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11. 发明授权

US09058613B2 Hybrid advertising campaign 有权
标题翻译：混合广告活动
公开(公告)号：US09058613B2
公开(公告)日：2015-06-16
申请号：US13269154
申请日：2011-10-07
申请人： Sridhar Ramaswamy , Angela Chunwah Lai , Mark A. Foltz , Ariel H. Bardin , Julie Black , Joerg Heilig , Thomas R. Stanis
发明人： Sridhar Ramaswamy , Angela Chunwah Lai , Mark A. Foltz , Ariel H. Bardin , Julie Black , Joerg Heilig , Thomas R. Stanis
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0271 , G06Q30/02 , G06Q30/0243 , G06Q30/0251 , G06Q30/0254 , G06Q30/0277
摘要： Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
摘要翻译：收到与广告系列相关的关键字和刊登位置标准。接收到指定web属性（例如网页）的广告请求，并且识别由web属性所满足的关键字和放置标准。根据确定的关键字和放置标准，选择要提供的网络媒体资源的广告。

12. 发明授权

US08700452B1 Automatically switching between pricing models for services 有权
标题翻译：自动切换服务的定价模式
公开(公告)号：US08700452B1
公开(公告)日：2014-04-15
申请号：US12262737
申请日：2008-10-31
申请人： Wendy R. McKennon , Bhavesh R. Mehta , Dustin S. Jackson , Abhinay Sharma , Scott S. Benson , Andrew E. Silverman , Dan Siroker , Robert Kniaz , Nicholas C. Fox , Markus Mock , James A. Gallagher , Benjamin A. Hardy , Mark K. Rose , Kai Chen , Joerg Heilig
发明人： Wendy R. McKennon , Bhavesh R. Mehta , Dustin S. Jackson , Abhinay Sharma , Scott S. Benson , Andrew E. Silverman , Dan Siroker , Robert Kniaz , Nicholas C. Fox , Markus Mock , James A. Gallagher , Benjamin A. Hardy , Mark K. Rose , Kai Chen , Joerg Heilig
IPC分类号： G06Q30/00 , G06Q90/00
CPC分类号： G06Q90/00 , G06Q30/02 , G06Q30/04
摘要： Methods, systems, and apparatus, including computer program products, that can include receiving from an advertiser a request for billing based on a first measure of services, determining from quality data related to the advertiser whether the first measure of services can be converted with sufficient confidence to a second measure of services, providing services according to the first measure of services, monitoring stability data indicative of the stability of the relationship between the first measure of services and the second measure of services, and automatically switching from one to another mode of determining a price to be charged the customer for services provided.
摘要翻译：方法，系统和装置，包括计算机程序产品，其可以包括基于第一服务测量从广告商接收计费请求，从与广告商相关的质量数据确定是否能够以足够的方式转换服务的第一度量对第二项服务的信心，根据服务的第一测量提供服务，监测稳定性数据，指示第一测量服务与第二测量服务之间的关系的稳定性，并自动切换到另一种模式确定为客户提供的服务收取的价格。

13. 发明授权

US08473339B1 Automatically switching between pricing models for services 有权
标题翻译：自动切换服务的定价模式
公开(公告)号：US08473339B1
公开(公告)日：2013-06-25
申请号：US13559137
申请日：2012-07-26
申请人： Wendy R. McKennon , Bhavesh R. Mehta , Dustin S. Jackson , Abhinay Sharma , Scott S. Benson , Andrew E. Silverman , Dan Siroker , Robert Kniaz , Nicholas C. Fox , Markus Mock , James A. Gallagher , Benjamin A. Hardy , Mark K. Rose , Kai Chen , Joerg Heilig
发明人： Wendy R. McKennon , Bhavesh R. Mehta , Dustin S. Jackson , Abhinay Sharma , Scott S. Benson , Andrew E. Silverman , Dan Siroker , Robert Kniaz , Nicholas C. Fox , Markus Mock , James A. Gallagher , Benjamin A. Hardy , Mark K. Rose , Kai Chen , Joerg Heilig
IPC分类号： G06Q30/00
CPC分类号： G06Q90/00 , G06Q30/02 , G06Q30/04
摘要： Methods, systems, and apparatus, including computer program products, that can include receiving from an advertiser a request for billing based on a first measure of services, determining from quality data related to the advertiser whether the first measure of services can be converted with sufficient confidence to a second measure of services, providing services according to the first measure of services, monitoring stability data indicative of the stability of the relationship between the first measure of services and the second measure of services, and automatically switching from one to another mode of determining a price to be charged the customer for services provided.
摘要翻译：包括计算机程序产品在内的方法，系统和装置，包括计算机程序产品，其可以包括基于第一服务测量从广告商接收计费请求，从与广告商相关的质量数据确定是否能够以足够的方式转换第一服务量对第二项服务的信心，根据服务的第一测量提供服务，监测稳定性数据，指示第一测量服务与第二测量服务之间的关系的稳定性，并自动切换到另一种模式确定为客户提供的服务收取的价格。

