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31. 发明申请

WO2009158168A2 SYSTEM AND METHOD FOR DETERMINATION AND DISPLAY OF PERSONALIZED DISTANCE 审中-公开
标题翻译：用于确定和显示个人化距离的系统和方法
公开(公告)号：WO2009158168A2
公开(公告)日：2009-12-30
申请号：PCT/US2009/046258
申请日：2009-06-04
申请人： YAHOO! INC. , KALABOUKIS, Chris , HIGGINS, Christopher, W. , DAVIS, Marc , O'SULLIVAN, Joseph , ATHSANI, Athellina , MARTINEZ, Ronald , PARETTI, Christopher, T.
发明人： KALABOUKIS, Chris , HIGGINS, Christopher, W. , DAVIS, Marc , O'SULLIVAN, Joseph , ATHSANI, Athellina , MARTINEZ, Ronald , PARETTI, Christopher, T.
IPC分类号： H04W4/02 , H04W64/00
CPC分类号： G01C21/3667 , G01C21/00 , G01C21/343 , G01C21/3484 , G01C21/3679 , G06F17/3087 , G06Q30/0266 , G06Q50/01 , G06Q50/30 , H04L67/18 , H04W4/02 , H04W4/023 , H04W4/18
摘要： A system and method for determination and display of personalized distance. A request is received for the determination of a personalized distance over a network, wherein the request comprises an identification of a requesting user, and a plurality of real world entities comprising at least a starting location and an ending location. At least one route is determined between the first location and the second location. Spatial, temporal, topical, and social data available to the network relating to the requesting user and each real world entity and the route is retrieved using a global index of data available to the network. A personalized distance is calculated via the network between the first location and the second location using spatial, temporal, topical, and social data relating to the requesting user and each real world entity and the route. A representation of the personalized distance calculated for the route is displayed on a display medium.
摘要翻译：用于确定和显示个性化距离的系统和方法。接收到用于通过网络确定个性化距离的请求，其中所述请求包括请求用户的标识以及包括至少起始位置和结束位置的多个真实世界实体。在第一位置和第二位置之间确定至少一个路线。使用可用于网络的全局数据索引来检索与请求用户和每个现实世界实体以及路由有关的网络可用的空间，时间，主题和社交数据。通过第一位置和第二位置之间的网络，使用与请求用户和每个现实世界实体和路线相关的空间，时间，主题和社交数据来计算个性化距离。在路径上计算出的个性化距离的表示显示在显示介质上。

32. 发明申请

WO2009146087A1 OPEN FRAMEWORK FOR INTEGRATING, ASSOCIATING AND INTERACTING WITH CONTENT OBJECTS 审中-公开
标题翻译：集成，关联和与内容对象交互的开放框架
公开(公告)号：WO2009146087A1
公开(公告)日：2009-12-03
申请号：PCT/US2009/039212
申请日：2009-04-01
申请人： YAHOO! INC. , BOERRIES, Marco , OTT , Edward, Stanley, IV , SAFT, Keith, David , DAVIS, Marc, Eliot , KUMAR, Amit , JESSEN, Erik, Nik , CHUM, Jonathan, Merrel , GRINSTED, George , PARRY, Lee, John , TAGGART, Adam
发明人： BOERRIES, Marco , OTT , Edward, Stanley, IV , SAFT, Keith, David , DAVIS, Marc, Eliot , KUMAR, Amit , JESSEN, Erik, Nik , CHUM, Jonathan, Merrel , GRINSTED, George , PARRY, Lee, John , TAGGART, Adam
IPC分类号： G06F17/30 , G06F17/00
CPC分类号： G06F17/30867 , G06F17/30702
摘要： Information regarding a mobile user's context including but not limited to current mobile activity, social relations and associations history, and past mobile, search and browsing history is identified and converted to metadata. Metadata is also applied to content sources delivering content to a search engine or personalized content engine. The metadata is used in part to determine the relative display of content objects delivered to the mobile user as search results or a personalized aggregated information resource, e.g., home page. The user may select information, from one or more entities or search results or as presented to the user in other contexts, to be automatically delivered to the user's home page as a content feed including multiple content objects or content feeds associated with an entity. Information regarding mobile user activity permits publishers and advertisers to identify target candidates to receive advertisements or marketing materials.
摘要翻译：关于移动用户的上下文的信息包括但不限于当前的移动活动，社会关系和协会历史以及过去的移动，搜索和浏览历史，并被转换为元数据。元数据也适用于向搜索引擎或个性化内容引擎提供内容的内容源。部分地使用元数据来确定作为搜索结果或个性化聚合信息资源（例如主页）传递给移动用户的内容对象的相对显示。用户可以从一个或多个实体或搜索结果中选择信息，或者在其他上下文中呈现给用户，作为包括与实体相关联的多个内容对象或内容源的内容馈送自动传递到用户的主页。有关移动用户活动的信息允许发布者和广告商识别目标候选人接收广告或营销材料。

