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    • 91. 发明申请
    • METHODS AND APPARATUS TO PROJECT RATINGS FOR FUTURE BROADCASTS OF MEDIA
    • 对未来媒体广播项目评级的方法和设备
    • WO2016086076A1
    • 2016-06-02
    • PCT/US2015/062554
    • 2015-11-24
    • THE NIELSEN COMPANY (US), LLC
    • CUI, JingsongDOE, Peter, CampbellSEREDAY, Scott
    • G06Q30/02
    • G06Q30/0202G06Q30/0201G06Q50/01H04N21/251H04N21/252H04N21/25891H04N21/44222H04N21/4532H04N21/4665H04N21/6582
    • Methods, apparatus, systems and articles of manufacture are disclosed to project ratings for future broadcasts of media. An example method includes normalizing, with a processor, audience measurement data corresponding to media exposure data, social media exposure data and programming information associated with a future quarter to determine normalized audience measurement data. The example method also includes classifying a media asset based on the programming information to determine a media asset classification. The example method also includes building, with the processor, a projection model based on a first subset of the normalized audience measurement data, the first subset of the normalized audience measurement data associated with a first time frame relative to the future quarter, the first subset of the normalized audience measurement data based on the media asset classification, and applying, with the processor, the programming information to the projection model to project ratings for the media asset.
    • 公开了方法,装置,系统和制品,以对未来的媒体广播进行评估。 示例性方法包括使用处理器归一化对应于媒体曝光数据的受众测量数据,社交媒体曝光数据和与未来季度相关联的节目信息,以确定归一化的观众测量数据。 示例性方法还包括基于节目信息对媒体资产进行分类以确定媒体资产分类。 示例性方法还包括利用处理器构建基于归一化的受众测量数据的第一子集的投影模型,与第一时间帧相对于未来季度的归一化的受众测量数据的第一子集,第一子集 基于媒体资产分类的归一化的受众测量数据,并将处理器将节目信息应用于投影模型以对媒体资产进行投影评级。
    • 93. 发明申请
    • METHODS AND APPARATUS TO IDENTIFY MEDIA DISTRIBUTED VIA A NETWORK
    • 识别通过网络分发的媒体的方法和设备
    • WO2016053367A1
    • 2016-04-07
    • PCT/US2014/068077
    • 2014-12-02
    • THE NIELSEN COMPANY (US), LLC
    • BORLAND, Robert P.RUBIN, Jonathon BrettSTRINGER, Anthony B.SCHENKER, AdamPARANJAPE, Shailendra
    • H04L12/26
    • H04L63/0485H04L63/0457H04L63/0853H04L2463/103
    • Methods, apparatus, systems and articles of manufacture to monitor media presentations are disclosed. An example method includes extracting first network packet parameters from a first network packet received at a media device when retrieving a first encrypted web page, storing, at the media device, the first network packet parameters in association with a uniform resource locator for the first encrypted web page, the uniform resource locator received from an extension in a web browser at the media device, extracting second network packet parameters from a second network packet received at the media device from an unknown encrypted web page, when the extension is inoperative, comparing the second network packet parameters to the first network packet parameters, and identifying the unknown encrypted web page as the first encrypted web page when the comparison of the second network packet to the first network packet parameters has a similarity above a threshold.
    • 公开了用于监视媒体演示的方法,装置,系统和制品。 一个示例性方法包括当检索第一加密网页时从在媒体设备接收的第一网络分组中提取第一网络分组参数,在媒体设备处存储与用于第一加密网页的统一资源定位符相关联的第一网络分组参数 网页,从媒体设备的网络浏览器中的分机接收的统一资源定位符,当扩展不工作时,从未知加密网页从媒体设备接收的第二网络分组中提取第二网络分组参数, 第二网络分组参数到第一网络分组参数,以及当第二网络分组与第一网络分组参数的比较具有高于阈值的相似度时,将未知加密网页识别为第一加密网页。
    • 96. 发明申请
    • METHODS AND APPARATUS TO DETERMINE IMPRESSIONS CORRESPONDING TO MARKET SEGMENTS
    • 确定与市场部分相关的印象的方法和装置
    • WO2016011374A1
    • 2016-01-21
    • PCT/US2015/040943
    • 2015-07-17
    • THE NIELSEN COMPANY (US), LLC
    • RAO, Kumar NagarajaBELL, Stephen S.DEMAY, Darlene F.LUO, Tianjue
    • G06Q30/02G06Q50/32
    • G06Q30/0242
    • Methods and apparatus to determine impression corresponding to market segments are disclosed. An example method includes determining a number of impressions that occurred on mobile devices and that are attributable to a first demographic group, where the number of impressions are based on attributions of the impressions to the first demographic group. The example method also includes determining whether a size of a first audience that corresponds to the first demographic group satisfies a threshold, where the first audience includes panelists in an audience measurement panel. The example method further includes determining whether a size of a second audience satisfies the threshold when the size of the first audience does not satisfy the threshold, where the second audience includes panelists in the audience measurement panel that correspond to a second demographic group and the first audience is a subset of the second audience. The method further includes calculating impressions attributable to a market segment and to the second demographic group when the second size of the second audience satisfies the threshold based on a portion of the second audience that belongs to the market segment.
