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    • 4. 发明申请
    • COST AND PARTICIPATION MODELS FOR EXCHANGE THIRD-PARTY INTEGRATION IN ONLINE ADVERTISING
    • 在线广告交换第三方整合的成本和参与模式
    • US20110035259A1
    • 2011-02-10
    • US12537429
    • 2009-08-07
    • Shirshanka DasBhaskar GhoshDong Wang
    • Shirshanka DasBhaskar GhoshDong Wang
    • G06Q10/00G06Q30/00
    • G06Q30/02G06Q30/0242G06Q30/0275
    • A modeling system to evaluate cost-based viability of a real-time, auction-based advertising system with third-party integration includes an exchange server configured to receive advertising bids, create bid requests to third-party entities based thereon, and select a winning bid from responses to the requests. A computer, coupled with the exchange server: computes a plurality of valid paths from publishers to and from the third-party entities through the exchange server; estimates server and network costs, including fixed hardware costs and variable operational costs, amortized over a predetermined period of time, based on a number of average queries per second (QPS) transmitted at different portions of the valid paths; compares current periodic fees paid by the third-party entities to the amortized costs, to determine cost-based system viability; and determines updates, if needed, to the periodic fees based on the plurality of costs to maintain cost-based system viability.
    • 用于通过第三方集成来评估实时的基于拍卖的广告系统的基于成本的可行性的建模系统包括被配置为接收广告投标的交换服务器,基于此向第三方实体创建投标请求,并且选择获胜 对请求的响应出价。 与交换服务器耦合的计算机:通过交换服务器计算来自发布者到第三方实体和从第三方实体的多条有效路径; 基于在有效路径的不同部分发送的每秒平均查询数(QPS)来估计服务器和网络成本,包括固定硬件成本和可变操作成本,在预定时间段内摊销; 将第三方实体支付的现行定期费用与摊销成本进行比较,以确定基于成本的系统可行性; 并根据需要确定基于多个成本的定期费用以维持基于成本的系统可行性的更新。
    • 5. 发明申请
    • Transferring Targeting and Marketing Information from an Online Advertisement System
    • 从在线广告系统转移定位和营销信息
    • US20100228597A1
    • 2010-09-09
    • US12398908
    • 2009-03-05
    • Shirshanka DasRamesh SarukkaiPranav O. SharmaSunil NagarajWendell Craig BakerBhaskar GhoshJoonsuk Bae
    • Shirshanka DasRamesh SarukkaiPranav O. SharmaSunil NagarajWendell Craig BakerBhaskar GhoshJoonsuk Bae
    • G06Q30/00G06Q10/00
    • G06Q30/08G06Q30/02G06Q30/0275G06Q30/0277G06Q30/0601
    • An online advertising system integrates third party agents to permit the third party agents to participate in auctions to bid on a per opportunity basis. An advertising exchange module receives requests for opportunities to serve online advertisements to users. In response, an advertising exchange module applies one or more business rules to determine third party agents that qualify to serve the online advertisement. A bid gateway module generates and transmits requests for bids to the third party agents. The bid gateway module then receives bids from the third party agents in response to the requests for bids. The advertising exchange module then selects an advertisement based on the bid. The online advertisement exchange system provides a unified marketplace to permit integrator networks to bid on both ads pursuant to guaranteed contracts and ads not subject to guaranteed contracts (e.g., non-guaranteed ads). The online advertisement system further includes traffic management to allow the third parties to regulate bid requests sent from the online advertisement system. In some embodiments, the online advertising system caches bids, to efficiently implement the per opportunity auction, and transmits information, such as targeting information, to the third party agents to aid in the third party agents' formulation of bids.
    • 在线广告系统集成了第三方代理商,允许第三方代理人参与拍卖,以每个机会的价格出价。 广告交换模块接收向用户提供在线广告的机会的请求。 作为响应,广告交换模块应用一个或多个业务规则来确定有资格投放在线广告的第三方代理。 出价网关模块生成并向第三方代理发送出价请求。 出价网关模块然后响应于出价请求从第三方代理接收出价。 然后,广告交换模块基于出价选择广告。 在线广告交换系统提供统一的市场,允许集成商网络根据有保证的合同和不受保证合同(例如,无保证广告)的广告来对两个广告进行出价。 在线广告系统还包括流量管理,以允许第三方管理从在线广告系统发送的投标请求。 在一些实施例中,在线广告系统缓存出价,有效地实施每次机会拍卖,并将诸如定位信息的信息传送给第三方代理,以帮助第三方代理商提出出价。
    • 6. 发明申请
    • Multi-tiered query processing techniques for minus and intersect operators
    • 负和相交运算符的多层查询处理技术
    • US20070073643A1
    • 2007-03-29
    • US11237040
    • 2005-09-27
    • Bhaskar GhoshRafi AhmedHermann Baer
    • Bhaskar GhoshRafi AhmedHermann Baer
    • G06F17/30
    • G06F17/30463G06F17/30489G06F17/30498
    • Various techniques are described for processing database commands that include MINUS and/or INTERSECT operators. The queries containing the MINUS and/or INTERSECT operators are transformed to create a plurality of transformed queries. Each of the transformed queries produces the same result as the original query, but does not include the MINUS and/or INTERSECT operator. To achieve the same result set as the original query, the transformed queries employ equijoins, antijoins, and/or semijoins, and duplicate elimination operations. Costs are estimated for each of the various transformed queries. Based on the cost estimates, one of the transformed queries is selected as the query that is to be executed to perform the operations specified in the original query.
