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21. 发明授权

US08893131B2 System and/or method for bulk loading of records into an ordered distributed database 有权
标题翻译：将批量加载到有序分布式数据库中的记录的系统和/或方法
公开(公告)号：US08893131B2
公开(公告)日：2014-11-18
申请号：US12101443
申请日：2008-04-11
申请人： Raghu Ramakrishnan , Erik Vee , Ramana Yerneni , Utkarsh Srivastava , Brian Frank Cooper , Adam Silberstein
发明人： Raghu Ramakrishnan , Erik Vee , Ramana Yerneni , Utkarsh Srivastava , Brian Frank Cooper , Adam Silberstein
IPC分类号： G06F9/46 , G06F15/16 , G06F7/00 , G06F17/30 , G06F9/50
CPC分类号： G06F17/30339 , G06F9/505 , G06F9/5083
摘要： In a large-scale transaction such as the bulk loading of new records into an ordered, distributed database, a transaction limit such as an insert limit may be chosen, partitions on overfull storage servers may be designated to be moved to underfull storage servers, and the move assignments may be based, at least in part on the degree to which a storage server is underfull and the move and insertion costs of the partitions to be moved.
摘要翻译：在大规模交易中，例如将新记录批量加载到有序的分布式数据库中，可以选择诸如插入限制的交易限制，可以指定过度存储服务器上的分区被移动到不充分的存储服务器，以及移动分配可以至少部分地基于存储服务器欠充电的程度以及要移动的分区的移动和插入成本。

22. 发明申请

US20110029377A1 SYSTEM AND METHOD FOR FORECASTING AN INVENTORY OF ONLINE ADVERTISEMENT IMPRESSIONS BY SAMPLING IN A MAP-REDUCE FRAMEWORK 审中-公开
标题翻译：通过在地图缩小框架中采样来预测在线广告印象的存货的系统和方法
公开(公告)号：US20110029377A1
公开(公告)日：2011-02-03
申请号：US12512986
申请日：2009-07-30
申请人： Peiji Chen , Wei Li , Srinivasan Rajagopal , Erik Vee , Jack Z. Xie , Sheng Zhang
发明人： Peiji Chen , Wei Li , Srinivasan Rajagopal , Erik Vee , Jack Z. Xie , Sheng Zhang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0246 , G06Q30/0254
摘要： An improved system and method for forecasting an inventory of online advertisement impressions by sampling in a map-reduce framework is provided. In a map-reduce framework, samples of visitor profiles may be collected and matched to targeting profiles for displaying advertisements by distributed sample mappers. Sets of samples of visitor profiles matched to the targeting profiles may be mapped and distributed to reducer servers for integrating the samples collected by sample mappers into a reduction sample set for each targeting profile. Each reducer server may aggregate a count of samples of visitor profiles matched to a targeting profile, and the sets of samples of visitor profiles matched to a targeting profile may be integrated into a reduction sample set for each targeting profile. The sample reducers may forecast a targeting profile inventory for each targeting profile and output the targeting profile inventory with a reduction sample set of visitor profiles.
摘要翻译：提供了一种改进的系统和方法，用于通过在地图缩减框架中进行采样来预测在线广告印象的库存。在map-reduce框架中，可以收集访问者个人资料的样本并将其与定位配置文件匹配，以便通过分布式样本映射器显示广告。与定位配置文件匹配的访问者配置文件的样本集可以映射并分发到reducer服务器，以将样本映射器收集的样本集成到每个定位配置文件的缩减样本集中。每个减速机服务器可以聚合与定位配置文件匹配的访问者配置文件样本的计数，并且与定位配置文件匹配的访问者配置文件的样本集合可以被集成到针对每个定向配置文件的缩减样本集合中。样本缩减器可以预测每个定位配置文件的定位配置文件库存，并使用缩减的访问者配置文件样本集输出定位配置文件库存。

23. 发明申请

US20100185515A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100185515A1
公开(公告)日：2010-07-22
申请号：US12355282
申请日：2009-01-16
申请人： Ramana Yerneni , Erik Vee , Minos Garofalakis , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Mark Sordo , Donald Swanson , Sergei Vassilvitskii
发明人： Ramana Yerneni , Erik Vee , Minos Garofalakis , Srinivasan Rajagopal , Jayavel Shanmugasundaram , Mark Sordo , Donald Swanson , Sergei Vassilvitskii
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q90/00
CPC分类号： G06Q30/02 , G06Q10/087 , G06Q30/0261 , G06Q30/0269
摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating an inventory pool that represents a number of impressions deliverable to all users, then determining, from multiple past orders for booking impressions, a hierarchy of parameters utilized to target users and a number of impressions deliverable to users characterized by the parameters. The inventory pool may then be partitioned into multiple inventory pools according to the hierarchy, where each inventory pool represents a number of impressions deliverable to users characterized by parameters associated with the inventory pool. The hierarchy of pools may then be stored to a database.
摘要翻译：提供了一种用于在因特网环境中分配库存的方法和系统。系统使用的方法可以包括生成表示可向所有用户递送的展示次数的库存池，然后从多个过去的订单中确定用于预定展示的用于定向用户的参数层级以及可递送给用户的多个展示次数其特征在于参数。然后可以根据层次结构将库存池划分为多个库存池，其中每个库存池代表可由可用于与库存池相关联的参数表征的用户可交付的一些展示次数。然后可以将池的层次结构存储到数据库。

