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11. 发明申请

WO2010025170A2 REQUESTING A SERVICE 审中-公开
标题翻译：请求服务
公开(公告)号：WO2010025170A2
公开(公告)日：2010-03-04
申请号：PCT/US2009055014
申请日：2009-08-26
申请人： GOOGLE INC , TSUN STEPHEN , SKAKKEBAEK JENS U , PEARCY BRANDON , AGARWAL ANURAG
发明人： TSUN STEPHEN , SKAKKEBAEK JENS U , PEARCY BRANDON , AGARWAL ANURAG
IPC分类号： G06Q50/00 , G06F17/30 , G06Q30/00
CPC分类号： G06Q30/02
摘要： Among other disclosed subject matter, a computer-implemented method for requesting a service includes accessing a universal tag included in media content on a first device. The universal tag is configured for use in requesting content relating to any of a plurality of services for a portion of the media content. The method includes receiving service information for the media content, the service information indicating at least a first service of the plurality of services as being assigned to the portion. The method includes generating a request for the first service identified by the service information, the request generated using the universal tag.
摘要翻译：在所公开的主题中，用于请求服务的计算机实现的方法包括访问包括在第一设备上的媒体内容中的通用标签。通用标签被配置为用于请求与用于媒体内容的一部分的多个服务中的任何服务有关的内容。该方法包括接收媒体内容的服务信息，服务信息指示多个服务中的至少第一服务被分配给该部分。该方法包括生成对由服务信息识别的第一服务的请求，该请求使用通用标签生成。

12. 发明申请

WO2012030848A3 USER LIST GENERATION AND IDENTIFICATION 审中-公开
标题翻译：用户列表生成和标识
公开(公告)号：WO2012030848A3
公开(公告)日：2012-07-05
申请号：PCT/US2011049770
申请日：2011-08-30
申请人： GOOGLE INC , FURMAN VADIM , AGARWAL ANURAG , MOONKA RAJAS
发明人： FURMAN VADIM , AGARWAL ANURAG , MOONKA RAJAS
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0255
摘要： Methods, systems, computer program products and techniques are described for presenting content. One method includes generating, by a data exchange engine executing on one or more processors, one or more user lists based on owned or permissioned data; importing, by the data exchange engine, user specific data from at least one of a browser, a third-party server, or an advertising database; generating, by the data exchange engine, one or more associations between one or more user lists and the imported user specific data, wherein the associations define whether user specific data correlates to one or more predefined definitions associated with a given user list; storing the associations; and providing user list identifying information to subscribers to a given user list in response to receipt of a content request from a user included in a respective user list.
摘要翻译：描述了用于呈现内容的方法，系统，计算机程序产品和技术。一种方法包括通过在一个或多个处理器上执行的数据交换引擎基于拥有或许可的数据生成一个或多个用户列表; 由数据交换引擎从浏览器，第三方服务器或广告数据库中的至少一个导入用户特定的数据; 由所述数据交换引擎生成一个或多个用户列表与导入的用户特定数据之间的一个或多个关联，其中所述关联定义用户特定数据是否与与给定用户列表相关联的一个或多个预定义定义相关; 存储关联; 以及响应于来自包括在相应用户列表中的用户的内容请求的接收，向给定用户列表的订户提供用户列表标识信息。

13. 发明申请

WO2012031044A3 METHODS AND APPARATUS TO CLUSTER USER DATA 审中-公开
标题翻译：聚类用户数据的方法和设备
公开(公告)号：WO2012031044A3
公开(公告)日：2012-06-28
申请号：PCT/US2011050096
申请日：2011-08-31
申请人： GOOGLE INC , GOENKA VISHAL , AGARWAL ANURAG , QAMRA ARUN DEV , PAPAVASSILIOU VASSILIS , HARADA DAISHI , MOONKA RAJAS , MONSEES DAVID
发明人： GOENKA VISHAL , AGARWAL ANURAG , QAMRA ARUN DEV , PAPAVASSILIOU VASSILIS , HARADA DAISHI , MOONKA RAJAS , MONSEES DAVID
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q50/00
CPC分类号： G06Q30/0242 , G06Q30/0241 , G06Q30/0251 , G06Q30/0271 , G06Q30/0275
摘要： Among other disclosed subject matter, a computer-implemented method includes receiving a first data set associated with a first data provider. The first data set includes a first set of data attributes associated with a first set of users. The method includes receiving a second data set associated with a second different data provider. The second data set includes a second set of data attributes associated with a second set of users. The method includes generating user cluster information based at least in part on at least one common data attribute associated with the first set of users and the second set of users. The method includes providing the user cluster information to a data purchaser.
摘要翻译：在其他公开的主题中，计算机实现的方法包括接收与第一数据提供者相关联的第一数据集。第一数据集包括与第一组用户相关联的第一组数据属性。该方法包括接收与第二不同数据提供者相关联的第二数据集。第二数据集包括与第二组用户相关联的第二组数据属性。该方法至少部分地基于与第一组用户和第二组用户相关联的至少一个公共数据属性来生成用户集群信息。该方法包括将用户集群信息提供给数据购买者。