14. 发明授权

US08036936B2 Hybrid advertising campaign 有权
标题翻译：混合广告活动
公开(公告)号：US08036936B2
公开(公告)日：2011-10-11
申请号：US12033590
申请日：2008-02-19
申请人： Sridhar Ramaswamy , Angela Chunwah Lai , Mark A. Foltz , Ariel H. Bardin , Julie Black , Joerg Heilig , Thomas R. Stanis
发明人： Sridhar Ramaswamy , Angela Chunwah Lai , Mark A. Foltz , Ariel H. Bardin , Julie Black , Joerg Heilig , Thomas R. Stanis
IPC分类号： G06F17/30
CPC分类号： G06Q30/0271 , G06Q30/02 , G06Q30/0243 , G06Q30/0251 , G06Q30/0254 , G06Q30/0277
摘要： Keywords and placement criteria related to a campaign are received. An advertisement request that specifies a web property, e.g., a web page, is received, and keywords and placement criteria that are satisfied by the web property are identified. Based on the identified keywords and placement criteria, an advertisement to be provided with the web property is selected.
摘要翻译：收到与广告系列相关的关键字和刊登位置标准。接收到指定web属性（例如网页）的广告请求，并且识别由web属性所满足的关键字和放置标准。根据确定的关键字和放置标准，选择要提供的网络媒体资源的广告。

15. 发明申请

US20110040617A1 MANAGEMENT OF PUBLISHER YIELD 审中-公开
标题翻译：出版社管理
公开(公告)号：US20110040617A1
公开(公告)日：2011-02-17
申请号：US12539304
申请日：2009-08-11
申请人： Rajas Moonka , Sean Harvey , Jason C. Miller , Joerg Heilig
发明人： Rajas Moonka , Sean Harvey , Jason C. Miller , Joerg Heilig
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0247 , G06Q30/0273 , G06Q30/0277
摘要： Publisher yield can be managed by establishing a revenue model that represents a relationship between ad revenue for a publisher of a web site and a plurality of parameters. The parameters can include, e.g., a minimum price for an advertiser to place an ad on a web page of the web site through an ad network, a number of advertiser ads presented on the web page, and a number of house ads presented on the web page. Values of the parameters are adjusted based on the revenue model to increase the ad revenue to the publisher. This may include adjusting the minimum price for an advertiser to place an ad on the web page through the ad network, the number of advertiser ads presented on the web page, and/or the number of house ads presented on the web page.
摘要翻译：发行商收益率可以通过建立代表网站发布商的广告收入与多个参数之间的关系的收入模型进行管理。这些参数可以包括例如广告商通过广告网络在网站的网页上放置广告的最低价格，在网页上呈现的广告商广告数量以及在网页上呈现的一些内部广告网页。根据收入模式调整参数值，以便向发布商增加广告收入。这可以包括调整广告商通过广告网络在网页上放置广告的最低价格，在网页上呈现的广告商广告的数量和/或网页上呈现的自家广告的数量。

16. 发明申请

US20080275757A1 Metric Conversion for Online Advertising 审中-公开
标题翻译：在线广告的公制转换
公开(公告)号：US20080275757A1
公开(公告)日：2008-11-06
申请号：US12025642
申请日：2008-02-04
申请人： Abhinay Sharma , Kai Chen , Rob Kniaz , Joerg Heilig
发明人： Abhinay Sharma , Kai Chen , Rob Kniaz , Joerg Heilig
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q10/063 , G06Q30/0201 , G06Q30/0273
摘要： Methods, systems and computer program products for estimating a CPC bid (eCPC) as a function of a target CPA bid based on predictive data (e.g., predicted conversion rate) have been described. The eCPC parameter can be used to develop a model that could be used to charge advertisers on a CPA basis while crediting publishers on a CPC basis.
摘要翻译：已经描述了用于基于预测数据（例如，预测的转换率）来估计作为目标CPA出价的函数的CPC出价（eCPC）的方法，系统和计算机程序产品。 eCPC参数可用于开发可用于以CPA为单位向广告客户收费的模型，同时以CPC为单位记录发布商。

17. 发明授权

US06889297B2 Methods and systems for eliminating data redundancies 有权
标题翻译：消除数据冗余的方法和系统
公开(公告)号：US06889297B2
公开(公告)日：2005-05-03
申请号：US10104317
申请日：2002-03-22
申请人： Oliver Krapp , Thorsten Laux , Joerg Heilig
发明人： Oliver Krapp , Thorsten Laux , Joerg Heilig
IPC分类号： H03M7/30 , G06F12/00
CPC分类号： G06F17/30067 , H03M7/30 , Y10S707/99953 , Y10S707/99955
摘要： Methods, systems, and articles of manufacture consistent with the present invention eliminate data redundancies. A first data block identifier is obtained for a first data block, the first data block identifier being calculated based on data of the first data block. It is determined whether a second data block identifier matching the first data block identifier exists, the second data block identifier being calculated based on data of a second data block. When it is determined that the second data block identifier matching the first data block identifier exists, the first data block identifier is indicated as being is redundant.
摘要翻译：与本发明一致的方法，系统和制品消除了数据冗余。对于第一数据块获得第一数据块标识符，基于第一数据块的数据来计算第一数据块标识符。确定是否存在与第一数据块标识符匹配的第二数据块标识符，基于第二数据块的数据来计算第二数据块标识符。当确定存在与第一数据块标识符匹配的第二数据块标识符时，第一数据块标识符被表示为多余的。