24. 发明申请

US20100185485A1 ALLOCATION OF INTERNET ADVERTISING INVENTORY 审中-公开
标题翻译：互联网广告分类
公开(公告)号：US20100185485A1
公开(公告)日：2010-07-22
申请号：US12355371
申请日：2009-01-16
申请人： Erik Vee , Donald Swanson , Jayavel Shanmugasundaram , Mark Sordo , Srinivasan Rajagopal , Martin Zinkevich , Sergei Vassilvitskii
发明人： Erik Vee , Donald Swanson , Jayavel Shanmugasundaram , Mark Sordo , Srinivasan Rajagopal , Martin Zinkevich , Sergei Vassilvitskii
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0254
摘要： A method and system for allocating inventory in an Internet environment is provided. A method employed by the system may include generating samples of representatives that represent impression inventory, where each sample represents a number of users to which impressions are deliverable. An order may be received. The order may include a number of impressions to book and target audience information. A cushion of impressions needed to guarantee delivery of the number of impressions ordered may be determined. The number of impressions ordered plus the cushion may be allocated from the samples. A contract including the target audience information, the number of impressions, and the cushion may be stored to a database.
摘要翻译：提供了一种用于在因特网环境中分配库存的方法和系统。系统使用的方法可以包括生成代表展示广告资源的代表的样本，其中每个样本表示可展示展示的用户数量。可能会收到订单。该订单可能包含许多展示以预订和定位受众群体信息。可以确定为保证交付订购的展示次数所需的印象缓冲。可以从样品中分配订购的印象数以及缓冲。可以将包含目标受众信息，展示次数和缓冲的合同存储到数据库。

25. 发明申请

US20100082412A1 SYSTEM AND METHOD FOR OPTIMIZING AN ADVERTISEMENT PLAN FOR ALLOCATING ADVERTISEMENTS TO A CONTRACT IN A NETWORK-BASED ENVIRONMENT 审中-公开
标题翻译：用于优化广告计划的系统和方法，用于将广告分配给基于网络的环境中的合同
公开(公告)号：US20100082412A1
公开(公告)日：2010-04-01
申请号：US12242696
申请日：2008-09-30
申请人： Chad Brower , Ramana Yerneni , Erik Vee , Serguei Vassilvitskii , Jayavel Shanmugasundaram , Danny Zhang , Srinivasan Rajagopal
发明人： Chad Brower , Ramana Yerneni , Erik Vee , Serguei Vassilvitskii , Jayavel Shanmugasundaram , Danny Zhang , Srinivasan Rajagopal
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241
摘要： The present invention is directed to a system and method for optimizing an advertisement plan for allocating advertisements to a contract in a network-based environment. The system and method includes determining a shadow price for an advertisement placement where the advertisement placement is associated with a user having defined characteristics. The system and method includes determining a contract price for the advertisement placement relative to a plurality of advertisement contracts for the user having the defined characteristics. The system and method includes determining an advertisement plan for allocating an advertisement to a given contract on the basis of the shadow price and the contract price. The system and method includes presenting a given advertisement associated with the given contract according to the advertisement plan on network-based output.
摘要翻译：本发明涉及一种用于在基于网络的环境中优化用于将广告分配给合同的广告计划的系统和方法。该系统和方法包括确定广告位置的影子价格，其中广告位置与具有定义的特征的用户相关联。该系统和方法包括为具有所定义特征的用户确定相对于多个广告合同的广告展示的合同价格。该系统和方法包括根据阴影价格和合同价格确定用于向给定合同分配广告的广告计划。系统和方法包括根据基于网络的输出的广告计划呈现与给定合同相关联的给定广告。

26. 发明申请

US20100082401A1 FORECASTING FOR ADVERTISING INVENTORY ALLOCATION 审中-公开
标题翻译：预测广告分配
公开(公告)号：US20100082401A1
公开(公告)日：2010-04-01
申请号：US12240749
申请日：2008-09-29
申请人： Erik Vee , Ramana Yerneni , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Srinivasan Rajagopal
发明人： Erik Vee , Ramana Yerneni , Jayavel Shanmugasundaram , Sergei Vassilvitskii , Srinivasan Rajagopal
IPC分类号： G06Q30/00 , G06Q90/00
CPC分类号： G06Q30/02 , G06Q30/0202 , G06Q30/0277
摘要： Subject matter disclosed herein relates to a system for managing online advertising, and in particular, to pricing of advertising inventory and its allocation to advertising campaigns.
摘要翻译：本文公开的主题涉及用于管理在线广告的系统，特别涉及广告库存的定价及其对广告活动的分配。

