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    • 43. 发明申请
    • SYSTEM AND METHOD FOR THE INTERACTIVE INFLUENCING OF ADVERTISING MEDIA AND INFORMATIONAL MEDIA
    • 系统和方法的互动广告和游说信息媒体
    • WO2012130200A3
    • 2012-11-22
    • PCT/DE2012000242
    • 2012-03-12
    • MISSING JUERGENFIEDLER PETER
    • MISSING JUERGENFIEDLER PETERKEMPER STEPHANHEROLD UWE
    • G06Q30/02
    • G06Q30/02
    • The invention relates to an interactive system and a method for the users to influence advertising media and informational media. In particular, the system and the method are used to improve the advertising effectiveness by involving the user in the design of the advertisements. Based on the low advertising effectiveness of the existing advertising systems, the aim of the invention is to create a system and a method for the interactive influencing of advertising media and information media, wherein potential consumers are strongly involved and thus the effectiveness of the advertising is increased. Said aim is achieved in that, during the playback of the commercial information used for advertising purposes, non-commercial information transmitted to the advertising media and informational media by terminals of the users within specified time periods are associated with the commercial advertising information and played back together or separately. The advertising system proves advantageous for mobile advertising effectiveness if the non-commercial information of the users is transmitted by means of mobile-radio connections and forwarded to the advertising media located at the location of the user for the purpose of playing back said information. For widely effective mobile advertising, the interactively controllable advertising media and informational media are arranged on and/or in public means of transportation in the form of projection surfaces.
    • 本发明涉及一种交互式系统和方法用于影响在广告和信息媒介的用户。 特别是,对于提高广告效果的系统和方法,包括在广告露面的设计给用户。 从广告系统的低的广告效果出发,本发明的目的是提供用于在潜在消费者得到增强交互式广告和信息影响媒体的系统和方法,并由此增加了广告的有效性。 该目的是,虽然发送到广告和信息媒体非商业信息和再现一起或单独用户终端的规定时段内玩促销服务商业信息与商业广告信息相关联来实现的。 有利的是,移动广告效果,当通过移动技术连接的用户的非商业信息的传递,为了发挥他们被转发到位于用户所在位置的广告媒体上的广告系统已被证明。 对于具有广泛基础的移动广告在投影的形式交互可控广告和信息媒体上和/或公共交通工具内。