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1. 发明申请

US20080262909A1 INTELLIGENT INFORMATION DISPLAY 审中-公开
标题翻译：智能信息显示
公开(公告)号：US20080262909A1
公开(公告)日：2008-10-23
申请号：US11736831
申请日：2007-04-18
申请人： Li Li , Robert A. Sim , Tarek Najm , Ying Li , Yi Chen
发明人： Li Li , Robert A. Sim , Tarek Najm , Ying Li , Yi Chen
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0251 , G06Q30/0272
摘要： Computer-readable media, systems, and methods for intelligent information display are described. In embodiments, a display environment is monitored for one or more audience data and, upon receiving the one or more audience data, display information is processed in accordance with the one or more audience data and the processed display information is presented. In various embodiments, the audience data includes user gestures that indicate a communication with the intelligent information display, such as gestures indicating a mouse motion or a mouse click. In various other embodiments, the audience data includes demographic indicia such as the typical gender and/or typical age of an audience in a display environment.
摘要翻译：描述了用于智能信息显示的计算机可读介质，系统和方法。在实施例中，监视一个或多个观众数据的显示环境，并且在接收到一个或多个观众数据时，根据一个或多个观众数据处理显示信息，并且呈现处理过的显示信息。在各种实施例中，观众数据包括指示与智能信息显示器的通信的用户手势，诸如指示鼠标移动或鼠标点击的手势。在各种其他实施例中，观众数据包括人口统计学标记，例如显示环境中观众的典型性别和/或典型年龄。

2. 发明授权

US07788131B2 Advertising keyword cross-selling 有权
标题翻译：广告关键字交叉销售
公开(公告)号：US07788131B2
公开(公告)日：2010-08-31
申请号：US11300918
申请日：2005-12-15
申请人： Shuzhen Nong , Ying Li , Tarek Najm , Li Li , Hua-Jun Zeng , Zheng Chen , Benyu Zhang
发明人： Shuzhen Nong , Ying Li , Tarek Najm , Li Li , Hua-Jun Zeng , Zheng Chen , Benyu Zhang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06F17/30864 , G06Q30/0251 , G06Q30/0275
摘要： Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.
摘要翻译：使用种子关键字来提供扩展的关键字，然后与相关的广告商相关联。实例还可以包括根据扩展的关键字定位潜在的广告客户。采用反向查找技术来确定哪些关键字与广告商相关联。然后可以使用过滤来消除该广告客户的不合适的关键字。然后，这些关键字会自动向广告客户显示，作为其广告的相关搜索字词。以这种方式，可以通过自动扩展相关搜索词来大大增强搜索引擎和/或广告商的收入。广告商也可以通过自动获得更大更多相关的搜索词选项来获益，从而节省时间和金钱。

3. 发明申请

US20060259473A1 System and method for utilizing the content of an online conversation to select advertising content and/or other relevant information for display 有权
标题翻译：用于利用在线对话的内容来选择广告内容和/或其他相关信息进行显示的系统和方法
公开(公告)号：US20060259473A1
公开(公告)日：2006-11-16
申请号：US11128788
申请日：2005-05-13
申请人： Ying Li , Li Li , Tarek Najm , Xianfang Wang , Hongbin Gao , Hua-Jun Zeng , Benyu Zhang , Zheng Chen
发明人： Ying Li , Li Li , Tarek Najm , Xianfang Wang , Hongbin Gao , Hua-Jun Zeng , Benyu Zhang , Zheng Chen
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , Y10S707/99937
摘要： Systems and methods for analyzing the content of online conversations using data mining technologies are provided. Methods and systems for utilizing the results of data mining technology implementation to retrieve relevant advertising content and/or other relevant information for display in association with the content of an online conversation are also provided.
摘要翻译：提供了使用数据挖掘技术分析在线对话内容的系统和方法。还提供了利用数据挖掘技术实现结果来检索相关广告内容和/或与在线对话内容相关联地显示的其他相关信息的方法和系统。

4. 发明申请

US20060259356A1 Adpost: a centralized advertisement platform 审中-公开
标题翻译： Adpost：一个集中的广告平台
公开(公告)号：US20060259356A1
公开(公告)日：2006-11-16
申请号：US11127130
申请日：2005-05-12
申请人： Benyu Zhang , Fengping Zeng , Hua-Jun Zeng , Li Li , Wei-Ying Ma , Ying Li , Zheng Chen , Tarek Najm
发明人： Benyu Zhang , Fengping Zeng , Hua-Jun Zeng , Li Li , Wei-Ying Ma , Ying Li , Zheng Chen , Tarek Najm
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0256
摘要： A method is provided to ubiquitously promote products or services provided by a plurality of advertisers across a plurality of content-based applications. The method may include receiving data from the plurality of advertisers describing the products or services provided by the plurality of advertisers. The received data is stored in an advertisement database where a user may subsequently query the advertisement database to locate data promoting a product or service. Additionally, terms and payment data are extracted from the received advertisement data to efficiently promote the products or services provided by the advertiser across the plurality of content-based applications.
摘要翻译：提供了一种在多个基于内容的应用程序中无处不在地促进由多个广告商提供的产品或服务的方法。该方法可以包括从多个广告商接收描述由多个广告商提供的产品或服务的数据。所接收的数据被存储在广告数据库中，用户随后可以查询广告数据库以定位促销产品或服务的数据。此外，从接收到的广告数据中提取术语和支付数据，以有效地促进广告商在多个基于内容的应用程序中提供的产品或服务。

