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    • 52. 发明授权
    • Automatic detection of online commercial intention
    • 自动检测在线商业意图
    • US07831685B2
    • 2010-11-09
    • US11300748
    • 2005-12-14
    • Honghua DaiLee WangYing LiZaiqing NieJi-Rong WenLingzhi Zhao
    • Honghua DaiLee WangYing LiZaiqing NieJi-Rong WenLingzhi Zhao
    • G06F15/16G06Q30/00
    • G06Q30/02
    • Features extracted from network browser pages and/or network search queries are leveraged to facilitate in detecting a user's browsing and/or searching intent. Machine learning classifiers constructed from these features automatically detect a user's online commercial intention (OCI). A user's intention can be commercial or non-commercial, with commercial intentions being informational or transactional. In one instance, an OCI ranking mechanism is employed with a search engine to facilitate in providing search results that are ranked according to a user's intention. This also provides a means to match purchasing advertisements with potential customers who are more than likely ready to make a purchase (transactional stage). Additionally, informational advertisements can be matched to users who are researching a potential purchase (informational stage).
    • 从网络浏览器页面和/或网络搜索查询中提取的特征被利用以便于检测用户的浏览和/或搜索意图。 从这些功能构建的机器学习分类器自动检测用户的在线商业意图(OCI)。 用户的意图可以是商业的或非商业的,商业意图是信息或交易的。 在一种情况下,使用OCI排名机制与搜索引擎,以便于提供根据用户意图进行排名的搜索结果。 这也提供了一种方法来将购买广告与潜在客户相匹配,潜在客户可能准备进行购买(交易阶段)。 此外,信息广告可以与正在研究潜在购买(信息阶段)的用户匹配。
    • 56. 发明授权
    • Method and system for identifying image relatedness using link and page layout analysis
    • 使用链接和页面布局分析识别图像相关性的方法和系统
    • US07293007B2
    • 2007-11-06
    • US10834483
    • 2004-04-29
    • Wei-Ying MaJi-Rong WenXiaofei HeDeng Cai
    • Wei-Ying MaJi-Rong WenXiaofei HeDeng Cai
    • G06F7/00
    • G06F17/30864Y10S707/99931
    • A method and system for determining relatedness of images of pages based on link and page layout analysis. A link analysis system determines relatedness between images by first identifying blocks within web pages, and then analyzing the importance of the blocks to web pages, web pages to blocks, and images to blocks. Based on this analysis, the link analysis system determines the degree to which each image is related to each other image. The link analysis system may also use the relatedness of images to generate a ranking of the images. The link analysis system may also generate a vector representation of the images based on their relatedness and apply a clustering algorithm to the vector representations to identify clusters of related images.
    • 一种基于链接和页面布局分析来确定页面图像相关性的方法和系统。 链接分析系统通过首先识别网页内的块,然后分析块对网页,网页到块和图像到块的重要性来确定图像之间的相关性。 基于该分析,链路分析系统确定每个图像与彼此图像相关的程度。 链接分析系统还可以使用图像的相关性来生成图像的排序。 链接分析系统还可以基于它们的相关性生成图像的矢量表示,并将聚类算法应用于矢量表示以识别相关图像的簇。