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101. 发明授权

US07627515B2 Price determination for items of low demand 失效
标题翻译：低需求项目的价格确定
公开(公告)号：US07627515B2
公开(公告)日：2009-12-01
申请号：US11168161
申请日：2005-06-28
申请人： Christian H. Borgs , Jennifer T. Chayes , David M. Chickering , Uriel M. Feige , Mohammad Mahdian , Christopher A. Meek , Amin Saberi
发明人： Christian H. Borgs , Jennifer T. Chayes , David M. Chickering , Uriel M. Feige , Mohammad Mahdian , Christopher A. Meek , Amin Saberi
IPC分类号： G06Q40/00
CPC分类号： G06F17/30864 , G06Q30/02 , G06Q30/08 , G06Q40/04 , Y10S707/99933
摘要： A computer-implemented system that facilitates establishing price(s) associated with items comprises a clustering component that clusters a collection of non-identical items into one or more sets of non-identical items. A pricing component receives one or more of active bids and stored bids and simulates an auction of at least one non-identical item within one of the one or more sets of non-identical items as if the non-identical items within the set were identical to determine price(s) associated with the at least one non-identical item. For example, the items can be at least portions of search terms received by a search engine.
摘要翻译：有助于确定与物品相关联的价格的计算机实现的系统包括将不相同物品的集合聚集成一组或多组不相同物品的聚类组件。定价组件接收一个或多个活动出价和存储的投标，并且模拟一组或多组不相同项目之一内的至少一个不相同项目的拍卖，如同该集合中的不相同的项目是相同的以确定与所述至少一个不相同项目相关联的价格。例如，项目可以是搜索引擎接收的搜索项的至少一部分。

102. 发明申请

US20090210287A1 ADVERTISEMENT SPACE ALLOCATION 审中-公开
标题翻译：广告空间分配
公开(公告)号：US20090210287A1
公开(公告)日：2009-08-20
申请号：US12032695
申请日：2008-02-18
申请人： David M. Chickering , Yagil Engel , Guy Dassa , Jody Biggs , Christopher A. Meek
发明人： David M. Chickering , Yagil Engel , Guy Dassa , Jody Biggs , Christopher A. Meek
IPC分类号： G06Q30/00 , G06Q10/00
CPC分类号： G06Q30/02 , G06Q30/0267 , G06Q30/0275
摘要： A user utility function is implemented in allocating advertisement space to one or more potential advertisers. The user utility function allows advertisement space to be allocated based upon, among other things, the expected utility or usefulness that a proposed advertisement will have to a user. The user utility function, for example, compares proposed advertisements to historical user actions to generate respective user utility values for advertisements (e.g., based upon user responses to advertisements for particular types of product, responses to advertisements from particular types of sellers, etc.). The user utility values can then be applied to bids submitted by advertisers for advertisement space for particular advertisements to obtain modified bids. The modified bids thus reflect, among other things, the expected utility of an advertisement to a user, and thus allow an advertisement host to allocate advertisement space accordingly.
摘要翻译：在向一个或多个潜在广告商分配广告空间中实现用户效用函数。用户效用函数允许基于所提议的广告将对用户具有的预期效用或有用性来分配广告空间。例如，用户效用函数将所提出的广告与历史用户动作进行比较，以生成广告的相应用户效用值（例如，基于用户对特定类型的产品的广告的响应，对来自特定类型的卖家的广告的响应等）。然后，可以将用户效用值应用于广告商提交的用于特定广告的广告空间的出价以获得修改的出价。因此，修改的出价因此反映了广告对用户的期望效用，并且因此允许广告主主机相应地分配广告空间。