5. 发明授权

US08122049B2 Advertising service based on content and user log mining 有权
标题翻译：基于内容和用户日志挖掘的广告服务
公开(公告)号：US08122049B2
公开(公告)日：2012-02-21
申请号：US11378323
申请日：2006-03-20
申请人： Li Li , Tarek Najm , Ying Li , Zheng Chen , Hua-Jun Zeng , Ke Tang , Zhifeng Yang , FengPing Zeng , Xianfang Wang , Xiaofeng Dai , Benyu Zhang , Jian Wang
发明人： Li Li , Tarek Najm , Ying Li , Zheng Chen , Hua-Jun Zeng , Ke Tang , Zhifeng Yang , FengPing Zeng , Xianfang Wang , Xiaofeng Dai , Benyu Zhang , Jian Wang
IPC分类号： G06F7/00 , G06F17/30 , G06Q30/00
CPC分类号： G06Q30/0241 , G06F17/30867 , G06Q30/02 , G06Q30/0254
摘要： A system and method are disclosed for providing documents related to a search request. The search request may include a search query of one or more keywords, or the search request may be a demographic search query including one or more demographic attributes. An index containing data crawled from publisher's websites, demographic information of registered users, along with the search history of the registered users can be created. Once a search request is received, the search request can be compared to the information stored in the index, and one or more documents related to the request can be provided.
摘要翻译：公开了一种用于提供与搜索请求相关的文档的系统和方法。搜索请求可以包括一个或多个关键字的搜索查询，或者搜索请求可以是包括一个或多个人口统计属性的人口统计学搜索查询。可以创建包含从发布商网站爬取的数据，注册用户的人口统计信息以及注册用户的搜索记录的索引。一旦接收到搜索请求，可以将搜索请求与存储在索引中的信息进行比较，并且可以提供与该请求相关的一个或多个文档。

6. 发明申请

US20070219955A1 Advertising service based on content and user log mining 有权
标题翻译：基于内容和用户日志挖掘的广告服务
公开(公告)号：US20070219955A1
公开(公告)日：2007-09-20
申请号：US11378323
申请日：2006-03-20
申请人： Li Li , Tarek Najm , Ying Li , Zheng Chen , Hua-Jun Zeng , Ke Tang , Zhifeng Yang , FengPing Zeng , Xianfang Wang , Xiaofeng Dai , Benyu Zang , Jian Wang
发明人： Li Li , Tarek Najm , Ying Li , Zheng Chen , Hua-Jun Zeng , Ke Tang , Zhifeng Yang , FengPing Zeng , Xianfang Wang , Xiaofeng Dai , Benyu Zang , Jian Wang
IPC分类号： G06F17/30
CPC分类号： G06Q30/0241 , G06F17/30867 , G06Q30/02 , G06Q30/0254
摘要： A system and method are disclosed for providing documents related to a search request. The search request may include a search query of one or more keywords, or the search request may be a demographic search query including one or more demographic attributes. An index containing data crawled from publisher's websites, demographic information of registered users, along with the search history of the registered users can be created. Once a search request is received, the search request can be compared to the information stored in the index, and one or more documents related to the request can be provided.
摘要翻译：公开了一种用于提供与搜索请求相关的文档的系统和方法。搜索请求可以包括一个或多个关键字的搜索查询，或者搜索请求可以是包括一个或多个人口统计属性的人口统计学搜索查询。可以创建包含从发布商网站爬取的数据，注册用户的人口统计信息以及注册用户的搜索记录的索引。一旦接收到搜索请求，可以将搜索请求与存储在索引中的信息进行比较，并且可以提供与该请求相关的一个或多个文档。