14. 发明申请

WO2012031142A3 PRICING MODELS FOR USER-RELATED DATA 审中-公开
标题翻译：用户相关数据的定价模型
公开(公告)号：WO2012031142A3
公开(公告)日：2012-06-07
申请号：PCT/US2011050233
申请日：2011-09-01
申请人： GOOGLE INC , AGARWAL ANURAG , MOONKA RAJAS , ZAMIR OREN E
发明人： AGARWAL ANURAG , MOONKA RAJAS , ZAMIR OREN E
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q50/00
CPC分类号： G06Q30/02 , G06Q30/0254
摘要： The subject matter of this specification can be embodied in, among other things computer-implemented methods for pricing user-related data including receiving, from an advertiser, a subscription to a set of data related to multiple persons. The set of data includes data related to a person and is provided by a data provider. The method includes providing access to the set of data to the advertiser. The method includes receiving offers for an advertisement slot from the advertiser and other advertisers. The advertisement slot is associated with the data related to the person. The method includes selecting at least one of the offers for the advertisement slot. The method includes debiting the advertiser having the subscription for the set of data. The method includes debiting an advertiser having the selected offer for the advertisement slot. The method includes compensating the data provider for the set of data.
摘要翻译：本说明书的主题可以体现在用于定价用户相关数据的计算机实现的方法中，包括从广告商接收对与多个人有关的一组数据的订阅。该组数据包括与人相关的数据并且由数据提供者提供。该方法包括向广告商提供对该组数据的访问。该方法包括从广告商和其他广告商接收广告时隙的提议。广告位与与该人相关的数据相关联。该方法包括选择用于广告时隙的优惠中的至少一个。该方法包括对具有对该组数据的订阅的广告客户进行借记。该方法包括对具有针对广告时隙的所选优惠的广告客户进行借记。该方法包括补偿该数据集的数据提供者。

15. 发明申请

WO2012031019A2 USER CONTROL OF USER-RELATED DATA 审中-公开
标题翻译：用户控制用户相关数据
公开(公告)号：WO2012031019A2
公开(公告)日：2012-03-08
申请号：PCT/US2011050059
申请日：2011-08-31
申请人： GOOGLE INC , MOONKA RAJAS , AGARWAL ANURAG , ZAMIR OREN E
发明人： MOONKA RAJAS , AGARWAL ANURAG , ZAMIR OREN E
IPC分类号： G06Q30/00 , G06Q10/00 , G06Q50/00
CPC分类号： G06Q30/0269
摘要： A method comprises receiving at a data exchange a request to review user data that has been gathered by one or more data holders and that relate to a given user, where the user data is being marketed for use in the data exchange, where the request includes an identifier associated with the user. The method further comprises providing a user interface for the user to review the user data wherein the user data includes information, if any, regarding user lists that the user belongs to and an identity of a data holder that is associated with the user lists.
摘要翻译：一种方法包括：在数据交换处接收请求以审查已由一个或多个数据持有者收集并且涉及给定用户的用户数据，其中用户数据在市场上用于数据交换，其中请求包括与用户相关联的标识符。该方法还包括为用户提供用户界面以查看用户数据，其中用户数据包括关于用户所属的用户列表的信息（如果有的话）以及与用户列表相关联的数据持有者的身份。

16. 发明申请

WO2012030915A2 JOINING USER LISTS WITH EXTERNAL DATA 审中-公开
标题翻译：使用外部数据连接用户列表
公开(公告)号：WO2012030915A2
公开(公告)日：2012-03-08
申请号：PCT/US2011049899
申请日：2011-08-31
申请人： GOOGLE INC , FURMAN VADIM , MOONKA RAJAS , AGARWAL ANURAG
发明人： FURMAN VADIM , MOONKA RAJAS , AGARWAL ANURAG
IPC分类号： G06Q10/00 , G06Q30/00 , G06Q50/00
CPC分类号： G06Q30/02
摘要： A computer-implemented method comprises receiving a request for content from a user, determining a user list associated with the user, the user list including a definition that characterizes members of the user list, determining additional data related to a context associated with the user, and providing user list definition data and the additional data along with the request to a consumer that has subscribed to the user list.
摘要翻译：一种计算机实现的方法包括接收来自用户的对内容的请求，确定与用户相关联的用户列表，所述用户列表包括表征用户列表的成员的定义，确定与关联于用户的上下文有关的附加数据，以及将用户列表定义数据和附加数据连同该请求一起提供给订阅了用户列表的消费者。

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