103. 发明授权

US07574408B2 Publisher unions 有权
标题翻译：出版社联合会
公开(公告)号：US07574408B2
公开(公告)日：2009-08-11
申请号：US11418899
申请日：2006-05-05
申请人： Ewa Dominowska , Christopher A. Meek , David M. Chickering , Jody D. Biggs , Brian Burdick
发明人： Ewa Dominowska , Christopher A. Meek , David M. Chickering , Jody D. Biggs , Brian Burdick
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q10/00 , G06Q10/10 , G06Q30/08
摘要： A publisher union comprises a plurality of publishers, a channel, and a publisher union administrator. The publisher union is administered by receiving a channel proposal, determining whether the channel proposal is acceptable, forming a channel, and presenting the channel for monetization. User information is gathered by the publisher union by establishing a domain, collecting user information, aggregating the user information, and providing the aggregated user information to publisher union members.
摘要翻译：发行商联盟由多个发布商，渠道和发布商联盟管理员组成。发行商联盟通过接收渠道提议，确定渠道提案是否可以接受，形成渠道，以及呈现营利渠道来进行管理。用户信息由发行商联合会通过建立域，收集用户信息，聚合用户信息以及向发布商联盟成员提供聚合的用户信息来收集。

104. 发明申请

US20090150341A1 GENERATION OF ALTERNATIVE PHRASINGS FOR SHORT DESCRIPTIONS 审中-公开
标题翻译：替代性短语的生成简要描述
公开(公告)号：US20090150341A1
公开(公告)日：2009-06-11
申请号：US11951038
申请日：2007-12-05
申请人： Timothy S. Paek , Yun-Cheng Ju , Christopher A. Meek
发明人： Timothy S. Paek , Yun-Cheng Ju , Christopher A. Meek
IPC分类号： G06F7/10 , G06F17/30
CPC分类号： G06F17/2264 , G06F16/374 , G10L15/063
摘要： The claimed subject matter provides systems and/or methods that effectuate generation of alternative expressions or phrasings for short descriptions, proper nouns or places. The system can include devices that select and associate an item with a prompt, displays the selected item and then obscures the item with the prompt associated with the item, elicits a response from users to the prompt based on a motivational statement constructed to solicit an appropriate response from the user. The response elicited from the user and the item selected associated with one another and then persisted to storage media.
摘要翻译：所要求保护的主题提供了为简短描述，专有名词或地点而产生替代表达或短语的系统和/或方法。系统可以包括选择项目与提示相关联的设备，显示所选项目，然后用与该项目相关联的提示来遮盖该项目，并根据构建的激励语句来引出用户对提示的响应，以征求适当的来自用户的响应。从用户和所选择的与彼此相关联的项目引出的响应然后持续到存储介质。

105. 发明申请

US20090055377A1 Collaborative Media Recommendation and Sharing Technique 有权
标题翻译：协作媒体推荐与分享技术
公开(公告)号：US20090055377A1
公开(公告)日：2009-02-26
申请号：US11843129
申请日：2007-08-22
申请人： Rajesh K. Hedge , Zicheng Liu , Li-wei He , Philip A. Chou , Christopher A. Meek
发明人： Rajesh K. Hedge , Zicheng Liu , Li-wei He , Philip A. Chou , Christopher A. Meek
IPC分类号： G06F7/06 , G06F15/16 , G06F17/30
CPC分类号： G06F17/30029 , G06F17/30053
摘要： A media recommendation and sharing technique that employs agents on media players/devices to expand the scope of media sharing scenarios. The technique assists a user in discovering media items, such as, for example, music, recordings, play lists, pictures, video games, on nearby media players or devices (devices which are capable of receiving, storing and playing media) which are interesting to the user. The collaborative media recommendation and sharing technique contemporaneously determines a user's media preferences based on media stored on a pair of media devices and recommends media for potential sharing based on these determined user preferences.
摘要翻译：媒体推荐和分享技术，在媒体播放器/设备上使用代理扩展媒体共享场景的范围。该技术帮助用户发现媒体项目，例如音乐，录音，播放列表，图片，视频游戏，附近的媒体播放器或设备（能够接收，存储和播放媒体的设备），这是有趣的给用户合作媒体推荐和共享技术同时基于存储在一对媒体设备上的媒体同时确定用户的媒体偏好，并且基于这些确定的用户偏好推荐媒体进行潜在共享。

