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1. 发明专利

JP2003044738A System, method and program for analyzing advertisement effect, server device used in the system and recording medium 审中-公开
标题翻译：用于分析广告效果的系统，方法和程序，系统中使用的服务器设备和记录媒体
公开(公告)号：JP2003044738A
公开(公告)日：2003-02-14
申请号：JP2001226946
申请日：2001-07-27
申请人： Masaki Kimura , Tatsuto Ono , Yuichi Washida , 達人小野 , 昌樹木村 , 祐一鷲田
发明人： WASHIDA YUICHI , KIMURA MASAKI , ONO TATSUTO
IPC分类号： G06Q10/00 , G06Q30/02 , G06Q30/06 , G06Q50/00 , G09F19/00 , G06F17/60
摘要： PROBLEM TO BE SOLVED: To accurately grasp an advertisement effect by analyzing processes from publishing an advertisement until users actually purchase merchandise, etc., of its advertiser as flow.
SOLUTION: A system for analyzing advertisement effect is provided with an action item setting part 11 for setting a plurality of action items along five processes (AIDMA) (attention interest demand memorize action) being a basic principle of advertisement activities, an actual results registering part 13 for registering actual performance contents as actual results in each of a plurality of set action items, an accumulating part 14 for accumulating an actual result situation in each process of the AIDMA on the basis of the actual results data registered in a database 2, and an analysis results outputting part 15 for outputting the accumulated actual results situation in each process into one image, and can thereby grasp accurate advertisement effects through the entire advertisement activities as flow, being different from a conventional analysis system for fragmentarily analyzing a portion of advertisement activities.
COPYRIGHT: (C)2003,JPO
摘要翻译：要解决的问题：通过分析从发布广告的过程直到用户实际购买其广告商的商品等来准确地掌握广告效果。解决方案：用于分析广告效果的系统设置有作为广告活动的基本原理的五个处理（AIDMA）（注意兴趣需求记忆动作）设定多个动作项目的动作项目设定部11，实际结果登记部 13，用于将实际成绩内容登记为多个设定动作项目中的实际结果;存储部分14，根据登记在数据库2中的实际结果数据，累积AIDMA的每个处理中的实际结果情况;以及分析结果输出部分15，用于将每个处理中的累积实际结果情况输出为一个图像，从而可以通过整个广告活动作为流程来掌握正确的广告效果，不同于用于分散广告活动的一部分的常规分析系统。

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