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    • 21. 发明申请
    • MICROSITE MODELS
    • 微型模型
    • WO2011146874A2
    • 2011-11-24
    • PCT/US2011/037399
    • 2011-05-20
    • GOOGLE INC.KUHN, ChristinaJAIN, Ravi
    • KUHN, ChristinaJAIN, Ravi
    • G06F17/30864G06Q30/02G06Q30/0251
    • This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of generating a directed graph of a mobile application, each node of the directed graph corresponding to an annotated page view of the mobile application; converting, using one or more processors, the directed graph into a microsite of the mobile application; crawling the microsite to identify keywords for the mobile application; and using the identified keywords to identify candidate advertisements to present to users of the mobile application. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
    • 本说明书描述了与内容呈现有关的技术。 通常,本说明书中描述的主题的一个方面可以体现在包括生成移动应用的有向图的动作的方法中,有向图的每个节点对应于移动应用的注释页面视图; 使用一个或多个处理器将有向图转换成移动应用的微站点; 爬行微型站点以识别移动应用程序的关键字; 以及使用所识别的关键字来识别候选广告以呈现给移动应用的用户。 该方面的其他实施例包括相应的系统,装置和计算机程序产品。
    • 26. 发明申请
    • LOCATION-BASED ADVERTISEMENT CONVERSIONS
    • 基于位置的广告转换
    • WO2011137123A2
    • 2011-11-03
    • PCT/US2011/033966
    • 2011-04-26
    • GOOGLE INC.LIN, Jennifer W.KRISHNAKUMAR, AnitaJAIN, Ravi
    • LIN, Jennifer W.KRISHNAKUMAR, AnitaJAIN, Ravi
    • G06Q40/00
    • G06Q30/02G06Q30/0246
    • In general, this specification relates to content presentation. One aspect of the subject matter described in this specification can be embodied in methods that include the actions of presenting one or more content items to a user, each content item being associated with a conversion location; logging an identifier for each of the one or more content items presented to the user; receiving a location and user identifier from the user; using the user identifier to identify the one or more content items presented to the user and comparing, using one or more processors, the location to the conversion location of the one or more content items presented to the user; and logging a conversion for a particular presented content item having a conversion location matching the received location. Other embodiments of this aspect include corresponding systems, apparatus, and computer program products.
    • 通常,本说明书涉及内容呈现。 本说明书中描述的主题的一个方面可以体现在包括向用户呈现一个或多个内容项目的动作的方法中,每个内容项目与转换位置相关联; 记录呈现给所述用户的所述一个或多个内容项目中的每一个的标识符; 从用户接收位置和用户标识符; 使用所述用户标识符来标识呈现给所述用户的一个或多个内容项目,并且使用一个或多个处理器将所述位置与所呈现给所述用户的所述一个或多个内容项目的转换位置进行比较; 并记录具有与接收到的位置匹配的转换位置的特定呈现内容项目的转换。 该方面的其他实施例包括相应的系统,装置和计算机程序产品。
    • 27. 发明申请
    • CONTENT DISTRIBUTION FOR MOBILE DEVICE
    • 移动设备的内容分发
    • WO2010017098A2
    • 2010-02-11
    • PCT/US2009/052357
    • 2009-07-31
    • GOOGLE INC.LIN, Jennifer, W.YONG, Kuan-loongJAIN, Ravi
    • LIN, Jennifer, W.YONG, Kuan-loongJAIN, Ravi
    • G06Q50/00H04W4/00
    • G06F8/20G06Q30/0267
    • Among other disclosed subject matter, a computer-implemented method for providing content distribution for a mobile device includes providing a software development kit to a developer for developing an application for a mobile device. The software development kit includes an object to be inserted into the application and configured for requesting content for the application. The method includes identifying a context parameter regarding the application for use in selecting content to be distributed to the application on the mobile device. The method includes forwarding the content to the mobile device, the content being selected using the context parameter and configured to be presented to a user of the mobile device.
    • 在其他公开的主题中,用于提供移动设备的内容分发的计算机实现的方法包括向开发者提供软件开发工具包以开发用于移动设备的应用。 软件开发工具包包括要插入到应用程序中并被配置用于请求应用程序的内容的对象。 该方法包括识别关于用于选择要分发给移动设备上的应用的内容的应用的上下文参数。 该方法包括将内容转发到移动设备,使用上下文参数选择内容,并将其配置为呈现给移动设备的用户。