106. 发明申请

US20080103955A1 ACCOUNTING FOR TRUSTED PARTICIPANTS IN AN ONLINE ADVERTISING EXCHANGE 审中-公开
标题翻译：在线广告交易所会计参与者
公开(公告)号：US20080103955A1
公开(公告)日：2008-05-01
申请号：US11864481
申请日：2007-09-28
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick
IPC分类号： G06Q30/00 , G06F17/30 , G06F17/40 , G06Q20/00
CPC分类号： G06Q30/02 , G06Q30/0283 , G06Q30/08 , G06Q40/04
摘要： For a multi-party advertising exchange including advertising and publishing entities from disparate advertising networks, flexible advertising transaction accounting methods are provided for circumstances where a relatively small number of trusted participants agree to reduce onerous reporting requirements conducted at a per transaction level. Trusted participants optionally report aggregate data for transactions including aggregate fraud data measurements to determine aggregate apportioning of cost and payments associated with advertising transactions. Aggregate reporting, subject to safeguards, enables a reduction in the overhead associated with per transaction accounting, and other participants need not duplicate measurements of trusted participants who are positioned best to collect the measurements, enabling a cooperative effort to the benefit of all of the trusted participants.
摘要翻译：对于包括来自不同广告网络的广告和出版实体的多方广告交换，针对相对较少数量的受信任参与者同意减少在每个交易级别进行繁琐报告要求的情况，提供灵活的广告交易会计方法。受信任的参与者可选地报告交易的汇总数据，包括总计欺诈数据测量，以确定与广告交易相关的成本和付款的总分配。综合报告，受保护措施的限制，可以减少与每个事务会计相关的开销，而其他参与者不需要重复测量信任的参与者，这些参与者最有利于收集测量结果，从而实现合作努力，使所有受信任的受益人参与者

107. 发明申请

US20080103953A1 TOOL FOR OPTIMIZING ADVERTISING ACROSS DISPARATE ADVERTISING NETWORKS 审中-公开
标题翻译：用于优化广告广告的广告广告网络
公开(公告)号：US20080103953A1
公开(公告)日：2008-05-01
申请号：US11753790
申请日：2007-05-25
申请人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick , Richard Burnham Lanman
发明人： Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska , Brian Burdick , Richard Burnham Lanman
IPC分类号： G06Q40/00
CPC分类号： G06Q30/02 , G06Q40/04
摘要： An optimization tool is provided for individual participants who participate in multiple online advertising environments wherein the tool interfaces with the multiple environments in an optimal manner on behalf of the individual participants. A participant using the tool can specify goals and/or constraints for participating in one or more of the networks, and then the tool automatically optimizes advertising expenditure for advertising transactions across the different networks. The tool also tracks the performance of the participant across the different networks and dynamically tunes the participant's advertising expenditure based on such performance as well as the changing conditions of the marketplace.
摘要翻译：为参与多个在线广告环境的个人参与者提供了优化工具，其中工具以最佳方式代表个体参与者与多个环境接口。使用该工具的参与者可以指定参与一个或多个网络的目标和/或约束，然后该工具自动优化跨越不同网络的广告交易的广告支出。该工具还跟踪参与者在不同网络中的表现，并根据这些绩效以及市场变化的条件动态调整参与者的广告支出。

