润回报数据。效率前沿响应单元根据收入响应数据和利润回答数据生成效率边界响应数据，其中效率边界响应数据基于每个项目中的投资金额来确定每个项目递减递减点。

6. 发明申请

US20120030009A1 DIGITAL CREATIVE INTERACTION SYSTEM 审中-公开
标题翻译：数字创意交互系统
公开(公告)号：US20120030009A1
公开(公告)日：2012-02-02
申请号：US13264480
申请日：2010-04-16
申请人： Anatoly Roytman , Matthew Symons
发明人： Anatoly Roytman , Matthew Symons
IPC分类号： G06Q30/02
CPC分类号： G06Q30/02 , G06Q30/0243
摘要： A digital creative interaction system receives a request for creative briefs for the target consumer group from a client and determines parameters of the request for creative briefs. The digital creative interaction system issues the request for creative briefs to a plurality of sources. The digital creative interaction system, in response to issuing a request for creative briefs, receives creative briefs and corresponding bids. The digital creative interaction system deploys each of the creative briefs to the target consumer group and captures user behavior data responsive to the deployed creative briefs.
摘要翻译：数字创意交互系统从客户端收到针对目标消费者群组的创意简报的请求，并确定创意简报请求的参数。数字创意互动系统向多个来源发出创意简报的请求。数字创意互动系统响应发布创意简报请求，收到创意简报和相应的出价。数字创意交互系统将每个创意简报部署到目标消费者组，并响应于部署的创意简报来捕获用户行为数据。

7. 发明申请

US20110055254A1 OBJECT CUSTOMIZATION AND MANAGEMENT SYSTEM 有权
标题翻译：对象自定义和管理系统
公开(公告)号：US20110055254A1
公开(公告)日：2011-03-03
申请号：US12853860
申请日：2010-08-10
申请人： Matthew Symons , Anatoly Roytman
发明人： Matthew Symons , Anatoly Roytman
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： An Object Customization and Management (OCM) system is configured to identify an object for creating a website based on a business objective. The OCM system includes a customizing module configured to determine qualitative attribute categories for a plurality of objects operable to be used in websites. The module assigns the plurality of objects to the qualitative attribute categories. The OCM system also includes a data management module configured to receive a request for one of the plurality of objects to be used to achieve the business objective. This module also matches the business objective with one of the qualitative attribute categories, and selects an object in the matched qualitative attribute category for the request.
摘要翻译：对象定制和管理（OCM）系统被配置为基于业务目标来识别用于创建网站的对象。所述OCM系统包括定制模块，其被配置为确定可操作以在网站中使用的多个对象的定性属性类别。模块将多个对象分配给定性属性类别。所述OCM系统还包括数据管理模块，所述数据管理模块被配置为接收用于实现所述业务目标的所述多个对象之一的请求。该模块还将业务目标与定性属性类别之一相匹配，并为该请求选择匹配的定性属性类别中的对象。

8. 发明申请

US20100268731A1 TOUCHPOINT CUSTOMIZATION SYSTEM 审中-公开
标题翻译：触控自定义系统
公开(公告)号：US20100268731A1
公开(公告)日：2010-10-21
申请号：US12762012
申请日：2010-04-16
申请人： Anatoly ROYTMAN , Matthew Symons
发明人： Anatoly ROYTMAN , Matthew Symons
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0243
摘要： A system for touchpoint content action customization at a current touchpoint to achieve a business objective includes a user touchpoint data capture unit and a content action optimization engine. The content action optimization engine is configured to select a plurality of candidate content actions for the current touchpoint based on content action metadata, to determine an observed percentage of success for an observed user behavior for each of the plurality of candidate content actions based on the user group to which the user belongs, and to determine a customized content action of the plurality of candidate content actions to implement at the current touchpoint to achieve the business objective that has the highest observed percentage of success.
摘要翻译：用于在当前接触点处实现业务目标的接触点内容动作定制的系统包括用户接触点数据捕获单元和内容动作优化引擎。内容动作优化引擎被配置为基于内容动作元数据为当前接触点选择多个候选内容动作，以基于用户来确定针对所述多个候选内容动作中的每一个的观察用户行为的观察到的成功百分比并且确定在当前接触点处实现的多个候选内容动作的定制内容动作，以实现观察到的成功率最高的业务目标。

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