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    • 42. 发明授权
    • System and method for web destination profiling
    • Web目标分析的系统和方法
    • US08676961B2
    • 2014-03-18
    • US11495932
    • 2006-07-27
    • Pavel BerkhinShanmugasundaram RavikumarAndrew TomkinsJohn Anthony Tomlin
    • Pavel BerkhinShanmugasundaram RavikumarAndrew TomkinsJohn Anthony Tomlin
    • G06F15/16
    • G06F17/30864G06F17/30702G06F17/30867G06Q30/02H04L41/12H04L67/02H04L67/20H04L67/22H04L67/306
    • An improved system and method for web destination profiling for online population-targeted advertising is provided. A web destination profiler may be provided for generating web destination profiles. Traffic may be analyzed at a particular web destination in order to understand the population visiting the web destination. The analysis of user traffic, including differentiated clickstream data, may be applied for determining known characteristics of a web destination profile. Moreover, unknown characteristics of a web destination profile may be determined using a variety of techniques including inferring characteristics by modeling traffic flow through other web destinations, estimating characteristics from other web destination profiles by predicting traffic flow through other web destinations, propagating characteristics to a web destination profile by smoothing a joint distribution of characteristics of other web destination profiles, and so forth. Web destination profiles may be used by applications such as an online application for population-targeted advertising.
    • 提供了一种用于在线面向对象广告的Web目标分析的改进的系统和方法。 可以提供web目的地分析器来生成web目的地简档。 可以在特定的网络目的地分析流量,以了解访问网络目的地的人口。 用户流量的分析(包括差分点击流数据)可以被应用于确定web目的地简档的已知特征。 此外,可以使用各种技术来确定web目的地简档的未知特性,包括通过建模通过其他web目的地的业务流来推断特征,通过预​​测通过其他web目的地的业务流来估计来自其他web目的地简档的特征,将特征传播到web 通过平滑其他web目的地简档的特征的联合分布等来实现目的地简档。 Web目标配置文件可能被诸如在线应用程序的应用程序用于针对人口的广告。
    • 44. 发明授权
    • Computer system for identifying storylines that emerge from highly ranked web search results
    • 用于识别从高排名网页搜索结果中出现的故事情节的计算机系统
    • US07895196B2
    • 2011-02-22
    • US10835983
    • 2004-04-30
    • Uma MahadevanShanmugasundaram RavikumarDandapani Sivakumar
    • Uma MahadevanShanmugasundaram RavikumarDandapani Sivakumar
    • G06F17/30
    • G06F17/30864
    • This disclosure provides a method of and service for searching for locations (e.g., web sites) on a network (e.g., the internet). The method begins by inputting a query from a user and searching the internet based on the query to produce search results (comprising web sites) in an order of relevance, where more relevant results are ordered ahead of less relevant results. However, rather than directly reporting the search results to the user as conventional search methodologies do, the invention reorganizes the search results into storylines. More specifically, the invention identifies focused vocabularies from the search results, where each focused vocabulary forms a separate storyline. In addition, the invention maximizes the number of search results that are included in each storyline, minimizes the number of search results that are included in multiple storylines; and also minimizes the number of storylines. Then the invention reports the storylines to the user.
    • 本公开提供了用于搜索网络(例如,互联网)上的位置(例如,网站)的方法和服务。 该方法通过从用户输入查询并基于查询搜索互联网,以相关性的顺序产生搜索结果(包括网站),其中在相关结果较少的情况下排序更相关的结果。 然而,传统的搜索方法不是将搜索结果直接报告给用户,而是将搜索结果重新组织成故事情节。 更具体地,本发明从搜索结果中识别重点词汇,其中每个聚焦词汇形成单独的故事情节。 此外,本发明使包含在每个故事情节中的搜索结果的数量最大化,使包含在多个故事情节中的搜索结果的数量最小化; 并最大程度地减少故事情节的数量。 然后,本发明向用户报告故事情节。
    • 45. 发明授权
    • Techniques for detecting duplicate web pages
    • 检测重复网页的技术
    • US07698317B2
    • 2010-04-13
    • US11788505
    • 2007-04-20
    • Amit SasturkarRajat AhujaShanmugasundaram RavikumarVladimir Ofitserov
    • Amit SasturkarRajat AhujaShanmugasundaram RavikumarVladimir Ofitserov
    • G06F17/00
    • G06F17/30864G06F17/2211
    • Techniques are disclosed for detecting web pages with duplicate content. In one embodiment, a set of shingles is computed for each page of a group of pages. An aggregate set of shingles is determined based on the sets of shingles computed for the group of pages. A first subset from the aggregate set of shingles is determined by selecting, from the aggregate set, shingles whose frequencies in the aggregate set exceed a specified threshold. A modified set of shingles is generated for each page of the group of pages by removing, from the set of shingles for that page, any shingle included in the first subset. One or more duplicate pages in the group of pages are determined based at least in part on the modified sets of shingles generated for the group of pages.