108. 发明申请

US20080103902A1 ORCHESTRATION AND/OR EXPLORATION OF DIFFERENT ADVERTISING CHANNELS IN A FEDERATED ADVERTISING NETWORK 审中-公开
标题翻译：联合广告网络中不同广告渠道的协调和/或探索
公开(公告)号：US20080103902A1
公开(公告)日：2008-05-01
申请号：US11762632
申请日：2007-06-13
申请人： Brian Burdick , Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska
发明人： Brian Burdick , Gary W. Flake , Brett D. Brewer , Christopher A. Meek , David Max Chickering , Jody D. Biggs , Ewa Dominowska
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0244 , G06Q30/0247 , G06Q30/0275 , G06Q30/0277
摘要： For a multi-party advertising exchange including advertising entities and publishing entities from different advertising networks, automatic apportioning of advertising transactions across inventory from different advertising channels is provided. Optimal combinations or advertising bundles of different channels are generated for the participant based on an analysis of inventory across different advertising channels for a given set of participation goals/constraints. A small portion of a participant's overall advertising expenditure can be held back for exploratory purposes to determine better combinations of advertising channels based on actual performance over time.
摘要翻译：对于包括来自不同广告网络的广告实体和出版实体的多方广告交换，提供了来自不同广告渠道的广告交易的广告交易的自动分配。基于针对给定的一组参与目标/约束的不同广告渠道的库存分析，为参与者生成不同渠道的最佳组合或广告组。参与者的整体广告支出的一小部分可以被阻止以进行探索性目的，以根据实际的绩效随时间确定更好的广告渠道组合。

109. 发明申请

US20080004880A1 PERSONALIZED SPEECH SERVICES ACROSS A NETWORK 审中-公开
标题翻译：通过网络进行个性化的语音服务
公开(公告)号：US20080004880A1
公开(公告)日：2008-01-03
申请号：US11424459
申请日：2006-06-15
申请人： Alex Acero , Timothy S. Paek , Christopher A. Meek , David M. Chickering
发明人： Alex Acero , Timothy S. Paek , Christopher A. Meek , David M. Chickering
IPC分类号： G10L21/00
CPC分类号： G10L15/22 , G10L2015/227
摘要： A speech application accessible across a network is personalized for a particular user based on preferences for the user. The speech application can be modified based on the preferences.
摘要翻译：基于对用户的偏好，可以针对特定用户个性化跨网络访问的语音应用。语音应用可以根据喜好进行修改。

110. 发明授权

US07308447B2 Distributed reservoir sampling for web applications 有权
标题翻译： Web应用程序的分布式油藏采样
公开(公告)号：US07308447B2
公开(公告)日：2007-12-11
申请号：US11212301
申请日：2005-08-26
申请人： David M. Chickering , Ashis K. Roy , Christopher A. Meek
发明人： David M. Chickering , Ashis K. Roy , Christopher A. Meek
IPC分类号： G06F17/30
CPC分类号： G06F17/30861 , Y10S707/99936
摘要： Random samples without replacement are extracted from a distributed set of items by leveraging techniques for aggregating sampled subsets of the distributed set. This provides a uniform random sample without replacement representative of the distributed set, allowing statistical information to be gleaned from extremely large sets of distributed information. Subset random samples without replacement are extracted from independent subsets of the distributed set of items. The subset random samples are then aggregated to provide a uniform random sample without replacement of a fixed size that is representative of a distributed set of items of unknown size. In one instance, a multivariate hyper-geometric distribution is sampled by breaking up the multivariate hyper-geometric distribution into a set of univariate hyper-geometric distributions. Individual items of a uniform random sample without replacement are then determined utilizing a normal approximation of the univariate hyper-geometric distributions and a finite population correction factor.
摘要翻译：通过利用用于聚合分布集合的采样子集的技术，从分布式集合中提取不带替换的随机样本。这提供了一个统一的随机样本，而不需要替代代表分布集，允许从极大的分布式信息集中收集统计信息。从分配的项目集的独立子集中提取不具有替换的子集随机样本。然后将子集随机样本聚合以提供均匀的随机样本，而不替换代表未知大小的分布式项目集合的固定大小。在一种情况下，通过将多变量超几何分布分解成一组单变量超几何分布来对多变量超几何分布进行采样。然后使用单变量超几何分布的正态近似和有限群体校正因子来确定不具有替换的均匀随机样本的单个项目。

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