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    • 63. 发明申请
    • SPONSORED SEARCH AUCTION MECHANISM FOR RICH MEDIA ADVERTISING
    • 赞助搜索拍卖机制,用于多媒体广告
    • US20120158490A1
    • 2012-06-21
    • US12970586
    • 2010-12-16
    • Leonardo NeumeyerMichael SchwarzSharath Rao
    • Leonardo NeumeyerMichael SchwarzSharath Rao
    • G06Q30/00
    • G06Q30/0247
    • A system for selecting a rich advertisement for display to a user is provided. The system may include an advertisement engine with a first selection module configured to select a list of text advertisements for a text slate based on a query entered by the user and determine a first expected revenue of the text slate according to a first auction of text advertisements. The advertisement engine may also include a second selection module configured to select a rich advertisement for a mixed slate based on the query entered by the user and determine a second expected revenue of the mixed slate. Further, the advertisement engine may determine whether to display the text slate or the mixed slate based on the first expected revenue and the second expected revenue.
    • 提供了一种用于选择用于向用户显示的丰富广告的系统。 该系统可以包括具有第一选择模块的广告引擎,该第一选择模块被配置为基于用户输入的查询来选择文本广告的列表,并且根据文本广告的第一次拍卖来确定文本平板的第一预期收入 。 广告引擎还可以包括第二选择模块,第二选择模块被配置为基于用户输入的查询来选择混合平板的丰富广告,并且确定混合平板的第二预期收入。 此外,广告引擎可以基于第一预期收入和第二预期收入来确定是否显示文本平板或混合平板。
    • 66. 发明申请
    • MEASUREMENT OF THE EFFECTIVENESS OF ADVERTISEMENT DISPLAYED ON WEB PAGES
    • 网页上显示的广告有效性的测量
    • US20090222550A1
    • 2009-09-03
    • US12039564
    • 2008-02-28
    • R. Preston McAfeeMichael Schwarz
    • R. Preston McAfeeMichael Schwarz
    • G06F15/16
    • G06Q30/02
    • A method to determine user attentiveness to an information item included in a web page comprising: displaying an image representing a first web page that includes a first information item to a first individuals; determining a baseline time that represents a typical amount of time that respective first individuals look at the first information item; sending a first web page over a network to first user devices; and sending a second web page over a network to second user devices; wherein the second web page appears substantially the same as the first web page except with a second information item instead of the first information item; obtaining first time measurements of an amount of time that first users of the first user devices typically spend looking at the first web page; obtaining second time measurements of an amount of time that respective second users of the second user devices typically spend looking at the second web page; determining a comparative time measure that is indicative of a difference in time respective first and second users typically spend looking at the first and second web pages; using the baseline time and the comparative time measure to determine an amount of time that a typical user is likely to spend looking at the second information item included in the second web page.
    • 一种确定用户对包括在网页中的信息项的注意力的方法,包括:向第一个人显示表示包括第一信息项的第一网页的图像; 确定表示相应的第一个人看第一信息项的典型时间量的基线时间; 通过网络向第一用户设备发送第一网页; 以及通过网络向第二用户设备发送第二网页; 其中所述第二网页除了第二信息项而不是所述第一信息项之外,基本上与所述第一网页相同; 获得第一用户设备的第一用户通常花费在第一网页上观看的时间量的第一时间测量; 获得第二用户设备的各个第二用户通常花费在第二网页上观看的时间量的第二次测量; 确定指示相应的第一和第二用户通常花费在第一和第二网页上的时间差的比较时间度量; 使用基准时间和比较时间度量来确定典型用户可能花费的时间量来查看包括在第二网页中的第二信息项。