7. 发明授权

US07260568B2 Verifying relevance between keywords and web site contents 失效
标题翻译：验证关键字和网站内容之间的相关性
公开(公告)号：US07260568B2
公开(公告)日：2007-08-21
申请号：US10826162
申请日：2004-04-15
申请人： Benyu Zhang , Hua-Jun Zeng , Zheng Chen , Wei-Ying Ma , Li Li , Ying Li , Tarek Najm
发明人： Benyu Zhang , Hua-Jun Zeng , Zheng Chen , Wei-Ying Ma , Li Li , Ying Li , Tarek Najm
IPC分类号： G06F17/30
CPC分类号： G06F17/30687 , G06F17/30663 , Y10S707/99933 , Y10S707/99934 , Y10S707/99935
摘要： Systems and methods for verifying relevance between terms and Web site contents are described. In one aspect, site contents from a bid URL are retrieved. Expanded term(s) semantically and/or contextually related to bid term(s) are calculated. Content similarity and expanded similarity measurements are calculated from respective combinations of the bid term(s), the site contents, and the expanded terms. Category similarity measurements between the expanded terms and the site contents are determined in view of a trained similarity classifier. The trained similarity classifier having been trained from mined web site content associated with directory data. A confidence value providing an objective measure of relevance between the bid term(s) and the site contents is determined from the content, expanded, and category similarity measurements evaluating the multiple similarity scores in view of a trained relevance classifier model.
摘要翻译：描述了用于验证术语和网站内容之间的相关性的系统和方法。一方面，检索出价网址中的网站内容。计算语法上和/或与投标期相关的扩展术语。内容相似性和扩展的相似度测量是根据投标条件，站点内容和扩展条款的各自组合计算的。考虑到经过训练的相似性分类器，确定扩展术语和站点内容之间的类别相似度测量。经过训练的相似性分类器已经从与目录数据相关联的挖掘的网站内容训练。考虑到训练有素的相关性分类器模型，从评估多重相似度分数的内容，扩展和类别相似度测度中确定提供投标项和站点内容之间的相关性的客观量度的置信度值。

8. 发明申请

US20060095336A1 Systems and methods for determining bid value for content items to be placed on a rendered page 有权
标题翻译：确定要放置在呈现页面上的内容项目的出价值的系统和方法
公开(公告)号：US20060095336A1
公开(公告)日：2006-05-04
申请号：US10977824
申请日：2004-10-29
申请人： David Heckerman , David Chickering , Christopher Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David Heckerman , David Chickering , Christopher Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定由内容提供商针对在给定上下文呈现的页面（例如，网页）上的放置位置的出价的价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

9. 发明授权

US07689458B2 Systems and methods for determining bid value for content items to be placed on a rendered page 有权
标题翻译：确定要放置在呈现页面上的内容项目的出价值的系统和方法
公开(公告)号：US07689458B2
公开(公告)日：2010-03-30
申请号：US10977824
申请日：2004-10-29
申请人： David E. Heckerman , David M. Chickering , Christopher A. Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit A. Kagalwala , Tarek Najm , Sachin Dhawan
发明人： David E. Heckerman , David M. Chickering , Christopher A. Meek , Brian Burdick , Li Li , Murali Vajjiravel , Ying Li , Rajeev Prasad , Raxit A. Kagalwala , Tarek Najm , Sachin Dhawan
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06Q30/0241 , G06Q30/0247 , G06Q30/0256 , G06Q30/0601 , G06Q30/08 , G06Q40/04
摘要： Systems and methods for determining the value of bids placed by content providers for placement positions on a page, e.g., a web page, rendered according to a given context, for instance, the search results listing for a particular query initiated on a search engine web site, are provided. Additionally, systems and methods are provided for determining placement of content items, e.g., advertisements and/or images, on a rendered page relative to other content items on the page based upon bid value.
摘要翻译：用于确定由内容提供商针对在给定上下文呈现的页面（例如，网页）上的放置位置的出价的价值的系统和方法，例如在搜索引擎网络上发起的特定查询的搜索结果列表现场提供。此外，提供了系统和方法，用于基于出价值，在相对于页面上的其他内容项目的呈现页面上确定内容项目（例如广告和/或图像）的放置。

10. 发明申请

US20070143176A1 Advertising keyword cross-selling 有权
标题翻译：广告关键字交叉销售
公开(公告)号：US20070143176A1
公开(公告)日：2007-06-21
申请号：US11300918
申请日：2005-12-15
申请人： Shuzhen Nong , Ying Li , Tarek Najm , Li Li , Hua-Jun Zeng , Zheng Chen , Benyu Zhang
发明人： Shuzhen Nong , Ying Li , Tarek Najm , Li Li , Hua-Jun Zeng , Zheng Chen , Benyu Zhang
IPC分类号： G06Q30/00
CPC分类号： G06Q30/02 , G06F17/30864 , G06Q30/0251 , G06Q30/0275
摘要： Seed keywords are leveraged to provide expanded keywords that are then associated with relevant advertisers. Instances can also include locating potential advertisers based on the expanded keywords. Inverse lookup techniques are employed to determine which keywords are associated with an advertiser. Filtering can then be employed to eliminate inappropriate keywords for that advertiser. The keywords are then automatically revealed to the advertiser for consideration as relevant search terms for their advertisements. In this manner, revenue for a search engine and/or for an advertiser can be substantially enhanced through the automatic expansion of relevant search terms. Advertisers also benefit by having larger and more relevant search term selections automatically available to them, saving them both time and money.
摘要翻译：使用种子关键字来提供扩展的关键字，然后与相关的广告商相关联。实例还可以包括根据扩展的关键字定位潜在的广告客户。采用反向查找技术来确定哪些关键字与广告商相关联。然后可以使用过滤来消除该广告客户的不合适的关键字。然后，这些关键字会自动向广告客户显示，作为其广告的相关搜索字词。以这种方式，可以通过自动扩展相关搜索词来大大增强搜索引擎和/或广告商的收入。广告商也可以通过自动获得更大更多相关的搜索词选项来获益，从而节省时间和金钱。

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