    • 公开了确定与细分市场相对应的印象的方法和装置。 示例性方法包括确定在移动设备上发生的并且归因于第一人口统计组的展示次数,其中展示次数基于对第一人口统计学组的展示的归因。 示例性方法还包括确定对应于第一人口统计组的第一受众群体的大小是否满足阈值,其中第一受众包括观众测量面板中的小组成员。 该示例方法还包括当第一观众的大小不满足阈值时,确定第二观众的大小是否满足阈值,其中第二观众包括观众测量面板中对应于第二人口组的小组成员, 观众是第二名观众的一部分。 该方法还包括:当第二受众的第二大小满足阈值时,基于属于市场细分的第二受众的一部分,计算归因于市场细分的展示次数和第二人口组。
    • 97. 发明申请
    • FREQUENCY BAND SELECTION AND PROCESSING TECHNIQUES FOR MEDIA SOURCE DETECTION
    • 用于媒体源检测的频率选择和处理技术
    • WO2016010576A1
    • 2016-01-21
    • PCT/US2014/068201
    • 2014-12-02
    • THE NIELSEN COMPANY (US), LLC
    • PANGER, MarkoKERKES, JoeARH, Joze
    • G01R23/16
    • H04N21/4394H04N7/106H04N21/4104H04N21/4131H04N21/42203H04N21/43615H04N21/44227H04N21/4622
    • Example disclosed media source detection methods include determining first trending coefficients for a first audio signal obtained from a first media source in communication with a media device, wherein the first trending coefficients correspond to a set of frequency bands. Example disclosed media source detection methods also include determining second trending coefficients for a second audio signal obtained from monitoring media presented by the media device, wherein the second trending coefficients correspond to the set of frequency bands. Example disclosed media source detection methods further include selecting a subset of the frequency bands for which the first trending coefficients and the second trending coefficients have matching directions, and processing respective frequency band values of the first audio signal and respective frequency band values of the second audio signal for the subset of the frequency bands to determine whether the first media source provided the media presented by the media device.
    • 示例性的媒体源检测方法包括确定从与媒体设备通信的第一媒体源获得的第一音频信号的第一趋势系数,其中第一趋势系数对应于一组频带。 所公开的媒体源检测方法还包括确定从由媒体设备呈现的监视媒体获得的第二音频信号的第二趋势系数,其中第二趋势系数对应于该组频带。 公开的媒体源检测方法还包括选择第一趋势系数和第二趋势系数具有匹配方向的频带的子集,以及处理第一音频信号和第二音频的相应频带值的各个频带值 信号,以确定第一媒体源是否提供由媒体设备呈现的媒体。
    • 100. 发明申请
    • METHODS AND APPARATUS TO MEASURE MEDIA USING MEDIA OBJECT CHARACTERISTICS
    • 用媒体对象特性来测量媒体的方法和设备
    • WO2015099824A2
    • 2015-07-02
    • PCT/US2014/036298
    • 2014-05-01
    • THE NIELSEN COMPANY (US), LLC
    • SETH, Amitabh
    • H04N21/44222G06F17/3089H04H60/31H04L67/02H04L67/22H04W4/21
    • Methods and apparatus to collect impressions using media object characteristics are disclosed. A disclosed example method involves, based on first instructions associated with a collector media object presented at a client device, collecting a first characteristic of the collector media object and collecting second characteristics corresponding to a plurality of second media objects that are presented at the client device concurrently with the collector media object. The example method also involves, based on second instructions associated with the collector media object, reporting multiple impressions corresponding to the collector media object and to the second media objects by sending the first and second characteristics and an identifier associated with the client device in a single communication to an audience measurement entity.
    • 公开了使用媒体对象特征来收集印象的方法和设备。 所公开的示例方法包括:基于与呈现在客户端设备处的收集器媒体对象相关联的第一指令,收集收集器媒体对象的第一特性并且收集与呈现在客户端设备处的多个第二媒体对象相对应的第二特性 与收集器媒体对象同时发生。 示例方法还涉及基于与收集器媒体对象相关联的第二指令,通过发送第一和第二特性以及与客户端设备相关联的标识符来报告与收集器媒体对象和第二媒体对象相对应的多个印象 与受众测量实体进行通信。