33. 发明申请

WO2009111167A3 METHOD AND APPARATUS FOR SOCIAL NETWORK MARKETING WITH CONSUMER REFERRAL 审中-公开
标题翻译：用消费者转介进行社交网络营销的方法和设备
公开(公告)号：WO2009111167A3
公开(公告)日：2009-12-03
申请号：PCT/US2009034445
申请日：2009-02-19
申请人： YAHOO INC , HIGGINS CHRISTOPHER WILLIAM , DAVIS MARC , O'SULLIVAN JOSEPH
发明人： HIGGINS CHRISTOPHER WILLIAM , DAVIS MARC , O'SULLIVAN JOSEPH
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0214 , G06Q50/01
摘要： A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more likely consumers by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentives.
摘要翻译：服务提供商利用消费者，行为，品牌，消费品，广告客户和倡导者的特征来确定消费品，消费者和倡导者之间的三方匹配，从而促进交互式网络上的商品，品牌或服务的消费。匹配方法通过最大化个性化宣传的估计背景价值来确定一个或多个可能的消费者。此外，服务提供商在每场比赛中捕获个性化宣传的价值，并以各种营销激励的形式分配该价值。

34. 发明申请

WO2009091656A3 SYSTEM AND METHOD FOR REAL-TIME MEDIA OBJECT-SPECIFIC COMMUNICATIONS 审中-公开
标题翻译：用于实时媒体对象特定通信的系统和方法
公开(公告)号：WO2009091656A3
公开(公告)日：2009-11-19
申请号：PCT/US2009030406
申请日：2009-01-08
申请人： YAHOO INC , HIGGINS CHRISTOPHER WILLIAM , DAVIS MARC , O'SULLIVAN JOSEPH , MARTINEZ RONALD
发明人： HIGGINS CHRISTOPHER WILLIAM , DAVIS MARC , O'SULLIVAN JOSEPH , MARTINEZ RONALD
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q50/01
摘要： A system and method to facilitate word-of-mouth advertising and sales support associated with displayed media objects on distributed networks is described. The system provides one or more advocates to a network user accessing advertising of a brand, product, or service. One or more of the advocates may be socially related to the user. User interactions with the advocates are facilitated through a real-time communication network, follow-on commercial activity is tracked, and the value of word-of-mouth advocacy is captured and distributed.
摘要翻译：描述了一种在分布式网络上促进与显示的媒体对象相关联的口碑广告和销售支持的系统和方法。该系统为网络用户提供访问品牌，产品或服务的广告的一个或多个倡导者。一个或多个倡导者可能与用户在社会上相关。通过实时通信网络促进用户与倡导者的互动，跟踪商业活动，并且捕获并分发口碑宣传的价值。

35. 发明申请

WO2009111167A2 METHOD AND APPARATUS FOR SOCIAL NETWORK MARKETING WITH CONSUMER REFERRAL 审中-公开
标题翻译：社会网络营销与消费者参与的方法与设备
公开(公告)号：WO2009111167A2
公开(公告)日：2009-09-11
申请号：PCT/US2009/034445
申请日：2009-02-19
申请人： YAHOO! INC. , HIGGINS, Christopher, William , DAVIS, Marc , O'SULLIVAN, Joseph
发明人： HIGGINS, Christopher, William , DAVIS, Marc , O'SULLIVAN, Joseph
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0214 , G06Q50/01
摘要： A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more likely consumers by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentives.
摘要翻译：服务提供者通过使用消费者，行为，品牌，消费品，广告商和倡导者的表征，在互动网络上消费商品，品牌或服务，以确定消费品，消费者和倡导者之间的三方匹配。匹配方法通过最大化个性化宣传的估计背景值来确定一个或多个可能的消费者。此外，服务提供商捕获每场比赛中个性化倡导的价值，并以各种营销奖励的形式分配该价值。

