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    • 47. 发明授权
    • Method for storing XML documents in a relational database system while exploiting XML schema
    • 在关系数据库系统中存储XML文档同时利用XML模式的方法
    • US07043487B2
    • 2006-05-09
    • US10331739
    • 2002-12-28
    • Rajasekar KrishnamurthyJayavel ShanmugasundaramEugene Jon Shekita
    • Rajasekar KrishnamurthyJayavel ShanmugasundaramEugene Jon Shekita
    • G06F17/30
    • G06F17/30595G06F17/30896Y10S707/954
    • A method for storing XML documents in a relational database system while exploiting XML Schema information to capture information about types, inheritance, equivalence classes, and integrity constraints in the generated relational schema, enabling efficient querying. The invention simplifies complex XML schema types, translates the simplified XML schema types into relational tables, and then stores relations corresponding to each XML element in relational table rows. The simplification includes grouping all occurrences of a given element together, assembling two or more element types into element groups if the schema indicates that elements of those element types will occur the same number of times, and applying a number of transformation rules to the element groups. The translation includes constructing a type graph from the simplified schema, building an element graph for each global element in the simplified schema from the type graph, and generating relational tables from the element graph.
    • 一种用于在关系数据库系统中存储XML文档的方法,同时利用XML模式信息来捕获关于生成的关系模式中的类型,继承,等价类和完整性约束的信息,从而实现高效的查询。 本发明简化了复杂的XML模式类型,将简化的XML模式类型转换为关系表,然后将对应于每个XML元素的关系存储在关系表行中。 简化包括将给定元素的所有出现分组在一起,如果模式指示这些元素类型的元素将发生相同次数,并将多个变换规则应用于元素组,则将两个或多个元素类型组合到元素组中 。 翻译包括从简化模式构建类型图,从类型图构建简化模式中的每个全局元素的元素图,以及从元素图生成关系表。
    • 49. 发明申请
    • Pricing Guaranteed Delivery Contracts in Online Display
    • 在线显示定价保证交货合同
    • US20110251964A1
    • 2011-10-13
    • US12759434
    • 2010-04-13
    • Jayavel ShanmugasundaramVijay BharadwajErik Yee
    • Jayavel ShanmugasundaramVijay BharadwajErik Yee
    • G06Q30/00G06Q10/00
    • G06Q30/0244G06Q30/02G06Q30/0273G06Q50/188
    • A method for pricing a contract for serving advertisements in an online display advertising environment comprising receiving a subject contract, the subject contract having at a target predicate for matching to a user visit, then forecasting, using a computer-based forecasting module, a set of user visits eligible to be served to the subject contract, wherein eligibility is based on matching the target predicate to a user visit (which user visit may be associated with an event predicate). Having a set of forecasted (matching) user visits, the method proceeds to select a set of eligible historical contracts that would be eligible to be served to the forecasted user visits. Finally, having a set of eligible historical contracts that would be eligible to be served to the target predicate, a curve fitting technique yields a price for the subject contract that minimizes the error in the price relative to expected user visits.
    • 一种用于在线显示广告环境中为广告服务的合同定价的方法,包括:接收主体合同,所述主体合同具有目标谓词以匹配用户访问,然后使用基于计算机的预测模块预测一组 用户访问资格被提供给主体合同,其中资格是基于将目标谓词与用户访问(该用户访问可能与事件谓词相关联)进行匹配。 拥有一组预测(匹配)用户访问,该方法将继续选择一组符合条件的合格历史合同,这些合同将有资格投放给预测的用户访问。 最后,有一套合格的符合条件的历史合同可以被提供给目标谓词,曲线拟合技术可以为主体合同提供最小化相对于预期用户访问的价格错误的价格。