    • 公开了用于检测具有重复内容的网页的技术。 在一个实施例中,针对一组页面的每个页面计算一组带状块。 基于为该组页面计算的带状块的集合确定聚合的带状块组。 通过从聚合集合中选择聚合集合中的频率超过指定阈值的带状键确定来自聚合散列集合的第一子集。 通过从该页面的一组带状键移除包括在第一子集中的任何瓦片,为该组页面的每个页面生成经修改的带状块组。 至少部分地基于为该组页生成的带状块的修改的集合来确定该组页面中的一个或多个重复页面。
    • 48. 发明申请
    • System and method for measuring awareness of online advertising using captchas
    • 使用验证码测量在线广告意识的系统和方法
    • US20080133321A1
    • 2008-06-05
    • US11607579
    • 2006-12-01
    • David M. PennockShanmugasundaram RavikumarAndrew Tomkins
    • David M. PennockShanmugasundaram RavikumarAndrew Tomkins
    • G06Q30/00
    • G06Q30/02G06Q30/0242G06Q30/0256
    • An improved system and method for providing and using captchas for online advertising is provided. An advertisement may be received, embedded in a captcha and stored for use in online advertising. A question about the advertisement may also be stored along with a valid answer for use in verifying a user has received an impression of the advertisement. In response to a request received for sending a captcha with an embedded advertisement to a web browser operating on a client, a captcha with an embedded advertisement may be selected and sent to the web browser for display as part of a web page. Upon verifying the response to the question from the user is a valid answer, receipt of an impression of the advertisement may be recorded. Additionally, the awareness of an online advertisement may be measured for a target audience and reported to advertisers.
    • 提供了一种用于提供和使用用于在线广告的验证码的改进的系统和方法。 可以接收广告,嵌入在验证码中并存储以用于在线广告。 关于广告的问题也可以与用于验证用户已经接收到广告的印象的有效答案一起存储。 响应于向用户发送嵌入式广告的验证码的请求,可以选择具有嵌入式广告的验证码并发送到网络浏览器以作为网页的一部分进行显示。 在验证来自用户对问题的响应是有效答案时,可以记录广告的印象的接收。 此外,可以针对目标受众衡量在线广告的意识并向广告商报告。
    • 50. 发明申请
    • System and method for selecting object metadata evolving over time
    • 随着时间的推移,用于选择对象元数据的系统和方法
    • US20070271270A1
    • 2007-11-22
    • US11437425
    • 2006-05-19
    • Micah Joel DubinkoShanmugasundaram RavikumarJoseph Andrew MagnaniJasmine NovakPrabhakar RaghavanAndrew Tomkins
    • Micah Joel DubinkoShanmugasundaram RavikumarJoseph Andrew MagnaniJasmine NovakPrabhakar RaghavanAndrew Tomkins
    • G06F7/00
    • G06F17/30864
    • An improved system and method for selecting and visualizing object metadata evolving over time is provided. An application may generate a visualization depicting the temporal evolution of metadata describing objects in an object store over a plurality of time intervals. The application may switch between a visualization of object metadata flowing like a river or cascading like a waterfall over time. A ranked list of metadata items may be determined for some pre-selected intervals during a pre-processing step. Then at runtime when a request may be received for providing a ranked list of metadata items for a query interval, a combination of time intervals from the pre-selected time intervals may be determined that cover the query time interval, and the ranked lists of metadata items for each time interval in the combination of time intervals that cover the query time interval may be aggregated and output for visualization.
    • 提供了一种改进的系统和方法,用于随着时间的推移来选择和可视化对象元数据。 应用可以生成描绘在多个时间间隔中描述对象存储中的对象的元数据的时间演变的可视化。 应用程序可以在像河流一样流动的对象元数据的可视化或瀑布之间随着时间的流逝而进行切换。 可以在预处理步骤期间为某些预选间隔确定元数据项目的排名列表。 然后在运行时,当可以接收到用于为查询间隔提供元数据项的排序列表的请求时,可以确定来自预先选择的时间间隔的时间间隔的组合,其覆盖查询时间间隔,并且排列的元数据列表 涵盖查询时间间隔的时间间隔组合的每个时间间隔的项目可以被聚合并输出以用于可视化。