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    • 11. 发明授权
    • Creating targeting information for a user
    • 为用户创建定位信息
    • US08909631B1
    • 2014-12-09
    • US13217605
    • 2011-08-25
    • Rohan SethJoshua J. SacksMichele CovellMichael ChuShumeet BalujaDavid Marwood
    • Rohan SethJoshua J. SacksMichele CovellMichael ChuShumeet BalujaDavid Marwood
    • G06F7/00G06F17/30
    • G06F17/3087G06Q30/02
    • Methods, systems, and computer program products, including computer programs encoded on a computer readable storage medium, for providing content to a user based on the mode of the user. A method includes: providing a data structure that includes query logs; processing query logs to determine candidate queries that satisfy a criteria, the processing including determining a location of interest, if any, for each query log entry and where the criteria requires an entry to have been submitted from a location that is different from a location of interest associated with the entry; evaluating the candidate queries to determine targeting information for the location of interest; receiving a request for content from a user that is proximate to the location of interest or has expressed an interest in the location of interest; and providing content to the user based at least in part on the targeting information.
    • 方法,系统和计算机程序产品,包括在计算机可读存储介质上编码的计算机程序,用于基于用户的模式向用户提供内容。 一种方法包括:提供包括查询日志的数据结构; 处理查询日志以确定满足条件的候选查询,所述处理包括为每个查询日志条目确定感兴趣的位置(如果有的话),并且其中标准要求从不同于位置的位置提交条目 与入场有关的利息; 评估候选查询以确定感兴趣的位置的目标信息; 接收来自接近感兴趣位置的用户的内容请求,或者对感兴趣的位置表示兴趣; 以及至少部分地基于所述目标信息向所述用户提供内容。
    • 14. 发明授权
    • Selecting keywords using co-visitation information
    • 使用共同访问信息选择关键字
    • US08572096B1
    • 2013-10-29
    • US13297544
    • 2011-11-16
    • Rohan SethShumeet BalujaDandapani SivakumarDeepak Ravichandran
    • Rohan SethShumeet BalujaDandapani SivakumarDeepak Ravichandran
    • G06F17/30
    • G06F17/30867G06Q10/10
    • Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for selecting keywords for resources. In one aspect, a method includes identifying a particular online resource that includes non-text content. Co-visitation data are obtained for the particular resource. The co-visitation data specify one or more co-requested online resources for the particular online resource. Each of the co-requested online resources were requested by a user device within a threshold period of the request for the particular online resource by the user device. Keywords are identified for each of the co-requested online resources, and can include keywords that were selected based on text content of the co-requested online resource. One or more of the identified keywords are selected as keywords for the particular resource.
    • 方法,系统和装置,包括在计算机存储介质上编码的计算机程序,用于选择资源的关键字。 一方面,一种方法包括识别包括非文本内容的特定在线资源。 获取特定资源的共访问数据。 共同访问数据指定特定在线资源的一个或多个共同请求的在线资源。 在用户设备对特定在线资源的请求的阈值期间内,由用户设备请求每个共同请求的在线资源。 针对每个共同请求的在线资源标识关键字,并且可以包括基于共同请求的在线资源的文本内容而选择的关键字。 选择一个或多个所识别的关键词作为特定资源的关键字。