27. 发明申请

US20080114759A1 DERIVING USER INTENT FROM A USER QUERY 有权
标题翻译：从用户查询获取用户信息
公开(公告)号：US20080114759A1
公开(公告)日：2008-05-15
申请号：US11750512
申请日：2007-05-18
申请人： Sihem Amer Yahia , Jayavel Shanmugasundaram , Utkarsh Srivastava , Erik Vee
发明人： Sihem Amer Yahia , Jayavel Shanmugasundaram , Utkarsh Srivastava , Erik Vee
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： A system and method for deriving user intent from a query. The system includes a query engine, and an advertisement engine. The query engine receives a query from the user. The query engine analyzes the query to determine a query intent that is matched to a domain. The query may be further analyzed to derive predicate values based on the query and the domain hierarchy. The domain and associated information may then be matched to a list of advertisements. The advertisement may be assigned an ad match score based on a correlation between the query information and various listing information provided in the advertisement.
摘要翻译：一种用于从查询中导出用户意图的系统和方法。该系统包括查询引擎和广告引擎。查询引擎从用户接收查询。查询引擎分析查询以确定与域匹配的查询意图。可以进一步分析查询以基于查询和域层次结构导出谓词值。然后可以将域和相关联的信息与广告列表进行匹配。可以基于查询信息和广告中提供的各种列表信息之间的相关性，向广告分配广告匹配分数。

28. 发明申请

US20120004957A1 FORECASTING SUPPLY FOR ADVERTISEMENTS ACCORDING TO A NON-PARAMETRIC SUPPLY MODEL 审中-公开
标题翻译：根据非参数供应模型预测广告供应
公开(公告)号：US20120004957A1
公开(公告)日：2012-01-05
申请号：US12829593
申请日：2010-07-02
申请人： Datong Chen , Erik Vee , Jayanth Anandaram , Qi He , Jayavel Shanmugasundaram , Peiji Chen
发明人： Datong Chen , Erik Vee , Jayanth Anandaram , Qi He , Jayavel Shanmugasundaram , Peiji Chen
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/0241
摘要： Methods, systems, and apparatuses for generating supply forecasts for advertisement impressions are provided. Supply forecasts for future advertisement inventory are enabled to be determined that match attribute values received from a requester in a query or “contract.” Such supply forecasts may be determined based on cumulative or non-cumulative supply forecast values, and may be determined based on time series of supply forecast values for individual impressions or for blocks of impressions.
摘要翻译：提供了用于生成广告印象的供应预测的方法，系统和设备。供应未来广告库存的预测能够被确定为匹配在查询或“合同”中从请求者接收的属性值。这种供应预测可以基于累积或非累积供应预测值来确定，并且可以基于个别展示次数或展示次数的供应预测值的时间序列。

29. 发明申请

US20110231248A1 IMPRESSION-TREND TECHNIQUES FOR PROVIDING A DISPLAY ADVERTISING SUPPLY FORECAST 有权
标题翻译：用于提供展示广告供应预测的印象 - 趋势技术
公开(公告)号：US20110231248A1
公开(公告)日：2011-09-22
申请号：US12726149
申请日：2010-03-17
申请人： Erik Vee , Jayavel Shanmugasundaram , Long Ji Lin , Peiji Chen , Datong Chen , Qi He
发明人： Erik Vee , Jayavel Shanmugasundaram , Long Ji Lin , Peiji Chen , Datong Chen , Qi He
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0246 , G06Q30/00
摘要： Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values.
摘要翻译：本文描述了使用印象趋势技术来提供展示广告供应预测的技术。展示广告供应预测是对未来时间段内具有指定属性值的展示次数的估计值。例如，指定的属性值可以描述广告客户希望放置广告的展示次数。印象趋势技术是一种预测技术，其使用关于过去展示的趋势来预测指定属性值的未来展示次数。过去的展示包括与指定的属性值相关的属性值。

30. 发明授权

US07974976B2 Deriving user intent from a user query 有权
标题翻译：从用户查询中导出用户意图
公开(公告)号：US07974976B2
公开(公告)日：2011-07-05
申请号：US11750512
申请日：2007-05-18
申请人： Sihem Amer Yahia , Jayavel Shanmugasundaram , Utkarsh Srivastava , Erik Vee
发明人： Sihem Amer Yahia , Jayavel Shanmugasundaram , Utkarsh Srivastava , Erik Vee
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： A system and method for deriving user intent from a query. The system includes a query engine, and an advertisement engine. The query engine receives a query from the user. The query engine analyzes the query to determine a query intent that is matched to a domain. The query may be further analyzed to derive predicate values based on the query and the domain hierarchy. The domain and associated information may then be matched to a list of advertisements. The advertisement may be assigned an ad match score based on a correlation between the query information and various listing information provided in the advertisement.
摘要翻译：用于从查询中导出用户意图的系统和方法。该系统包括查询引擎和广告引擎。查询引擎从用户接收查询。查询引擎分析查询以确定与域匹配的查询意图。可以进一步分析查询以基于查询和域层次结构导出谓词值。然后可以将域和相关联的信息与广告列表进行匹配。可以基于查询信息和广告中提供的各种列表信息之间的相关性，向广告分配广告匹配分数。

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