    • 描述了用于处理包括MINUS和/或INTERSECT操作符的数据库命令的各种技术。 包含MINUS和/或INTERSECT运算符的查询被转换以创建多个变换查询。 每个变换的查询产生与原始查询相同的结果,但不包括MINUS和/或INTERSECT操作符。 为了实现与原始查询相同的结果集,转换的查询使用等价,反连接和/或半挂号,并重复消除操作。 对于各种转换查询,估计成本。 根据成本估算,选择一个变换查询作为要执行的查询,以执行原始查询中指定的操作。
    • 8. 发明申请
    • Communicating external expressions using a parallel single cursor model
    • 使用并行单光标模型来传达外部表达式
    • US20050131890A1
    • 2005-06-16
    • US10865178
    • 2004-06-09
    • Thierry CruanesBhaskar GhoshSubramanian MuralidharWilliam Waddington
    • Thierry CruanesBhaskar GhoshSubramanian MuralidharWilliam Waddington
    • G06F7/00G06F17/30
    • G06F17/30445Y10S707/99932Y10S707/99938
    • Techniques are provided for processing, within a database server, a database statement, where at least one subtask required by the database statement is to be executed in parallel by a slave set. The database server determines whether the database statement includes an external expression, relative to the subtask, that (a) produces information that is required by slave processes in the slave set in order to perform the subtask, and (b) is not to be evaluated by each slave process in the slave set. During execution of the statement, if the database statement includes an external expression, then one or more external values are generated by causing the external expression to be evaluated, and the one or more external values are communicated to slaves of the slave set to allow the slave processes to perform respective portions of the subtask in parallel, without requiring each slave of the slave set to evaluate the external expression.
    • 提供技术来在数据库服务器内处理数据库语句,数据库语句所要求的至少一个子任务将由从属集并行执行。 数据库服务器确定数据库语句是否包含相对于子任务的外部表达式,(a)产生从属集中的从属进程所需的信息以执行子任务,并且(b)不被评估 由从设备中的每个从属进程。 在执行语句期间,如果数据库语句包含外部表达式,则通过使外部表达式进行求值来生成一个或多个外部值,并将一个或多个外部值传送到从设备的从站,以允许 从属进程并行执行子任务的各个部分,而不需要从属集的每个从属点来评估外部表达式。
    • 10. 发明授权
    • Method and apparatus for accessing previous rows of data in a table
    • 用于访问表中数据前一行的方法和装置
    • US06457000B1
    • 2002-09-24
    • US09363996
    • 1999-07-29
    • Andrew WitkowskiBhaskar Ghosh
    • Andrew WitkowskiBhaskar Ghosh
    • G06F1730
    • G06F17/30595G06F17/3048G06F17/30483Y10S707/99932Y10S707/99943
    • A method and apparatus is disclosed for allowing access to one or more previously generated rows of data. A server receives a statement that requires delivery of one or more rows of data to a client, and designates a particular row of data as a current row within a generation sequence. As the rows of data are being delivered to the client, the server accesses select previously generated rows of data that has already been delivered to the client without designating a new particular row of data as the current row. Once the previously generated row is accessed, data is retrieved from predetermined columns. The data retrieved may be used to perform various calculations that will insert values into the current row prior to delivery of the current row to the client. The statement transmitted by the client may include various parameters, including a default parameter, that specifies a default value to be used by the server. The previously generated row is then retrieved based on an offset parameter specified by the client. If the location determined is outside a predetermined range of addressable rows in the generation sequence, then the default value specified by the default parameter is returned. The present invention may also be configured to use a buffer and manage dynamic memory allocated to the buffer.
    • 公开了一种用于允许访问一个或多个先前生成的数据行的方法和装置。 服务器接收需要将一行或多行数据传送给客户端的语句,并将特定行数据指定为生成序列中的当前行。 当数据行被传递到客户端时,服务器访问已经传递给客户端的先前生成的数据行,而不指定新的特定数据行作为当前行。 一旦访问了先前生成的行,就从预定的列中检索数据。 检索的数据可用于执行各种计算,这些计算将在将当前行传递给客户端之前将值插入到当前行中。 客户端发送的语句可以包括指定服务器使用的默认值的各种参数,包括默认参数。 然后根据客户端指定的偏移参数检索先前生成的行。 如果确定的位置在生成序列中的可寻址行的预定范围之外,则返回由默认参数指定的默认值。 本发明还可以被配置为使用缓冲器并管理分配给缓冲器的动态存储器。