36. 发明申请

WO2009111166A3 METHOD AND APPARATUS FOR SOCIAL NETWORK MARKETING WITH ADVOCATE REFERRAL 审中-公开
公开(公告)号：WO2009111166A3
公开(公告)日：2009-09-11
申请号：PCT/US2009/034444
申请日：2009-02-19
申请人： YAHOO! INC. , HIGGINS, Christopher, William , DAVIS, Marc , O'SULLIVAN, Joseph
发明人： HIGGINS, Christopher, William , DAVIS, Marc , O'SULLIVAN, Joseph
IPC分类号： G06Q30/00 , G06Q50/00
摘要： A service provider facilitates consumption of goods, brands, or services on an interactive network using characterizations of consumers, behavior, brands, consumable goods, advertisers, and advocates to determine a three-way match between a consumable good, a consumer, and an advocate. The matching method determines one or more advocates by maximizing the estimated contextual value of personalized advocacy. Further, the service provider captures the value of the personalized advocacy in each match, and distributes that value in the form of various marketing incentive.

37. 发明申请

WO2009085413A2 COMMENT FILTERS FOR REAL-TIME MULTIMEDIA BROADCAST SESSIONS 审中-公开
标题翻译：实时多媒体广播会议的评论过滤器
公开(公告)号：WO2009085413A2
公开(公告)日：2009-07-09
申请号：PCT/US2008083172
申请日：2008-11-12
申请人： YAHOO INC , HOROWITZ STEVEN , DAVIS MARC , SLANEY MALCOLM
发明人： HOROWITZ STEVEN , DAVIS MARC , SLANEY MALCOLM
IPC分类号： H04B1/40 , H04N7/14 , H04N7/173
CPC分类号： H04N7/17318 , H04N21/4532 , H04N21/47205 , H04N21/475 , H04N21/4788 , H04N21/4882 , H04N21/8133 , Y10S707/913
摘要： Methods, apparatuses and systems directed to filtering comments presented to users in connection with multimedia content, such as video and audio content. In a particular implementation, there are two types of users of this system. A writer comments on sections of a real-time multimedia stream, while readers or viewers observe the discussion embodied by the comments that are displayed.
摘要翻译：用于过滤关于多媒体内容（例如视频和音频内容）提供给用户的评论的方法，设备和系统。在特定实现中，该系统有两种类型的用户。作家对实时多媒体流的部分进行评论，而读者或观众则观察所显示的评论所体现的讨论。

38. 发明申请

WO2009076060A2 ADVERTISING ASSOCIATED WITH MULTIMEDIA CONTENT 审中-公开
标题翻译：广告与多媒体内容相关
公开(公告)号：WO2009076060A2
公开(公告)日：2009-06-18
申请号：PCT/US2008084583
申请日：2008-11-24
申请人： YAHOO INC , ATHSANI ATHELLINA , O'SULLIVAN JOSEPH , DAVIS MARC , MARTINEZ RON , HIGGINS CHRIS
发明人： ATHSANI ATHELLINA , O'SULLIVAN JOSEPH , DAVIS MARC , MARTINEZ RON , HIGGINS CHRIS
IPC分类号： G06Q30/00
CPC分类号： G06Q30/00 , G06Q30/0201 , G06Q30/0273
摘要： A method for placing advertisements selects a first content from a variety of content, analyzes the first content for the presence of advertiser references, and matches a first advertisement from an advertiser to the first content by using the advertiser references. This method determines a set of presentation preferences for presentation of the first advertisement in conjunction with the first content and includes the set of presentation preferences with the first content. The method embeds the presentation preferences as advertising information into the first content. The method presents the first advertisement in conjunction with the first content by using the presentation preferences. It tracks the presentation of content for monetization events and stores the tracking information in a log. The monetization event includes, for example, an impression, a click, an acquisition, and/or a conversion. Further embodiments include a system and a computer readable medium for implementation of the foregoing.
摘要翻译：用于放置广告的方法从各种内容中选择第一内容，分析第一内容以存在广告商参考，并且通过使用广告商参考将来自广告主的第一广告与第一内容相匹配。该方法确定与第一内容一起呈现第一广告的呈现偏好集合，并且包括具有第一内容的呈现偏好集合。该方法将呈现偏好嵌入到第一内容中作为广告信息。该方法通过使用呈现偏好来呈现与第一内容相结合的第一广告。它跟踪营利活动内容的呈现，并将跟踪信息存储在日志中。营利事件包括例如展示，点击，获取和/或转换。另外的实施例包括用于实现前述内容的系统和计算机可读介质。