18. 发明授权

US09754285B1 Identifying alternate content distribution locations 有权
公开(公告)号：US09754285B1
公开(公告)日：2017-09-05
申请号：US12570729
申请日：2009-09-30
申请人： Robert F. Day , John W. Merrill , Joerg Heilig
发明人： Robert F. Day , John W. Merrill , Joerg Heilig
IPC分类号： G06Q30/02
CPC分类号： G06Q30/0255 , G06Q30/0251 , G06Q30/0277
摘要： A selected target location is used as a basis for selecting an alternate target location for distribution of content. The alternate target location is selected based on historical information about user activity involving the selected target location and may include an analysis of time records associated with locations included in the historical data.

19. 发明申请

US20100306048A1 Matching Content Providers and Interested Content Users 审中-公开
标题翻译：匹配的内容提供商和感兴趣的内容用户
公开(公告)号：US20100306048A1
公开(公告)日：2010-12-02
申请号：US12507674
申请日：2009-07-22
申请人： Adrian Dumitru Corduneanu , Eyal Manor , Scott Spencer , Joerg Heilig
发明人： Adrian Dumitru Corduneanu , Eyal Manor , Scott Spencer , Joerg Heilig
IPC分类号： G06Q30/00
CPC分类号： G06Q30/08 , G06Q30/02 , G06Q30/0241 , G06Q30/0246 , G06Q30/0275
摘要： Methods, systems, and apparatuses to match content providers and interested content users are described. Input indicating an accessing of a network location by a user is received along with the user's identifier. The identifier is obfuscated and transmitted to a content provider configured to provide content to the user at the network location. A re-direct identifier is transmitted to the user instructing the user to directly contact the content provider. When the user contacts the content provider, the user transmits a provider-specific identifier by which the content provider identifies the user and the obfuscated user identifier. The content provider updates a database of obfuscated user identifiers and provider-specific user identifiers based on the received identifiers. Thus, the content provider is enabled to identify interested users based on obfuscated and provider-specific user identifiers.
摘要翻译：描述了匹配内容提供商和感兴趣的内容用户的方法，系统和装置。与用户的标识符一起接收指示用户访问网络位置的输入。标识符被模糊化并被发送到被配置为在网络位置处向用户提供内容的内容提供商。向用户发送重新直接标识符，指示用户直接联系内容提供商。当用户联系内容提供商时，用户发送内容提供者识别用户的标识符和混淆的用户标识符。内容提供者基于接收到的标识符更新混淆的用户标识符和提供者特定用户标识符的数据库。因此，允许内容提供商基于模糊化和提供者特定的用户标识符识别感兴趣的用户。

20. 发明申请

US20100114716A1 NETWORK PROXY BIDDING SYSTEM 有权
标题翻译：网络代理投标系统
公开(公告)号：US20100114716A1
公开(公告)日：2010-05-06
申请号：US12607690
申请日：2009-10-28
申请人： Joerg Heilig , Scott Spencer , Rahul Bafna , Wayne W. Lin
发明人： Joerg Heilig , Scott Spencer , Rahul Bafna , Wayne W. Lin
IPC分类号： G06Q30/00
CPC分类号： G06Q30/0275 , G06Q30/02 , G06Q30/08
摘要： Methods, systems and computer program products for submitting a network proxy bid and replacing the network proxy bid with an actual bid associated with advertisement placement are described. In some implementations, instead of submitting a static bid, an advertiser can submit a network proxy bid to an advertising exchange. A network proxy bid can indicate to the advertising exchange that the advertiser wishes to receive a call back from the advertising exchange when an impression matching targeting criteria specified by the advertiser becomes available. The advertiser then can calculate and submit an actual static bid to replace the network proxy bid in response to the call back.
摘要翻译：描述用于提交网络代理出价并用与广告布置相关联的实际出价代替网络代理出价的方法，系统和计算机程序产品。在某些实现中，广告客户可以向广告交易所提交网络代理出价，而不是提交静态出价。网络代理出价可以向广告交易所指示当广告客户指定的与展示匹配的定位条件变得可用时，广告商希望从广告交易所接收回叫。然后，广告客户可以计算并提交实际的静态出价，以替换响应回叫的网络代理出价。

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