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1. 发明申请

US20130290069A1 PRICING ENGINE REVENUE EVALUATION 有权
标题翻译：定价发动机收入评估
公开(公告)号：US20130290069A1
公开(公告)日：2013-10-31
申请号：US13460502
申请日：2012-04-30
申请人： Amita Gajewar , Jian Yang , Dongni Chen , Peiji Chen
发明人： Amita Gajewar , Jian Yang , Dongni Chen , Peiji Chen
IPC分类号： G06Q10/04
CPC分类号： G06Q30/0247 , G06Q10/04
摘要： A simulation framework for evaluating revenue that may use a pricing engine that runs at least one pricing algorithm with particular configurations and under particular model market conditions to provide revenue projections.
摘要翻译：用于评估收入的模拟框架，可以使用定价引擎运行至少一种具有特定配置和特定模型市场条件的定价算法，以提供收入预测。

2. 发明申请

US20120005029A1 SYSTEM FOR HANDLING MULTIPLE PRIORITIES IN AD EXCHANGE AUCTION 审中-公开
标题翻译：在交易所拍卖中处理多项优先权的制度
公开(公告)号：US20120005029A1
公开(公告)日：2012-01-05
申请号：US12828474
申请日：2010-07-01
申请人： Kevin Lang , Arathi Seshan , Amita Gajewar , Dongming Jiang
发明人： Kevin Lang , Arathi Seshan , Amita Gajewar , Dongming Jiang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0275
摘要： A method for handling priorities in an ad exchange auction includes: constructing an exchange graph including nodes representing publishers and advertisers and directed edges that represent bilateral business agreements connecting the nodes; receiving an opportunity for displaying an ad to a user from a publisher; receiving ads from which to choose to fill the opportunity, the ads including respective advertiser priorities (A) and bid amounts; receiving a publisher priority (P) the ads as assigned by the publisher; constructing a priority triple (P,A,M) for each of at least some of the plurality of ads, the triple including the publisher priority (P), the advertiser priority (A), and a money payable to the publisher (M); comparing the P, the A, and the M of respective priority triples for the ads according to at least one scoping rule and at least one precedence rule, to determine the ad with which to fill the opportunity; and delivering the ad determined to have the highest priority to a web page of the publisher.
摘要翻译：用于处理广告交易拍卖中的优先级的方法包括：构建包括表示发布者和广告商的节点的交换图和代表连接节点的双边业务协议的定向边; 从发布商接收向用户显示广告的机会; 接收从中选择填补机会的广告，广告包括各自的广告客户优先级（A）和出价金额; 接收发布商优先（P）发布商分配的广告; 为多个广告中的至少一些广告中的每一个构造优先级三重（P，A，M），包括发布者优先级（P），广告商优先级（A）和应付给发布者（M）的钱的三重 ; 根据至少一个范围规则和至少一个优先规则来比较广告的各个优先级三元组的P，A和M，以确定与其填充机会的广告; 并将确定具有最高优先级的广告投放到发布商的网页。

3. 发明申请

US20140058830A1 SELL THROUGH RATE EVALUATION FRAMEWORK FOR PRICING INVENTORY PROFILES IN ADVERTISING SYSTEMS 审中-公开
标题翻译：通过价格评估框架出售定价广告系统中的库存简介
公开(公告)号：US20140058830A1
公开(公告)日：2014-02-27
申请号：US13590475
申请日：2012-08-21
申请人： Jimmy Yang , Amita Gajewar , Dongni Chen , Peiji Chen
发明人： Jimmy Yang , Amita Gajewar , Dongni Chen , Peiji Chen
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0202
摘要： A method for evaluating sell through rate in on-line guaranteed display advertising systems includes steps or acts of: receiving a set of eligible advertisement samples for a selected profile for a contract at different time durations; receiving an allocation plan representative of an allocation of future impressions of currently booked contracts; receiving eligible and available impressions for the selected profile at the specific time duration, using the set of eligible samples and the allocation plan; computing a historical sell through rate of the selected profile for the specific time duration as one minus a quotient of available impressions divided by eligible impressions; and computing a target sell through rate for a future time duration by applying the historical sell through rate to the future time duration.
摘要翻译：一种用于评估在线保证显示广告系统中的销售率的方法包括以下步骤或动作：在不同的时间段接收用于所选择的合同简档的合格广告样本集合; 接收代表当前预订合同的未来印象分配的分配计划; 在特定时间段内使用合格样本集合和分配计划接收所选配置文件的合格和可用展示次数; 计算特定持续时间的所选配置文件的历史销售率，一个减去可用展示次数除以符合条件的展示次数; 并通过将历史销售价格应用到未来持续时间来计算未来持续时间的目标销售率。

4. 发明授权

US08612274B2 Pricing engine revenue evaluation 有权
标题翻译：定价引擎收入评估
公开(公告)号：US08612274B2
公开(公告)日：2013-12-17
申请号：US13460502
申请日：2012-04-30
申请人： Amita Gajewar , Jian Yang , Dongni Chen , Peiji Chen
发明人： Amita Gajewar , Jian Yang , Dongni Chen , Peiji Chen
IPC分类号： G06Q40/00
CPC分类号： G06Q30/0247 , G06Q10/04
摘要： A simulation framework for evaluating revenue that may use a pricing engine that runs at least one pricing algorithm with particular configurations and under particular model market conditions to provide revenue projections.
摘要翻译：用于评估收入的模拟框架，可以使用定价引擎运行至少一种具有特定配置和特定模型市场条件的定价算法，以提供收入预测。

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