39. 发明申请

WO2008064071A2 METHODS, SYSTEMS AND APPARATUS FOR DELIVERY OF MEDIA 审中-公开
标题翻译：媒体传送的方法，系统和装置
公开(公告)号：WO2008064071A2
公开(公告)日：2008-05-29
申请号：PCT/US2007/084807
申请日：2007-11-15
申请人： YAHOO! INC. , MARTINEZ, Ronald , DAVIS, Marc
发明人： MARTINEZ, Ronald , DAVIS, Marc
IPC分类号： H04B1/40 , H04N7/173
CPC分类号： G06F17/30035 , G06Q30/0201 , G06Q30/0205
摘要： Systems, methods and apparatus for collecting data and presenting media to a user are provided. The systems generally includes a data gathering module associated with an electronic device. The data gathering module communicates gathered data to a management module, which manages at least one user profile based on the gathered data. The management module may select media for presentation to a user based on the user profile, and the selected media may be displayed to the user via a media output device co-located with the user, such as a display of the user's mobile electronic device or a television, computer, billboard or other display co- located with the user. Related methods are also provided.
摘要翻译：提供了用于向用户收集数据和呈现媒体的系统，方法和装置。系统通常包括与电子设备相关联的数据收集模块。数据采集模块将收集的数据传送到管理模块，管理模块基于收集的数据来管理至少一个用户简档。管理模块可以基于用户简档来选择用于呈现给用户的媒体，并且可以经由与用户共处的媒体输出设备（例如用户的移动电子设备的显示器）向用户显示所选择的媒体，或者电视，计算机，广告牌或与用户共同定位的其他显示器。还提供了相关方法。

40. 发明申请

WO2014005067A1 BEHAVIORAL FINGERPRINTING WITH RETAIL MONITORING 审中-公开
标题翻译：行动指示与零售监测
公开(公告)号：WO2014005067A1
公开(公告)日：2014-01-03
申请号：PCT/US2013/048664
申请日：2013-06-28
申请人： ELWHA LLC , DAVIS, Marc E. , DYOR, Matthew G. , GERRITY, Daniel A. , HUANG, Xuedong , HYDE, Roderick A. , LEVIEN, Royce A. , LORD, Richard T. , LORD, Robert W. , MALAMUD, Mark A. , MYHRVOLD, Nathan P. , TEGREENE, Clarence T.
发明人： DAVIS, Marc E. , DYOR, Matthew G. , GERRITY, Daniel A. , HUANG, Xuedong , HYDE, Roderick A. , LEVIEN, Royce A. , LORD, Richard T. , LORD, Robert W. , MALAMUD, Mark A. , MYHRVOLD, Nathan P.
IPC分类号： G06Q30/02 , H04L9/32
CPC分类号： G06Q30/02 , H04L9/3231 , H04L2209/56
摘要： Disclosed herein are example embodiments for behavioral fingerprinting with retail monitoring. For certain example embodiments, one or more devices may: (i) communicate for at least one interaction related to a user of a user device in a behavioral fingerprint habitat; or (ii) administer at least an aspect of at least one interaction related to a user of a user device in a behavioral fingerprint habitat. However, claimed subject matter is not limited to any particular described embodiments, implementations, examples, or so forth.
摘要翻译：这里公开了用于具有零售监控的行为指纹识别的示例实施例。对于某些示例性实施例，一个或多个设备可以：（i）与行为指纹栖息地中的用户设备的用户的至少一个交互进行通信; 或者（ii）在行为指纹栖息地中管理与用户设备的用户相关的至少一个交互的至少一个方面。然而，所要求保护的主题不限于任何特定的描述的实施例，实施方式，示例等。

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